Core Viewpoint - CES 2026 marks a pivotal moment in the integration of AI technology into consumer electronics, transitioning from concept to practical applications in daily life, with the year being dubbed the "Year of AI Technology Integration and Industrialization" [1]. Group 1: AI Technology and Product Development - Hisense showcased its commitment to AI technology with three main themes: "AI YOUR VISION," "AI YOUR PASSION," and "AI YOUR HOME," highlighting advancements across various product categories [1]. - The RGB-Mini LED technology was introduced as a new high-end display standard, emphasizing Hisense's leadership in display technology and its global market presence [2][4]. - Hisense's RGB-Mini LED technology features significant advancements, including a custom "Linglong True Color Backlight" system and an upgraded AI picture quality chip, enhancing color purity and brightness control [4][5]. Group 2: Market Position and Sales Performance - Hisense dominates the global RGB-Mini LED television market, accounting for nearly 90% of sales and revenue, indicating strong consumer preference for its products [11]. - The RGB-Mini LED technology has become the preferred choice in the high-end television market, with Hisense achieving over 90% market share in the segment of 85-inch TVs priced above 20,000 yuan during the 2025 Double 11 shopping festival [11]. - Predictions indicate that global RGB-Mini LED television shipments could surge to 500,000 units in 2026, representing a 25-fold year-on-year increase, as major brands like Samsung and Sony enter the market [11]. Group 3: AI Integration in Daily Life - Hisense is integrating AI technology into various aspects of home life, including AI washing machines that create customized washing plans based on user input and smart energy management systems that optimize energy use [10]. - The company is also launching AI-powered products for the 2026 FIFA World Cup, enhancing the viewing experience with features like AI sports mode and smart food management in refrigerators [9][10]. - Hisense's second-generation humanoid robot, Harley, and the family companion robot, Beta, showcase the company's commitment to AI in enhancing user interaction and home safety [10]. Group 4: Long-term Strategy and Innovation - Hisense's strong performance at CES 2026 reflects its long-term focus on technological innovation, high-end product development, and global market expansion [11][12]. - The company has filed 179 patents related to RGB-Mini LED technology, demonstrating its commitment to advancing the display industry and contributing to a global display revolution [11]. - Hisense's achievements in display technology, including winning the CES 2026 Best Innovation Award for its 163-inch four-color Micro LED television, highlight its innovative capabilities and market leadership [11].

Core Viewpoint - Hisense showcased its cutting-edge RGB-Mini LED technology and various World Cup-themed products at the 2026 International Consumer Electronics Show (CES), emphasizing its role as an official sponsor of the World Cup and enhancing brand visibility globally [1][4][5]. Group 1: Product Innovations - Hisense launched the new RGB-Mini LED TV UX, which replicates the details of the soccer field and jerseys with stunning picture quality, attracting significant attention [4]. - The World Cup-themed products include a refrigerator with an AI culinary assistant that intelligently recognizes ingredients and optimizes storage, and an air conditioner that adjusts airflow based on human movement for a comfortable viewing experience [4]. Group 2: Sponsorship and Brand Development - Hisense has a long-standing relationship with the World Cup, having been the first Chinese consumer electronics brand to sponsor the event in 2018, which has significantly boosted its global brand recognition [5]. - The partnership with FIFA is based on shared values and aims to expand collaboration in technology innovation and market development, with the upcoming 2026 World Cup expected to accelerate the adoption of RGB-Mini LED technology [5].

Core Viewpoint - Hisense showcases cutting-edge technology at CES 2026, including the innovative RGB-Mini LED technology, as the official sponsor of the 2026 FIFA World Cup, highlighting its commitment to enhancing the viewing experience for sports fans [1][4]. Group 1: Product Launches and Innovations - Hisense launched the new RGB-Mini LED TV UX, which replicates the details of the soccer field and jerseys with stunning picture quality, impressing visitors including FIFA President Infantino [3]. - The company introduced a series of World Cup-themed products, including a refrigerator with AI culinary management features that can intelligently recognize ingredients and optimize storage, and an air conditioner that adjusts airflow based on human movement for a comfortable viewing experience [3]. Group 2: Brand Positioning and Partnerships - Hisense has a long-standing relationship with the FIFA World Cup, having been the first Chinese consumer electronics brand to sponsor the event in 2018, which has significantly enhanced its global brand recognition [4]. - The collaboration with FIFA is based on shared values, allowing Hisense to expand its partnership and leverage technological innovations, particularly in the RGB-Mini LED technology, which is becoming a trend in high-end televisions [4].