Core Insights - The 2025 Japan Mobility Show has commenced, showcasing a significant presence of both Japanese and Chinese automotive companies, highlighting advancements in electric and smart mobility technologies [2][6][12] - Notably, Nissan introduced the Dongfeng Nissan N7, a new energy vehicle developed by its Chinese team, marking a significant step in international exposure for Chinese automotive innovation [2][10] Japanese Automotive Companies - Toyota presented a range of vehicles including concept cars and the new luxury brand "Century," which aims to position itself above Lexus [3] - Honda showcased multiple new models, including the Honda 0 Saloon and the Honda 0α SUV, with plans for global release [4] - Nissan introduced several new models, including the redesigned Leaf electric vehicle and the new MPV, highlighting advancements in hybrid and electric technologies [4][5] Chinese Automotive Companies - BYD launched the Racco, a K-Car specifically designed for the Japanese market, which will be available in summer 2026, emphasizing its entry into a key segment of the Japanese automotive market [7][9] - Zeekr's 009 model was also presented, targeting high-end consumers and showcasing a differentiated strategy compared to BYD's more affordable offerings [8][9] - The presence of Chinese automotive supply chain companies at the show indicates a growing influence of Chinese technology in the global automotive sector [11][12] Market Dynamics - The introduction of BYD's Racco K-Car is expected to intensify competition in the Japanese K-Car market, traditionally dominated by Japanese manufacturers [9] - The collaboration between BYD and Aeon to establish electric vehicle sales points in Japan represents a shift in the traditional automotive sales model, potentially disrupting the established 4S dealership system [10] - The presence of Chinese companies at the show reflects a broader trend of technological exchange and collaboration between China and Japan in the automotive industry [10][12]