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成都将举办世运会,要变赛事流量为经济增量
2 1 Shi Ji Jing Ji Bao Dao· 2025-04-29 08:33
Core Viewpoint - The upcoming World Games in Chengdu is expected to significantly boost the local economy, particularly in tourism and sports-related sectors, while enhancing the region's cultural and sporting profile [1][2]. Group 1: Economic Impact - The Sichuan government aims to improve sports facilities, with a projected 27% increase in per capita sports area by 2024 compared to 2022 [2]. - The 2023 World University Games in Chengdu generated 12.6 billion yuan in tourism consumption, highlighting the potential economic benefits of hosting large-scale events [2]. - The World Games will attract over 4,000 athletes from more than 100 countries, potentially increasing local economic activity through tourism and related services [2]. Group 2: Tourism Promotion - The Sichuan government promotes the region as a cultural and tourism destination, leveraging its rich historical heritage and modern attractions [3]. - Chengdu is integrating various sectors, including commerce, culture, tourism, and sports, to create diverse consumption scenarios around the World Games [4]. Group 3: Service Enhancements for Visitors - Chengdu is enhancing inbound tourism services, including mobile payment options for international visitors through partnerships with major payment platforms [4][5]. - AI translation services are being implemented in key tourist areas to assist foreign visitors, along with bilingual menus in major restaurants [5]. - The city is expanding its tax refund services for departing tourists, increasing the number of refund stores to 429 [5].
成都世运会特许零售店北京首店已开业
Xin Jing Bao· 2025-04-29 04:42
Core Points - Chengdu World Games (12th World Games) is set to take place in 100 days, with significant marketing efforts underway to promote the event and related products [1] - The event committee has launched over 360 licensed products across 16 categories, including toys, badges, stationery, and daily necessities, with a focus on the mascots "Shubao" and "Jinzai" [1] - Chengdu is enhancing services for international tourists, including mobile payment options and foreign currency services, to facilitate a better travel experience [1] Group 1 - The Chengdu World Games is actively engaging key commercial districts and tourist attractions to promote themed marketing and exclusive offers [1] - Over 40 offline licensed retail stores have been established, with the first store in Beijing opening on April 27 [1] - The city is organizing travel activities linked to the event, such as "Travel with the Games," and launching various consumer promotion activities to expand cross-border consumption [1] Group 2 - Chengdu is improving inbound tourism services by facilitating mobile payments through partnerships with WeChat, Alipay, and UnionPay International, allowing 21 foreign e-wallets to operate in the city [2] - The city has increased the number of ATMs and bank branches that provide foreign currency withdrawal and exchange services, ensuring comprehensive foreign card payment coverage at key merchants [1][2] - AI smart translation screens have been installed in major tourist areas to offer real-time translation and financial consulting services in 14 languages [2] - The number of departure tax refund stores has increased to 429, enhancing the convenience of tax refund processes for international travelers [2]