Core Insights - The Chengdu Universiade is significantly boosting local tourism and consumption, with over 6,000 athletes and officials participating, marking the largest event in its history [1][2] - The event has led to the launch of various promotional activities aimed at converting event attendance into economic growth, including discounts and special offers for visitors [2][3] Group 1: Economic Impact - The Universiade is being leveraged as a "secret weapon" for economic growth, with over 1 million participants in related travel activities since the launch of the "Travel with the Event" initiative [1] - Chengdu's sports consumption scale exceeded 40 billion yuan from January to July, indicating the Universiade's role as a key driver for high-quality economic development [3] Group 2: Tourism and Visitor Experience - Chengdu has introduced 16 categories and over 500 licensed products, enhancing the visitor experience with themed activities and discounts for participants and spectators [2] - The city has implemented convenient services for foreign tourists, including easy payment options and streamlined tax refund processes, improving overall travel experience [3] Group 3: Local Engagement and Activities - Various cultural and recreational activities have been organized around the Universiade, including extended museum hours and promotional events in local districts [2] - Chengdu has integrated its cultural and tourism sectors with the event, creating a vibrant atmosphere that encourages both local and international visitors to explore the city [3]

Core Viewpoint - Chengdu is launching a diverse summer consumption season themed "World Games in Chengdu" from June to August, coinciding with the upcoming 12th World Games, aimed at enhancing consumer experiences for residents and tourists [1] Group 1: Consumption Activities - Chengdu will host the "World Games in Business Circles" event in key shopping areas like Chunxi Road, featuring AR/VR interactions and sports markets to create an engaging atmosphere [2] - The "Chengdu Shopping Plan" will connect city landmarks such as "IFS Giant Panda" and "SKP Vitality Tower," promoting a "shop while sightseeing" experience [2] - Various promotional activities will be launched, including the "Chengdu Import Carnival" and "Summer Welcome Gift Package" [2] Group 2: Food and Beverage Initiatives - The city will organize the "Stylish Chengdu" Beer Music Carnival in multiple districts, using beer and music to create immersive consumption experiences [2] - A list of over 160 restaurants, accommodations, and attractions will offer discounts during key events, encouraging ticket-based promotions [2] - The Chengdu Business Bureau will release a summer food map for the "2025 Chengdu Beer Music Carnival," featuring 100 selected merchants across 10 routes [2] Group 3: Cultural and Sports Events - Chengdu plans to introduce nighttime activities such as "World Games Night Tours" and street performances, along with various sports events [3] - The city will host over 10 high-level sports events, including the Chinese Super League and AFC Champions League, integrating dining and shopping experiences [3] - More than 200 community sports events will be organized, covering traditional and World Games sports, providing diverse participation options for citizens [3] Group 4: Visitor Services - Chengdu is implementing four major "City Welcomes Guests" initiatives to enhance visitor experiences during key events, including ticket-based discounts and direct transport services [3] - The city will optimize the inbound consumption payment system and promote instant tax refund services for international visitors [3] - A bilingual menu demonstration area will be established to facilitate foreign tourists' dining experiences [3] Group 5: Merchandise and Souvenirs - The first batch of "Must-Buy Must-Bring" products has been launched, featuring 104 city gifts under the themes "Chengdu Gifts" and "Chengdu Flavors," catering to tourists' desires to take home souvenirs [4] - Tourists can purchase these items at key scenic spots and shopping areas, enhancing the local retail experience [4] Group 6: Cultural Promotion - The Chengdu World Games Executive Committee is promoting over 420 licensed products featuring the mascots "Shu Bao" and "Jin Zai," with 55 licensed retail locations to facilitate "watching and shopping" interactions [6] - Cultural activities will be organized in communities, shopping areas, and schools to promote World Games culture and meet diverse fitness needs [6]