Core Insights - JD Group's Seven Fresh Kitchen has publicly disclosed its list of food suppliers, emphasizing the use of well-known brands for all major categories including oils, grains, and seasonings [3] - The supply chain strategy focuses on high-quality, recognizable brands, with local suppliers for fresh vegetables, ensuring thorough verification of qualifications and inspection reports [3] - Seven Fresh Kitchen aims to maintain transparency in its supply chain by regularly updating and publicizing its ingredient list, and has introduced a 24-hour live kitchen broadcast for consumers [3] Supplier Details - The oil used is non-GMO soybean oil from Golden Dragon Fish, while rice is sourced from October Rice Field's Northeast first-grade rice [3] - Meat and poultry are supplied by reputable companies such as Charoen Pokphand Group, and seasonings come from brands like China Salt and Haitian [3] - Fresh vegetables are processed into ready-to-cook products, ensuring quality and convenience for consumers [3] Business Performance - Since its opening, Seven Fresh Kitchen has seen a continuous increase in order volume, positively impacting the order volume of nearby quality restaurants by over 12% within a 3-kilometer radius [4]

Core Viewpoint - The food safety issues in the restaurant industry are gaining significant attention, and supply chain transparency is crucial for ensuring consumer confidence in food safety [1] Group 1: Supply Chain Transparency - Seven Fresh Kitchen, a brand under JD Group, has implemented measures such as open kitchen policies and 24-hour live streaming of kitchen operations to enhance food safety standards [1][7] - The company has publicly disclosed its core ingredient suppliers, covering all major categories including vegetables, meat, grains, oils, and condiments [4][5] Group 2: Ingredient Sourcing - Seven Fresh Kitchen sources high-quality ingredients from well-known brands, such as non-GMO soybean oil from Jinlongyu and premium rice from Shiyue Rice [5] - The company emphasizes using local top suppliers for fresh vegetables and conducts thorough checks on supplier qualifications and inspection reports [5] Group 3: Consumer Engagement - The establishment of a three-tiered assurance system from ingredient transparency to kitchen transparency and cooking transparency aims to provide consumers with a reassuring dining experience [7] - Consumers can monitor the cooking process in real-time through the 24-hour kitchen live stream, enhancing their confidence in the food being prepared [7] Group 4: Business Performance - Since its opening, Seven Fresh Kitchen has experienced continuous growth in order volume, significantly boosting the sales of nearby restaurants by over 12% [9] - The brand acts as a "traffic entrance," attracting consumers seeking high-quality takeout, which in turn benefits other quality restaurants in the same delivery area [9] Group 5: Future Plans - Seven Fresh Kitchen plans to share its supply chain with other quality restaurants to promote the prosperity of regional dining services [9]