Core Insights - The Greater Bay Area Agricultural Products Trade Fair (GBA Agricultural Fair) will take place from December 12-14, showcasing high-quality agricultural products from over ten provinces and regions in China [5][6][9] - The event aims to enhance the quality and brand influence of agricultural products while providing a platform for precise connections between suppliers and buyers [8][9] Group 1 - The fair will feature over 10,000 unique agricultural products, including specialties from various regions such as Xinjiang grapes, Guangdong seafood, and Shanxi grains [4][14][20] - The event is designed to create a B2B professional exhibition focused on agricultural trade, emphasizing connections rather than just displays [28][29] - Major industry players, including Alibaba and other significant buyers, will be present for one-on-one procurement discussions, enhancing efficiency in order placements and partnerships [30][31] Group 2 - The fair will include over 30 industry forums, providing insights into the latest trends in the agricultural wholesale market in China [38][39] - Experts from various sectors, including business, agriculture, and research institutions, will gather to discuss the development of agricultural products and industry trends [50][51] - The event will also host competitions and discussions on organic food, addressing the current state and future of the organic food industry [48][49]

Core Concept - The article highlights the "October Birth Rice" annual charity initiative launched by the company, which aims to celebrate new life by gifting rice equal to the weight of newborns to participating mothers [1][3]. Group 1: Charity Initiative - The "October Birth Rice" initiative invites 100 expectant mothers with due dates in October to participate, providing them with a special gift of rice that matches their baby's weight [1][3]. - This initiative symbolizes a connection between life and nature, emphasizing the joy of new beginnings and the importance of honoring life [3][5]. Group 2: Corporate Social Responsibility - The initiative reflects the company's commitment to corporate social responsibility, using its expertise in the food sector to create a meaningful connection between product quality and charitable values [5][7]. - By integrating quality products with social initiatives, the company fosters a strong emotional bond with consumers, transforming social responsibility from an abstract concept into a tangible experience [5][7]. Group 3: Company Background and Achievements - Established in 2011, the company has evolved from a regional rice producer to a household food innovation brand, maintaining a focus on quality throughout its growth [5][7]. - The company has achieved significant market recognition, serving 140 million Chinese households and leading in sales of Northeast rice and corn categories for six and two consecutive years, respectively [7].