高州荔枝

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南农晨读 | 荔动黔西南 惠享好食光
Nan Fang Nong Cun Bao· 2025-07-01 01:35
Group 1 - The National Audit Office reported that 175 counties intercepted over 4.1 billion yuan in agricultural subsidies, affecting nearly 3 million key groups who missed out on benefits [3] - The report highlighted issues in key livelihood sectors such as education, elderly care, high-standard farmland, and agricultural subsidies [3] Group 2 - The development of the under-forest economy is emphasized as a new initiative post-collective forest rights reform, playing a significant role in job preservation, improving livelihoods, and increasing income in mountainous areas [4] - The central government's recent documents have outlined plans for the development of the under-forest economy, indicating its importance in rural revitalization [4] Group 3 - Guangdong Province is advancing its modern marine ranching strategy with the breeding of high-quality marine species such as red-spotted grouper and tiger grouper, which are referred to as "marine chips" [6] - The initiative aims to enhance the ecological system of the South China Sea through sustainable practices [8][9] Group 4 - The harvesting of Huangpi fruit in Gaozhou has begun, with prices ranging from 4 to 5 yuan per kilogram, and premium fruits reaching 7 yuan per kilogram, indicating a positive trend in farmer income [11] - Gaozhou is recognized as a major production area for Huangpi, with over 20,000 acres of cultivation [12] Group 5 - The "Highzhou Lychee Fresh to Chang'an" promotional event showcased the historical significance and modern innovation of lychee, contributing to rural revitalization and regional development [14] - This event reflects Guangdong Province's commitment to high-quality development initiatives in rural areas [14] Group 6 - Guangdong Province is distributing one million fish seedlings to local modern marine ranching enterprises and typical village aquaculture operators as part of its development strategy [18] - This initiative is aligned with the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project [18]
高州“荔”量跨古今 粤陕共绘新篇章
Nan Fang Nong Cun Bao· 2025-06-30 02:00
Core Viewpoint - The event "Highzhou Lychee Fresh Delivery to Chang'an" successfully showcased the cultural and economic significance of Highzhou lychee, promoting regional development and enhancing market connections between Guangdong and Shaanxi [3][5][55]. Group 1: Event Overview - The promotional activity took place in Xi'an, highlighting the historical and cultural connection of lychee as a delicacy [3][4]. - The event featured various forms of engagement, including cultural performances, brand upgrades, and sales agreements, aimed at transforming traditional agricultural products into a billion-dollar industry [10][16][66]. - Over 100 media outlets covered the event, reaching an audience of over 20 million, with the topic trending on social media [14][15]. Group 2: Industry and Economic Impact - Highzhou lychee is cultivated over an area of more than 590,000 acres, contributing significantly to global lychee production, accounting for approximately 10% of the total output [58][59]. - The region has established a comprehensive modern agricultural industry system, including national and provincial-level agricultural parks, enhancing the scale and efficiency of the lychee industry [62][63]. - The event resulted in an expected procurement volume of 1,200 tons of Highzhou lychee for the current season, indicating strong market demand [16][80]. Group 3: Logistics and Supply Chain - The logistics for the event involved a modern cold chain system, ensuring that freshly picked lychees traveled 1,800 kilometers to Xi'an within 24 hours [20][23]. - The logistics partner, SF Express, has integrated various transportation resources to provide nationwide cold chain service coverage, enhancing the distribution efficiency of Highzhou lychee [72][73]. Group 4: Future Development and Strategies - The local government announced initiatives aimed at building a high-quality lychee industry, including standardized packaging and quality grading systems [67][68]. - The event emphasized the importance of collaboration between government, enterprises, and media to promote rural revitalization and agricultural modernization [95][100].
“高州荔枝鲜达长安”产销推广活动在西安大唐不夜城圆满落幕
Huan Qiu Wang· 2025-06-11 03:45
Core Viewpoint - The event "Highzhou Lychee Fresh to Chang'an" showcases the promotion of Highzhou lychee as part of Guangdong's rural revitalization strategy, emphasizing regional development through unique agricultural products [1][5]. Group 1: Event Overview - The promotional event took place in Xi'an, featuring cultural performances, brand upgrades, and sales agreements to highlight the vitality of lychee in modern times [3][6]. - Over 100 media outlets covered the event, and it gained significant social media traction, reaching the top of Weibo's trending topics [3][4]. Group 2: Logistics and Distribution - A dedicated cold chain delivery service transported Highzhou lychee over 1,800 kilometers to Xi'an within 24 hours, ensuring freshness for consumers [4][6]. - SF Express played a crucial role in establishing a logistics system that integrates various transportation modes to enhance the distribution of Highzhou lychee [6][7]. Group 3: Government and Industry Collaboration - Highzhou's government emphasizes cooperation with Xi'an to leverage its logistics network for delivering high-quality lychee to local consumers [5][6]. - The event served as a platform for deepening exchanges between Guangdong and Shaanxi, expanding market opportunities for Highzhou lychee [5][6]. Group 4: Industry Development and Future Prospects - The event highlighted initiatives aimed at building a lychee industry worth over 10 billion, showcasing Highzhou's commitment to high-quality agricultural development [6][7]. - The integration of culture and industry during the event illustrated the potential for Highzhou lychee to penetrate both national and international markets [7].
共启“引客入高”新篇章!2025年高州市文旅招商推介会成功举办
Nan Fang Nong Cun Bao· 2025-06-09 05:36
Core Viewpoint - The 2025 Gaozhou Cultural and Tourism Investment Promotion Conference successfully showcased Gaozhou's rich tourism resources and market potential, aiming to enhance regional cooperation and development in the cultural tourism sector [5][6][8]. Group 1: Event Overview - The promotion conference, themed "Beautiful Lychee World, Sweet Fruit Sea," was held on June 8 at the Baimao Expressway Baiqiao Service Area, attracting over a hundred cultural tourism entities and media representatives from Eastern and Western Guangdong [5][6][7]. - The event facilitated discussions, site visits, and project connections, creating an integrated cooperation platform to stimulate resource sharing between Eastern and Western Guangdong [7][8]. Group 2: Economic and Cultural Context - Gaozhou, a city with a rich historical and cultural background, achieved a GDP of 80.978 billion in 2024, reflecting a growth of 4.1 percentage points, surpassing the provincial average by 0.6 percentage points [17][18]. - The city has established multiple "billion-level" and "fifty-million-level" industrial bases, with its agricultural sector consistently ranking first in total output value among counties in the province [20][21]. Group 3: Tourism Resources and Development - Gaozhou is recognized as the largest lychee-producing county in China, with a planting area of 591,400 acres and an expected yield of over 280,000 tons this year [24][25]. - The city has upgraded its tourism attractions, with over 20 notable scenic spots, including the Xianrendong Scenic Area and Baiqiao Lychee Museum, and is currently promoting eight cultural tourism investment projects [39][41]. Group 4: Partnerships and Collaborations - The conference resulted in several cooperation agreements, including projects for the operation of the Sishui Town Ancient Lychee Garden and the enhancement of the Pingyun Mountain Scenic Area [50][51]. - Gaozhou's tourism association signed a mutual cooperation agreement with tourism associations from Eastern and Western Guangdong, further solidifying regional tourism alliances [52][53]. Group 5: Future Directions - The event highlighted the need for continuous improvement in tourism infrastructure and service quality to enhance visitor experiences [34][30]. - Gaozhou aims to leverage its unique cultural and natural resources to become a key cultural tourism destination in the Guangdong region, contributing to county revitalization and regional coordinated development [60][61].
全“荔”以赴,湾区绽放!高州荔枝入湾送鲜
Nan Fang Nong Cun Bao· 2025-05-27 05:33
Core Insights - The event "All 'Lychee' Efforts, Bay Area Blooming" was held to promote the brand value of Gaozhou lychee, which is estimated at 12.22 billion yuan [2][4][50] - Gaozhou lychee accounts for one in ten lychees globally, highlighting its significance in the market [2][4] Group 1: Event Overview - The promotional event took place on May 26, featuring over 150 attendees, including wholesalers, channel merchants, and e-commerce platforms [8][9] - A tasting area was set up at the event, where attendees praised the sweet and crisp taste of Gaozhou lychee [11][12] Group 2: Quality Assurance Measures - Gaozhou has implemented several measures to ensure the quality of lychees, including packaging upgrades and a traceability system [15][19] - The lychee varieties have been classified into three grades: premium, first, and second, to guide pricing and sales [20] Group 3: Production and Sales Information - The planting area for Gaozhou lychee is projected to be 591,400 acres by 2025, with an expected production of 280,000 tons this year [29][30] - Gaozhou also cultivates longan, with a production estimate of 240,000 tons this year, complementing the lychee sales period [31] Group 4: Marketing and Promotion Strategies - The event featured a "Gaozhou Lychee Direct Line to Hong Kong and Macau" initiative, aimed at establishing direct supply chains [35][43] - Various promotional activities included live streaming by influencers and a focus on cultural experiences to enhance brand visibility [38][39]
来这个国内荔枝顶流打卡地,一站式get到高州优质农特产品
Nan Fang Nong Cun Bao· 2025-05-21 02:04
Core Viewpoint - The 2025 Maoming Lychee Carnival is set to showcase high-quality agricultural products from Gaozhou, attracting numerous visitors and promoting local agricultural development [5][4]. Group 1: Event Overview - The 2025 Maoming Lychee Carnival was launched on May 19, 2025, at the China Lychee Industry Conference venue [5]. - The event features a display area for Maoming's specialty agricultural products, facilitating interaction and sales connections [6]. - The Gaozhou Pavilion serves as a key attraction, drawing attention from many guests and merchants attending the conference [6][7]. Group 2: Agricultural Significance - Gaozhou lychee accounts for one-quarter of Guangdong's lychee production, one-eighth of the national output, and one-tenth of the global supply, indicating its significant role in the industry [17]. - The regional public brand value of Gaozhou lychee reached 12.22 billion yuan, recognized as the "Most Valuable Lychee Regional Public Brand" [18]. - Gaozhou offers a variety of high-quality lychee cultivars, including White Sugar, Feizixiao, and others, with early-ripening varieties now available to consumers [19][20].
南农晨读 | 麦田盛会
Nan Fang Nong Cun Bao· 2025-05-13 00:31
Group 1 - The core point of the article highlights the significant rise of Rong'an Kumquat in the Chinese geographical indication brand value rankings, moving up 11 places to rank 53rd with a brand value of 6.52 billion yuan, reflecting a year-on-year growth of 10.1% [5][6][7] - The increase in brand value is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [7][8] - This achievement demonstrates the solid steps taken by Rong'an Kumquat in brand building and high-quality industrial development [8] Group 2 - The article discusses the psychological health risks among rural students, indicating that 21.5% of rural students face mild depression risks, which is higher than the national average [12][13] - The report emphasizes the severe issue of smartphone addiction among students, particularly pronounced during the junior high school years [14] Group 3 - The article covers the challenges faced by the Maoming tilapia industry amid high tariffs, with the U.S. imposing tariffs exceeding 150% on Chinese seafood products [18][19] - As the largest tilapia producer globally, China produces over 1.7 million tons annually, with Maoming contributing one-seventh of the national output [17][18] Group 4 - The article reports on the successful procurement intentions of approximately 26 million kilograms of lychee during the 2025 Gaoyou Lychee Production and Marketing Conference, which attracted over 200 buyers [27][24] - The upcoming Guangdong (Yuexi) Lychee Promotion Event in Shanghai aims to enhance agricultural cooperation between Guangdong and Shanghai, inviting consumers to experience the region's fruits [30][33] Group 5 - The article mentions the selection of "Zhu Zun New Tea Drink" as a case study for Chinese brand collaboration, showcasing the joint efforts of Guangdong and Guizhou in creating a national supply chain for new tea drinks [36][42]
南农晨读 | 高州给“荔”
Nan Fang Nong Cun Bao· 2025-05-12 02:34
Group 1 - The Chinese government aims to establish an efficient agricultural technology innovation system by 2035, as outlined in a joint document by seven ministries [3][6][7] - The document emphasizes the need for a clear hierarchy, collaborative division of labor, and appropriate competition within the agricultural technology innovation system [6][7] - The focus is on enhancing the overall effectiveness of agricultural technology innovation to support sustainable agricultural development [6][7] Group 2 - A recent event in Gaozhou highlighted the launch of the 2025 Gaozhou Lychee Procurement Guide, aimed at facilitating the purchase of lychees for consumers and merchants [22][23][25] - The guide provides a convenient and authoritative market channel for selecting preferred lychee varieties, enhancing market efficiency [23][25] - This initiative is part of broader efforts to promote local agricultural products and improve market access for farmers [22][25]
达成2600万公斤采购意向!高州荔枝季迎开门红!
Nan Fang Nong Cun Bao· 2025-05-12 02:34
Core Insights - The procurement intention for lychee from Gaozhou has reached 26 million kilograms, indicating strong demand and market interest in the region's lychee production [4][7]. Group 1: Event Overview - The 2025 Gaozhou Lychee Production and Sales Matching Conference was held on May 10, showcasing early-season lychee availability [2][3]. - Over 350 representatives from more than 200 purchasing companies attended the event, highlighting the significance of Gaozhou in the lychee market [3][7]. Group 2: Procurement and Customization Data - The event resulted in a procurement intention of approximately 26 million kilograms of lychee [4]. - Gaozhou's customized orders reached 13,310, with a total weight of 141 tons and a monetary value of about 29.23 million yuan, representing a 449.8% increase compared to the same period last year [5]. - The enterprise supply chain customization accounted for 498 orders, totaling 468 tons and 10.95 million yuan, marking a 356.8% increase year-on-year [6]. Group 3: Production Capacity and Quality - Gaozhou's lychee flowering rate exceeded 90% in 2025, with a planting area of 591,400 acres and an expected yield of over 280,000 tons, indicating significant production growth compared to the previous year [8][9]. - The lychee harvest season spans from April to July, with various early, mid, and late-season varieties available, ensuring a continuous supply of fresh products to the market [11][14][15]. Group 4: Industry Position - Gaozhou is recognized as the largest lychee-producing county in China, leading globally in terms of planting area, production volume, variety, quality, brand value, and industry scale [16][18]. - The region has established a comprehensive modern agricultural development framework, including a national-level modern agricultural industrial park and a Guangdong Gaozhou Lychee Longan International Procurement Trading Center [19][20].
@采购商,高州荔枝采购指南来了!
Nan Fang Nong Cun Bao· 2025-05-11 12:04
Core Insights - The 2025 Gaozhou Lychee Procurement Guide was officially released during the Gaozhou Lychee Production and Sales Matching Conference, providing a convenient way for buyers to check the availability of preferred lychee varieties through a QR code [2][3][24]. Group 1: Industry Overview - Gaozhou is recognized as a key region for lychee production in Guangdong, with a history of over 2000 years and a planting area of 590,000 acres, yielding approximately 280,000 tons annually [8][9]. - The region's climate and geographical advantages contribute to the high quality of its lychees, which are known for their excellent shape, color, aroma, and taste [7][8]. Group 2: Product Quality and Recognition - Gaozhou lychee varieties are diverse and of high quality, with the "Bai Tang Ying" lychee being a notable early-maturing and high-yield variety, recognized as the top early-maturing lychee in Guangdong [10][11]. - Several lychee varieties from Gaozhou have received accolades, including the "No Pollution A-Level Green Food" certification and recognition as branded products at the China International Agricultural Expo [12][16][18]. Group 3: Market Development and Support - The newly released procurement guide includes comprehensive information about major lychee producers in Gaozhou, including production volumes, varieties, planting areas, and contact details, facilitating better connections between buyers and suppliers [24][25]. - The guide aims to ensure that more quality Gaozhou lychees reach consumers, thereby promoting the growth of the lychee industry and contributing to rural revitalization efforts [30][31].