Core Viewpoint - The event in Guangzhou showcases the cultural heritage and agricultural products of Gaozhou, highlighting its unique cultural and economic advantages through various exhibitions and performances [2][3][4]. Group 1: Event Overview - The first civilization market event in Guangdong, based on civil practice, took place from December 19 to 28 in Guangzhou's Beijing Road pedestrian street [2]. - Gaozhou participated prominently, presenting woodcut paintings, high-cool colored jade, specialty agricultural products, and cultural souvenirs [3][4]. Group 2: Cultural Heritage - Gaozhou is recognized as a historical ancient town with a rich cultural background, known as one of the "Four Great Cultural Hometowns of Guangdong" and the birthplace of the Xianfu culture [6][7]. - The region is home to various intangible cultural heritages, including puppet shows and woodcut paintings, which contribute to its unique development advantages [8][9]. Group 3: Agricultural Products - Gaozhou is known as the "Hometown of Lychee" and "Hometown of Longan," with these industries being its key economic pillars [11]. - The lychee and longan products showcased at the event were crafted using traditional techniques, preserving the nutritional value and flavor of the fresh fruits [12][13]. - Processed products like lychee paste and longan sesame cake creatively combine fresh fruit flavors with traditional pastry techniques, showcasing the diverse development of Gaozhou's agricultural industry [14][15][16]. Group 4: Unique Local Products - Gaozhou's high-cool colored jade, a unique and precious stone variety, is known for its rich colors and artistic value, making it a highlight of the exhibition [17][18][19]. - The jade products displayed at the event included decorative items and crafts that reflect Gaozhou's geographical and cultural significance [20]. Group 5: Traditional Arts - The Gaozhou woodcut painting, recognized as a national intangible cultural heritage, features strong and fluid lines with vibrant colors, depicting various themes [22][23][24]. - The traditional craftsmanship involved in creating woodcut paintings showcases the dedication and skill of local artisans, preserving the essence of traditional art [25][26]. Group 6: Performance Highlights - The Gaozhou puppet show, a national intangible cultural heritage, captivated audiences with its intricate puppetry and storytelling, blending traditional drama with local cultural elements [29][30][31]. - The performance was well-received, adding a unique cultural dimension to the civilization market event [32].

Core Insights - The Greater Bay Area Agricultural Products Trade Fair (GBA Agricultural Fair) will take place from December 12-14, showcasing high-quality agricultural products from over ten provinces and regions in China [5][6][9] - The event aims to enhance the quality and brand influence of agricultural products while providing a platform for precise connections between suppliers and buyers [8][9] Group 1 - The fair will feature over 10,000 unique agricultural products, including specialties from various regions such as Xinjiang grapes, Guangdong seafood, and Shanxi grains [4][14][20] - The event is designed to create a B2B professional exhibition focused on agricultural trade, emphasizing connections rather than just displays [28][29] - Major industry players, including Alibaba and other significant buyers, will be present for one-on-one procurement discussions, enhancing efficiency in order placements and partnerships [30][31] Group 2 - The fair will include over 30 industry forums, providing insights into the latest trends in the agricultural wholesale market in China [38][39] - Experts from various sectors, including business, agriculture, and research institutions, will gather to discuss the development of agricultural products and industry trends [50][51] - The event will also host competitions and discussions on organic food, addressing the current state and future of the organic food industry [48][49]

Core Viewpoint - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo is set to showcase the agricultural strengths of Maoming City, which is recognized as China's largest fruit production base, aiming to promote high-quality agricultural development and modernization [7][10]. Group 1: Event Overview - The Greater Bay Area Agricultural Products Trade Fair is highly anticipated, with Maoming City confirming a 200 square meter exhibition space to display its diverse specialty agricultural products [8][9]. - The event serves as a significant platform for connecting production and sales, providing opportunities for Maoming's agricultural products to reach broader markets and facilitating collaboration with cities in the Greater Bay Area [22][23]. Group 2: Agricultural Strengths of Maoming - Maoming benefits from a favorable subtropical monsoon climate, abundant sunlight, and fertile red soil, making it a leading city in Guangdong's agricultural output [11][12]. - The city is a crucial grain production base and the largest producer of lychee, longan, and banana in China, with notable historical trees contributing to its agricultural reputation [13][14]. Group 3: Product Showcase - The Maoming exhibition will feature key products such as fresh fruits, dried fruits, and fruit juices, highlighting processed items like dried lychee and longan preserves that maintain the original flavors while extending the product's value chain [18][19]. - Geographical indication products like Maonan tilapia, Gaozhou lychee, and Xinyi Sanhua plum will also be showcased, emphasizing the quality and appeal of Maoming's agricultural offerings [20][21]. Group 4: Marketing and Branding - The trade fair is seen as a proactive measure for Maoming to integrate into the Greater Bay Area's agricultural market, enhancing the brand recognition of "Yuexi Grain Depot" and "Lingnan Fruit Town" [25][26]. - A promotional event for Maoming's specialty products is scheduled, reflecting confidence in product quality and aiming for efficient connections from farm to table [24][26].

Core Viewpoint - The Xinhui District is enhancing the training of agricultural product quality safety supervision personnel to improve the modern governance level of agricultural product safety and establish a long-term regulatory mechanism [2][3][6]. Group 1: Training and Capacity Building - From September 8 to 12, the Xinhui District Agricultural and Rural Bureau organized training for 48 agricultural product quality safety supervision personnel to enhance their regulatory capabilities [2]. - The training focused on improving prevention and management strategies to ensure the safety of agricultural products [3]. Group 2: Regulatory Framework and Practices - The training included learning about relevant laws and regulations, detection techniques, and regulatory methods related to agricultural product quality safety [9]. - Participants visited areas such as Maoming and Yangjiang to study quality safety supervision experiences, including the management of specific local products like Huazihong and Gaozhou lychee [10][11]. Group 3: Importance of Quality Safety - The total livestock veterinarian of the Xinhui District emphasized that quality safety issues could devastate an industry, highlighting the need to maintain the momentum of creating a national food safety demonstration city [6]. - The focus is on strictly controlling quality to ensure the safety of important agricultural products and local specialty products [7].

Group 1 - The National Audit Office reported that 175 counties intercepted over 4.1 billion yuan in agricultural subsidies, affecting nearly 3 million key groups who missed out on benefits [3] - The report highlighted issues in key livelihood sectors such as education, elderly care, high-standard farmland, and agricultural subsidies [3] Group 2 - The development of the under-forest economy is emphasized as a new initiative post-collective forest rights reform, playing a significant role in job preservation, improving livelihoods, and increasing income in mountainous areas [4] - The central government's recent documents have outlined plans for the development of the under-forest economy, indicating its importance in rural revitalization [4] Group 3 - Guangdong Province is advancing its modern marine ranching strategy with the breeding of high-quality marine species such as red-spotted grouper and tiger grouper, which are referred to as "marine chips" [6] - The initiative aims to enhance the ecological system of the South China Sea through sustainable practices [8][9] Group 4 - The harvesting of Huangpi fruit in Gaozhou has begun, with prices ranging from 4 to 5 yuan per kilogram, and premium fruits reaching 7 yuan per kilogram, indicating a positive trend in farmer income [11] - Gaozhou is recognized as a major production area for Huangpi, with over 20,000 acres of cultivation [12] Group 5 - The "Highzhou Lychee Fresh to Chang'an" promotional event showcased the historical significance and modern innovation of lychee, contributing to rural revitalization and regional development [14] - This event reflects Guangdong Province's commitment to high-quality development initiatives in rural areas [14] Group 6 - Guangdong Province is distributing one million fish seedlings to local modern marine ranching enterprises and typical village aquaculture operators as part of its development strategy [18] - This initiative is aligned with the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project [18]

Core Viewpoint - The event "Highzhou Lychee Fresh Delivery to Chang'an" successfully showcased the cultural and economic significance of Highzhou lychee, promoting regional development and enhancing market connections between Guangdong and Shaanxi [3][5][55]. Group 1: Event Overview - The promotional activity took place in Xi'an, highlighting the historical and cultural connection of lychee as a delicacy [3][4]. - The event featured various forms of engagement, including cultural performances, brand upgrades, and sales agreements, aimed at transforming traditional agricultural products into a billion-dollar industry [10][16][66]. - Over 100 media outlets covered the event, reaching an audience of over 20 million, with the topic trending on social media [14][15]. Group 2: Industry and Economic Impact - Highzhou lychee is cultivated over an area of more than 590,000 acres, contributing significantly to global lychee production, accounting for approximately 10% of the total output [58][59]. - The region has established a comprehensive modern agricultural industry system, including national and provincial-level agricultural parks, enhancing the scale and efficiency of the lychee industry [62][63]. - The event resulted in an expected procurement volume of 1,200 tons of Highzhou lychee for the current season, indicating strong market demand [16][80]. Group 3: Logistics and Supply Chain - The logistics for the event involved a modern cold chain system, ensuring that freshly picked lychees traveled 1,800 kilometers to Xi'an within 24 hours [20][23]. - The logistics partner, SF Express, has integrated various transportation resources to provide nationwide cold chain service coverage, enhancing the distribution efficiency of Highzhou lychee [72][73]. Group 4: Future Development and Strategies - The local government announced initiatives aimed at building a high-quality lychee industry, including standardized packaging and quality grading systems [67][68]. - The event emphasized the importance of collaboration between government, enterprises, and media to promote rural revitalization and agricultural modernization [95][100].

Core Viewpoint - The event "Highzhou Lychee Fresh to Chang'an" showcases the promotion of Highzhou lychee as part of Guangdong's rural revitalization strategy, emphasizing regional development through unique agricultural products [1][5]. Group 1: Event Overview - The promotional event took place in Xi'an, featuring cultural performances, brand upgrades, and sales agreements to highlight the vitality of lychee in modern times [3][6]. - Over 100 media outlets covered the event, and it gained significant social media traction, reaching the top of Weibo's trending topics [3][4]. Group 2: Logistics and Distribution - A dedicated cold chain delivery service transported Highzhou lychee over 1,800 kilometers to Xi'an within 24 hours, ensuring freshness for consumers [4][6]. - SF Express played a crucial role in establishing a logistics system that integrates various transportation modes to enhance the distribution of Highzhou lychee [6][7]. Group 3: Government and Industry Collaboration - Highzhou's government emphasizes cooperation with Xi'an to leverage its logistics network for delivering high-quality lychee to local consumers [5][6]. - The event served as a platform for deepening exchanges between Guangdong and Shaanxi, expanding market opportunities for Highzhou lychee [5][6]. Group 4: Industry Development and Future Prospects - The event highlighted initiatives aimed at building a lychee industry worth over 10 billion, showcasing Highzhou's commitment to high-quality agricultural development [6][7]. - The integration of culture and industry during the event illustrated the potential for Highzhou lychee to penetrate both national and international markets [7].

Core Viewpoint - The 2025 Gaozhou Cultural and Tourism Investment Promotion Conference successfully showcased Gaozhou's rich tourism resources and market potential, aiming to enhance regional cooperation and development in the cultural tourism sector [5][6][8]. Group 1: Event Overview - The promotion conference, themed "Beautiful Lychee World, Sweet Fruit Sea," was held on June 8 at the Baimao Expressway Baiqiao Service Area, attracting over a hundred cultural tourism entities and media representatives from Eastern and Western Guangdong [5][6][7]. - The event facilitated discussions, site visits, and project connections, creating an integrated cooperation platform to stimulate resource sharing between Eastern and Western Guangdong [7][8]. Group 2: Economic and Cultural Context - Gaozhou, a city with a rich historical and cultural background, achieved a GDP of 80.978 billion in 2024, reflecting a growth of 4.1 percentage points, surpassing the provincial average by 0.6 percentage points [17][18]. - The city has established multiple "billion-level" and "fifty-million-level" industrial bases, with its agricultural sector consistently ranking first in total output value among counties in the province [20][21]. Group 3: Tourism Resources and Development - Gaozhou is recognized as the largest lychee-producing county in China, with a planting area of 591,400 acres and an expected yield of over 280,000 tons this year [24][25]. - The city has upgraded its tourism attractions, with over 20 notable scenic spots, including the Xianrendong Scenic Area and Baiqiao Lychee Museum, and is currently promoting eight cultural tourism investment projects [39][41]. Group 4: Partnerships and Collaborations - The conference resulted in several cooperation agreements, including projects for the operation of the Sishui Town Ancient Lychee Garden and the enhancement of the Pingyun Mountain Scenic Area [50][51]. - Gaozhou's tourism association signed a mutual cooperation agreement with tourism associations from Eastern and Western Guangdong, further solidifying regional tourism alliances [52][53]. Group 5: Future Directions - The event highlighted the need for continuous improvement in tourism infrastructure and service quality to enhance visitor experiences [34][30]. - Gaozhou aims to leverage its unique cultural and natural resources to become a key cultural tourism destination in the Guangdong region, contributing to county revitalization and regional coordinated development [60][61].

Core Insights - The event "All 'Lychee' Efforts, Bay Area Blooming" was held to promote the brand value of Gaozhou lychee, which is estimated at 12.22 billion yuan [2][4][50] - Gaozhou lychee accounts for one in ten lychees globally, highlighting its significance in the market [2][4] Group 1: Event Overview - The promotional event took place on May 26, featuring over 150 attendees, including wholesalers, channel merchants, and e-commerce platforms [8][9] - A tasting area was set up at the event, where attendees praised the sweet and crisp taste of Gaozhou lychee [11][12] Group 2: Quality Assurance Measures - Gaozhou has implemented several measures to ensure the quality of lychees, including packaging upgrades and a traceability system [15][19] - The lychee varieties have been classified into three grades: premium, first, and second, to guide pricing and sales [20] Group 3: Production and Sales Information - The planting area for Gaozhou lychee is projected to be 591,400 acres by 2025, with an expected production of 280,000 tons this year [29][30] - Gaozhou also cultivates longan, with a production estimate of 240,000 tons this year, complementing the lychee sales period [31] Group 4: Marketing and Promotion Strategies - The event featured a "Gaozhou Lychee Direct Line to Hong Kong and Macau" initiative, aimed at establishing direct supply chains [35][43] - Various promotional activities included live streaming by influencers and a focus on cultural experiences to enhance brand visibility [38][39]

Core Viewpoint - The 2025 Maoming Lychee Carnival is set to showcase high-quality agricultural products from Gaozhou, attracting numerous visitors and promoting local agricultural development [5][4]. Group 1: Event Overview - The 2025 Maoming Lychee Carnival was launched on May 19, 2025, at the China Lychee Industry Conference venue [5]. - The event features a display area for Maoming's specialty agricultural products, facilitating interaction and sales connections [6]. - The Gaozhou Pavilion serves as a key attraction, drawing attention from many guests and merchants attending the conference [6][7]. Group 2: Agricultural Significance - Gaozhou lychee accounts for one-quarter of Guangdong's lychee production, one-eighth of the national output, and one-tenth of the global supply, indicating its significant role in the industry [17]. - The regional public brand value of Gaozhou lychee reached 12.22 billion yuan, recognized as the "Most Valuable Lychee Regional Public Brand" [18]. - Gaozhou offers a variety of high-quality lychee cultivars, including White Sugar, Feizixiao, and others, with early-ripening varieties now available to consumers [19][20].