Core Viewpoint - Eastern Airlines Xiamen Branch collaborates with Xiamen Gaoqi Airport to extend airline services to campus, enhancing travel convenience for students and promoting its brand influence [1][7]. Group 1: Service Innovation - The event features a pre-check-in service where staff assist students with check-in, seat selection, and baggage handling, allowing students to complete check-in procedures on campus with valid identification [3]. - This initiative aims to alleviate the hassle of long queues at airports during peak times, providing a more efficient travel experience for students [3]. Group 2: Brand Promotion - During the brand promotion segment, Eastern Airlines introduces exclusive service products such as "Teacher Good," "Student Benefits," and "Referrer Program" to faculty and students [5]. - The airline encourages participants to register for the "Oriental Mileage" membership, offering bonus miles and ticket discounts upon joining [5][6]. Group 3: Market Strategy - This campus check-in service and brand promotion activity is a significant step for Eastern Airlines in deepening its presence in the campus market and expanding its young customer base [7]. - The company is committed to providing personalized and differentiated quality services to various customer groups, with plans to explore more innovative service models in the future [7].

Core Viewpoint - The Hohhot Airport is proactively enhancing its services in anticipation of the upcoming travel peak during the "May Day" holiday, aiming to provide a smoother and more considerate travel experience for passengers [1]. Group 1: Preparations for Peak Travel - Hohhot Airport has made comprehensive preparations to handle the surge in passenger flow, including dynamic allocation of check-in resources and real-time monitoring of queue situations to minimize waiting times [3]. - The airport has introduced a "last call" service for urgent passengers, where staff assist with check-in procedures to save valuable time [3]. Group 2: Special Services for Travelers - The airport is focusing on promoting baggage regulations to help travelers manage their luggage effectively, and offers exclusive services for group travelers, such as advance reservations and reserved seating [5]. - Special attention is given to elderly and child passengers, with dedicated staff providing priority check-in and assistance throughout the travel process [5][6]. Group 3: Baggage Handling and Cultural Integration - To address the increased baggage volume and potential damage, Hohhot Airport has launched a "baggage repair service" to quickly fix issues like broken zippers and missing covers [7]. - The airport incorporates elements of ethnic minority culture into its service details, planning various cultural activities during significant holidays to enhance the travel experience with a warm and diverse atmosphere [7].