Core Insights - Oriental Selection launched its self-operated sanitary napkin product, achieving sales of over 300,000 packages within 14 hours of its release on June 16 [1][4]. Product Features - The sanitary napkin is marketed as "pure cotton" and emphasizes safety as the top priority, with strict testing standards [4][7]. - The product promises seven "zero additions," including no alcohol, dyes, preservatives, and formaldehyde, adhering to national safety standards [9][11]. Market Context - The decision to launch the sanitary napkin was influenced by consumer demand, with many users requesting the product since early 2024 [11]. - The market has seen quality issues with other brands, including reports of substandard pH levels and heavy metal contamination, which may have created an opportunity for Oriental Selection [11]. Sales and Distribution - The sanitary napkins are shipped directly from exclusive warehouses via logistics partners like SF Express and JD, ensuring controlled sales channels [11]. - As of March 20, the company reported over 400 self-operated products available for sale, with total sales exceeding 210 million units and a customer base of 30.86 million [13].

Core Viewpoint - The article discusses recent incidents involving Dong Yuhui during live broadcasts, highlighting safety concerns and the company's response to product quality issues related to shrimp products [1][8][10]. Group 1: Incidents During Live Broadcasts - A recent incident occurred where a fan threw a package during a live broadcast, nearly hitting Dong Yuhui, raising safety concerns [1]. - This is not the first time Dong Yuhui has faced unexpected events during live streams; a previous incident involved a stranger throwing water at him during a broadcast in Shandong [4][6]. Group 2: Product Quality Issues - The 315 Gala exposed health risks associated with shrimp products, specifically mentioning a brand that was previously promoted during Dong Yuhui's live streams [8]. - In response to the health concerns, the company "With Hui Together" promptly removed all shrimp-related products from sale and initiated a review process [10]. - The company also announced a customer service policy offering a "refund and triple compensation" for consumers who purchased the affected shrimp products [10]. Group 3: Dong Yuhui's Career Developments - Dong Yuhui recently discussed his departure from Oriental Selection, indicating a good relationship with Yu Minhong and expressing that he was tempted by offers of high salaries [11][12]. - Following his exit, "With Hui Together" underwent a change in ownership structure, with Dong Yuhui transitioning from direct to indirect shareholding, while still being the ultimate beneficiary [12].