Core Insights - Oriental Selection launched its self-operated sanitary napkin product, achieving sales of over 300,000 packages within 14 hours of its release on June 16 [1][4]. Product Features - The sanitary napkin is marketed as "pure cotton" and emphasizes safety as the top priority, with strict testing standards [4][7]. - The product promises seven "zero additions," including no alcohol, dyes, preservatives, and formaldehyde, adhering to national safety standards [9][11]. Market Context - The decision to launch the sanitary napkin was influenced by consumer demand, with many users requesting the product since early 2024 [11]. - The market has seen quality issues with other brands, including reports of substandard pH levels and heavy metal contamination, which may have created an opportunity for Oriental Selection [11]. Sales and Distribution - The sanitary napkins are shipped directly from exclusive warehouses via logistics partners like SF Express and JD, ensuring controlled sales channels [11]. - As of March 20, the company reported over 400 self-operated products available for sale, with total sales exceeding 210 million units and a customer base of 30.86 million [13].

Core Viewpoint - The article discusses recent incidents involving Dong Yuhui during live broadcasts, highlighting safety concerns and the company's response to product quality issues related to shrimp products [1][8][10]. Group 1: Incidents During Live Broadcasts - A recent incident occurred where a fan threw a package during a live broadcast, nearly hitting Dong Yuhui, raising safety concerns [1]. - This is not the first time Dong Yuhui has faced unexpected events during live streams; a previous incident involved a stranger throwing water at him during a broadcast in Shandong [4][6]. Group 2: Product Quality Issues - The 315 Gala exposed health risks associated with shrimp products, specifically mentioning a brand that was previously promoted during Dong Yuhui's live streams [8]. - In response to the health concerns, the company "With Hui Together" promptly removed all shrimp-related products from sale and initiated a review process [10]. - The company also announced a customer service policy offering a "refund and triple compensation" for consumers who purchased the affected shrimp products [10]. Group 3: Dong Yuhui's Career Developments - Dong Yuhui recently discussed his departure from Oriental Selection, indicating a good relationship with Yu Minhong and expressing that he was tempted by offers of high salaries [11][12]. - Following his exit, "With Hui Together" underwent a change in ownership structure, with Dong Yuhui transitioning from direct to indirect shareholding, while still being the ultimate beneficiary [12].

东方甄选推出自营产品"透明工厂"计划 东方甄选日前在北京举办 2025 年首场自营新品发布会，宣布正式推出"透明工厂"计划。东方甄选 产品发言人董政表示，自营产品今年将举办更多场次的溯源直播，并邀请公众进入产地、生产基地溯 源，共同监督东方甄选自营产品安全透明生产，守护线上购物的"菜篮子"。同时，希望通过"透明工 厂"计划，推广食品科普知识，进一步提升消费者的食品安全意识。 发布会上，东方甄选展示了自营青虾仁工厂的"一镜到底"生产视频。董政表示，该产品在最近几天 收到上万个客户的进线咨询，消费者对食品安全问题的关心可见一斑。东方甄选承诺，自营青虾仁不添 加保水剂，配料表里只有虾和水。2024 年以来，原料和成品共检测 427 次，相当于每天检测一次。同 时，这款虾仁称重都去掉了冰的重量，真正做到"只卖虾仁不卖冰" 。 自营品不仅配料表简单、原料好，品质好。更重要的是，食品安全生产的相关细节也必须要让用 户"看得见"。 3月18日，东方甄选主播赶赴山东养殖场进行首次国产大虾溯源直播。主播除了向网友直播了近海 环境、养殖场细节、加工厂活虾冷冻等生产相关过程，还跳入养殖水域捕捞活虾，用镜头向外界清晰展 示养虾水质的 ...