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中国一拖启动新媒体实战训练营赋能农机经销商实现破局增长
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-09-07 23:30
Group 1 - The core objective of the training camps initiated by China Yituo is to empower dealers with new media skills to effectively reach customers and overcome growth bottlenecks [1][2] - As of now, seven training sessions have been conducted in major agricultural machinery production areas, with over 200 dealers participating [1] - The training program includes a comprehensive curriculum covering account setup, content creation, short video editing, and live streaming techniques, ensuring practical application of skills learned [1] Group 2 - The initiative aims to create a new marketing ecosystem that is closer to users, with a focus on good products, services, and channels as the core of long-term development [2] - Many dealers have emerged as "Oriental Red internet celebrities," showcasing product performance and service concepts through new media, leading to increased inquiries and customer retention [2] - China Yituo plans to continuously optimize its new media marketing support system to assist dealers in growth and enhance user awareness of the brand [2]
掘金营销新赛道!中国一拖助力经销商开启增长新曲线
Sou Hu Cai Jing· 2025-08-27 13:29
Group 1 - The core viewpoint of the articles emphasizes the need for transformation in the agricultural machinery marketing landscape, particularly through new media strategies to adapt to changing consumer behaviors and market conditions [1][2][6] - China Yituo has initiated a series of training programs titled "Oriental Red Dealer Channel New Media Practical Training Camp" across various provinces, with over 200 participants trained to enhance their new media skills [1][2] - The training addresses common challenges faced by dealers, such as content homogenization and ineffective audience engagement, by providing practical solutions and resources [2][4] Group 2 - The training curriculum includes essential topics like account setup, content creation, short video production, and live streaming techniques, tailored to the agricultural machinery sector [4][5] - Following the training, China Yituo offers a month-long follow-up guidance service to assist dealers in applying their new skills effectively [5] - The company aims to build a more agile marketing ecosystem by leveraging new media, enhancing dealer visibility, and driving sales inquiries through innovative content [6]