他曾是阿里老兵。 跟着马云老师打过硬仗，"完整经历了每一轮流量风口"。 他也是国家级国际象棋大师。 习惯用结构、节奏和胜率思考问题——在他眼里，商业从来不是灵感游戏，而是一盘需要精密计算的长期博弈。 但在 AI 面前，他也曾彻底卡住。 当所有人都在喊「All in AI」，他让团队全面投入；几轮下来，却发现收效甚微。 那一刻，他怀疑：是不是整个行业，都高估了 AI。 开局定势：打造 AI 增长链路，抢占先手 直到作为创始人亲自下场，把业务流程、内容生产和数据结构一层层拆开，才意识到—— 问题从来不在 AI，而在我们是否真的理解它、是否为它重构了系统。 认知被打通后，公司像是"打开了天灵盖"。他们从一家传统 SaaS 公司，真正转向 AI SaaS：团队规模收缩，效率却持续提升，一年省下上千万的成本。 这一次，艾客创始人何健星老师带着一套完整打法到了混沌。 他不会教你某一个工具怎么用，而是试图回答一个更关键的问题： AI 这盘棋，到底该怎么下，才能真正升级你的生意系统。 在课程《增长是一盘棋：如何用AI矩阵下出流量"胜负手"》中，何健星老师围绕三个核心议题，拆解 AI增长的底层逻辑： 这一次，他将把看起来像"原 ...

为期2天的培训中，学员不仅系统掌握了短视频剪辑、直播带货引流、电商店铺运营等新媒体营销核心 技能，还在实战演练中打磨出符合本土农产品特色的营销方案。 此次培训班共有100余人参加。培训现场，授课老师从账号搭建、脚本设计、镜头表达等直播基础技能 入手，再深入讲解农产品选品、包装展示、售后保障等实战要点。为了让学员更好地掌握相关技能，培 训过程中，授课老师现场演示直播流程、拆解成功案例，还设置互动实操环节，让学员能亲手操作练 习、现场提问解惑，真正将所学知识转化为推动农产品销售的实际能力。 本报讯 记者罗昆娅报道 日前，寻甸县供销社举办农产品经纪人"快供快销"致富带头人培训班，通过系 统教学与实践演练，指导学员实现从"如何销售"到"成功售出""高效售卖"的转变。 ...

"总统府"景区门前进行改造，形成方形的开放广场；省美术馆通过下沉式广场的改造，打造统一融 合的活动空间……今年玄武区以城市更新为契机，联合东南大学建筑学院策划了长江路文博街区城市更 新方案，主要内容包括道路段面的整体优化、沿线文博场馆界面打开、高效整合沿线资源。 随着城市有机更新深入推进，重大项目也在"拔节生长"，共同提升整个区域的品牌价值与生活品 质。位于文博街区西侧初始段的天安长江100项目总投资20亿元，总建筑面积约4.8万平方米，由港资 企业天安中国投资有限公司投资建设，打造集精品商业、高端商务、高端酒店等于一体的商业综合体。 项目分二期建设，其中一期由酒店和商业两个业态共同组成，已于今年4月建成投用。 月月有主题，场场抓推进。今年以来，我市保持每月举行重大产业项目推进活动的节奏，有效推动 全市重大项目建设蹄疾步稳、提质增效。12月18日上午，本年度最后一场推进活动在玄武区举行，这 既是对全年产业推进成果的一次集中检阅，更吹响了新一年奋斗号角。今年，全市各板块各部门持续提 升项目服务效能和落地速度，省市重大项目已提前完成年度计划目标，为经济高质量发展持续注入新动 能。 城市更新，增强区域发展活力 一条 ...

格隆汇12月18日丨南侨食品(605339.SH)在投资者互动平台表示，公司目前与台湾网红馆长没有直播合 作。公司已搭建新媒体传接矩阵，通过直播、短视频等形式强化品牌推广。 ...

格隆汇12月18日丨南侨食品(605339.SH)在投资者互动平台表示，公司目前与台湾网红馆长没有直播合 作。公司已搭建新媒体传接矩阵，通过直播、短视频等形式强化品牌推广。 ...

Core Insights - The success of beauty brands increasingly relies on effective public opinion monitoring and new media marketing in the digital age [1] - The cosmetics industry in China is experiencing significant growth, with retail sales projected to rise from 251.4 billion yuan in 2017 to 435.7 billion yuan in 2024, reflecting a compound annual growth rate of 8.17% [1] Industry Transformation: New Ecosystem in Beauty Marketing - By 2025, the beauty and personal care industry is undergoing a dual wave of channel transformation and consumer upgrading, characterized by "omni-channel resonance, refined demand, and technology-driven innovation" [3] Trends in Consumer Preferences - Trends such as health, personalization, and sustainability are gaining traction, with consumers seeking more than just functional products [4] - Sales of hand creams with soothing scents have increased by nearly 40%, while searches for fatigue-relief shower gels surged by 200% [4] Risks: Public Opinion Crisis - The cosmetics industry faces escalating public opinion risks, with the China Consumers Association reporting a total of 1.7619 million complaints in 2024, a year-on-year increase of 32.62% [5] - Complaints related to cosmetics reached 251,800, with 97,600 concerning product quality and 22,300 related to advertising [5] - Negative information can rapidly escalate online, with brand crises typically unfolding within 48 hours if not managed effectively [5] Crisis Management: Golden Rules of Public Opinion Monitoring - Advanced public opinion monitoring systems are essential for beauty companies to act as a "firewall" against potential crises [7] - Successful crisis management follows the "48-hour golden rule," which includes crisis detection and assessment within the first 6 hours, team formation within 6-12 hours, official response within 12-24 hours, and ongoing monitoring within 24-48 hours [8] Marketing Innovation: Rise of New Media Channels - The online cosmetics market in China is projected to reach 405.527 billion yuan in 2024, with Tmall holding a market share of 41.1% and Douyin at 37.8% [8] - Live commerce has surpassed 5 trillion yuan in transaction volume, creating a vast commercial ecosystem and reshaping the business model of the cosmetics industry [8] Future Trends: Technology-Driven and Channel Integration - AI technology is expected to further transform marketing strategies in the beauty industry, with systems like VOC+ providing structured reputation monitoring and market insights [9] - Beauty brands should leverage centralized media advantages to build brand consensus and enhance brand momentum [10] - Continuous exploration in technology application and strategic innovation is crucial for the beauty industry to effectively manage crises and maintain consumer trust [10]

Core Viewpoint - Several banks, including Suzhou Rural Commercial Bank, have established accounts on Xiaohongshu to connect with younger customers and share financial knowledge, promotional activities, and recruitment information [1][2]. Group 1: Bank Engagement on Xiaohongshu - Banks are leveraging Xiaohongshu and similar social media platforms to reach a large and active young user base, enhancing their brand image and customer engagement [1][2]. - The content shared by banks on Xiaohongshu includes financial literacy, promotional offers, recruitment information, and lifestyle content, aiming to resonate with younger audiences [2][3]. Group 2: Content Strategy - The content strategy focuses on three main areas: financial knowledge dissemination, brand image building, and product promotion through relatable scenarios [3]. - Financial knowledge is presented in diverse formats, such as short videos and comics, making complex topics more accessible to younger users [3]. - Banks are creating personalized IPs to enhance brand relatability, such as Ping An Bank's "Little Financial Girl" and China Merchants Bank's "Designated Cat" [3]. Group 3: Marketing Efficiency - New media platforms like Xiaohongshu offer strong user profiling and algorithmic recommendations, allowing banks to effectively target potential customers and reduce acquisition costs [4]. - The focus is on soft marketing strategies that align with consumer education and rights protection, enhancing the overall customer experience [4]. Group 4: Compliance Risks - While banks are actively engaging on social media, they must remain vigilant about compliance risks, especially in light of recent regulatory scrutiny on financial sector online activities [5][6]. - Banks are advised to avoid misleading statements and ensure clear communication of financial product risks, while also protecting user data and preventing impersonation [6].

Core Insights - Xinhua Dou has achieved a five-day consecutive limit-up, indicating strong market interest and momentum [1] - The stock reached a trading halt at 9:25 AM with a transaction volume of 0.43 million yuan and a turnover rate of 0.55% [1] - The surge in interest is attributed to the rising popularity of digital economy and new media marketing concepts, along with regional consumption themes [1] Market Dynamics - The stock's performance is significantly influenced by the combination of related concepts and speculative trading [1] - The order volume for the stock reached 7.33 billion yuan, reflecting heightened trading activity [1] - Investors are advised to be cautious of the volatility associated with consecutive limit-up stocks and to engage in rational investment practices [1]

Core Points - The event titled "New Media Marketing with Douyin as an Example - Content Creation and Traffic Monetization Skills" was successfully held in Zhengzhou to foster youth innovation and entrepreneurship [1] - The event was organized by the Communist Youth League of Zhengzhou and featured a guest speaker from the Ministry of Human Resources and Social Security, highlighting the importance of training for young entrepreneurs [1] - The initiative aims to enhance youth entrepreneurship services and align projects with urban development needs, thereby injecting continuous momentum into Zhengzhou's innovative growth [1] Summary by Categories Event Overview - The event took place on November 5 and was hosted in the Fuminli Street area, which serves as a significant hub for youth entrepreneurship and innovation in Zhengzhou [1] - The Fuminli area combines historical cultural elements with modern creative industries, making it an ideal location for young entrepreneurs [1] Participants and Speakers - The event featured Wang Changwei, a provincial instructor for entrepreneurship training, who shared insights on new media marketing [1] - Over ten young entrepreneurs from the street participated actively in the discussions and learning sessions [1] Future Plans - The Communist Youth League of Zhengzhou plans to continue enhancing youth entrepreneurship services through regular training sessions and policy support [1] - The focus will be on aligning youth projects with the city's development needs to foster sustainable growth and innovation [1]

Core Viewpoint - The establishment of "Minxin Tea Room" in Qujiangyuan Village serves as a platform for community engagement, promoting local development and addressing issues through discussions among villagers and local officials [1][3]. Group 1: Community Engagement - "Minxin Tea Room" was created to gather community insights, enhance local development, and resolve conflicts, with local tea culture providing a fitting backdrop for these discussions [1]. - The initiative has led to increased participation from villagers, including discussions on local development strategies and the implementation of national policies [1][3]. Group 2: Economic Development - The village has seen a rise in agritourism, with many villagers establishing homestays and restaurants, contributing to their economic prosperity [2]. - The local government has facilitated knowledge sharing by inviting experts to the tea room, helping villagers leverage new media for marketing their products [3]. Group 3: Social Welfare - The community has organized events for elderly residents, enhancing social cohesion and support for vulnerable groups [3]. - The initiative has positively impacted over 5,000 residents, with an average income increase of 3,000 yuan per household, and improved conflict resolution success rates by 34.3% [3].