Core Points - China Eastern Airlines will launch the first "Aviation + Cruise" joint membership program with MSC Cruises starting November 5, 2025, enhancing the "Eastern Miles" frequent flyer ecosystem and improving member travel experiences [1][3] Group 1 - The joint membership program allows "Eastern Miles" members to bind their accounts through the Eastern Airlines app or official WeChat mini-programs, providing multiple exclusive benefits [2][5] - Members who successfully bind and purchase tickets for MSC Lirica's mainland China homeport voyages can earn up to 8,000 Eastern Miles for each cabin, enabling "one journey, double points" [2] Group 2 - The program offers various benefits, including onboard spending credits, with gold card members receiving 200 yuan and other members receiving 50 yuan in onboard credits, usable within 30 days of booking [5] - The collaboration also includes member level matching benefits, opportunities for membership upgrades, and mileage point rewards [5]