《中国民航报》、中国民航网 记者钱擘 报道：2025年7月14日，中国东航与星巴克中国在上海正式达成 全面合作，联手为双方近2亿会员打造全新的"航空+咖啡"跨界生态体验，彼此的会员体系实现了互通， 东航旅客和星巴克的消费者还有机会获赠机场免费饮料、机场免费WiFi等权益。 | | STARBUCKS 中國東方航空 東京營 STARBUCKS | - | | | | | --- | --- | --- | --- | --- | --- | | | 联合会员权益 | | | | | | y | 白金卡&金卡 银卡 | | | 星级会员 | | | | +50% 100量程积分 额外里程积分 | 100里程积分 | +50% 额外里程积分 | 100■程积分 | +50% 额外里程积分 | | 钻星 | 1.5倍积星 @中Wi-Fi | 1.5倍积星 | 空中Wi-Fi | 星会员任务 额外积星 | (e 空中Wi-Fi | | | 出行中杯饮品券 | | | | | 东航与星巴克中国开启合作 ( 东航供图 ) 中国东航还将以此次合作为契机，依托覆盖全球的航线网络和星巴克中国的7700余家门店，联合星巴克 中国推 ...

Core Viewpoint - Eastern Airlines Xiamen Branch collaborates with Xiamen Gaoqi Airport to extend airline services to campus, enhancing travel convenience for students and promoting its brand influence [1][7]. Group 1: Service Innovation - The event features a pre-check-in service where staff assist students with check-in, seat selection, and baggage handling, allowing students to complete check-in procedures on campus with valid identification [3]. - This initiative aims to alleviate the hassle of long queues at airports during peak times, providing a more efficient travel experience for students [3]. Group 2: Brand Promotion - During the brand promotion segment, Eastern Airlines introduces exclusive service products such as "Teacher Good," "Student Benefits," and "Referrer Program" to faculty and students [5]. - The airline encourages participants to register for the "Oriental Mileage" membership, offering bonus miles and ticket discounts upon joining [5][6]. Group 3: Market Strategy - This campus check-in service and brand promotion activity is a significant step for Eastern Airlines in deepening its presence in the campus market and expanding its young customer base [7]. - The company is committed to providing personalized and differentiated quality services to various customer groups, with plans to explore more innovative service models in the future [7].

Group 1 - The domestic travel market in China experienced significant growth during the Dragon Boat Festival holiday, with 119 million domestic trips taken, representing a year-on-year increase of 5.7% [1] - Total domestic travel expenditure reached 42.73 billion yuan, showing a year-on-year growth of 5.9% [1] - The civil aviation sector saw a passenger transport volume of 5.601 million during the holiday, with an average of 1.867 million passengers per day, marking a 1.2% increase year-on-year [1] Group 2 - Cathay Pacific launched a new "Taste of China" business class meal service, integrating the essence of eight major Chinese cuisines into its in-flight dining experience [2] - The airline has invested over 100 billion Hong Kong dollars to upgrade its fleet, cabin products, and digital services, aiming to cover 100 passenger destinations globally by mid-2025 [2] - The popularity of the Dragon Boat Festival is expected to continue, with upcoming graduation trips and summer travel peaks likely to boost the tourism and hospitality sectors [2]