Core Points - China Eastern Airlines celebrated the 22nd anniversary of its "Eastern Miles" loyalty program on August 8, 2023, with a special themed flight MU2151 from Xi'an to Hongqiao [1] - The "Eastern Miles" program is designed to create greater value for members, allowing them to earn points when flying with China Eastern and its partner airlines, which can be redeemed for rewards [3] Group 1 - The anniversary celebration included a series of promotional activities under the theme "Traveling Together for 22 Years," such as a Weibo retweet lottery and member benefit upgrades [3] - From August 1 to August 8, over 200,000 members participated in the Weibo retweet lottery, generating more than 2.5 million views on the related topic [3] - The program also introduced a consumption discount for members during the anniversary month, featuring two phases: "Tier Upgrade Discount" and "Double Mileage Points" to help members efficiently elevate their membership status [3] Group 2 - Members flying on the anniversary-themed flight could receive a commemorative gift at Hongqiao Airport [4]

Core Points - China Eastern Airlines (CEA) and Starbucks China have officially launched a comprehensive partnership to create a new "Aviation + Coffee" cross-industry ecosystem experience for their nearly 200 million members [1][6] - The partnership allows for mutual member benefits, including free airport beverages and Wi-Fi for travelers and consumers [1] Group 1: Membership Benefits - CEA's "Eastern Miles" and Starbucks' "Star Club" will have fully integrated member benefits, allowing members to enjoy various perks through official channels [4] - Members of CEA can receive a free medium coffee at Starbucks locations in airports on the day of their flight, while Starbucks' Diamond members can enjoy free in-flight Wi-Fi after making a purchase at Starbucks [4] - Activation bonuses include CEA members receiving one Starbucks star upon activating their Starbucks membership, and Starbucks members receiving 100 CEA mileage points upon activating their CEA membership [4] Group 2: Promotional Activities - The partnership will leverage CEA's global route network and Starbucks' over 7,700 stores in China to launch "Aviation + Coffee" themed cultural tourism activities [5] - Joint initiatives will include "green flight" projects to promote low-carbon travel and environmental awareness [5] - CEA will support the Yunnan coffee industry by launching "Yunnan Coffee Themed Flights," allowing members to taste Yunnan coffee at high altitudes [5]