Core Insights - The "Xingfu Longbao Treasure Travel" event by Industrial Bank is designed to stimulate cultural tourism consumption in Wuhan, following its launch in Fuzhou, by integrating local cultural characteristics with an innovative "IP + finance + cultural tourism" model [1][8] - The event aligns with the 2025 Central Economic Work Conference's emphasis on domestic demand as a primary economic task, highlighting the cultural tourism economy's role in boosting consumption and driving industry growth [1][8] Group 1 - The event features a combination of online and offline experiences, creating immersive consumption scenarios that leverage local cultural elements [1][6] - A pop-up experience space centered around the "Xingfu Long" IP has been established in the Chu River Han Street, engaging over 300 local merchants with exclusive consumer discounts [3][5] - The next event is scheduled to take place in Nanjing at the end of the year, continuing the momentum of the cultural tourism economy [1] Group 2 - The event utilizes the geographical advantages of service outlets to create new "check-in points" for tourists, enhancing interaction and cultural engagement [5] - An online component includes the release of the "Wuhan Cultural Tourism Route Book," promoting travel routes and associated consumer benefits through social media engagement [6] - Industrial Bank has positioned cultural tourism as a key focus for high-quality economic development, collaborating with local tourism groups to enhance tourism consumption and ecological value [8]