Core Insights - The "Xingfu Long Treasure Travel" event by Industrial Bank aims to enhance cultural tourism consumption in Nanjing, integrating finance with cultural and tourism experiences [1][2] - The initiative is part of a broader strategy to stimulate domestic demand and promote high-quality economic development through cultural tourism [3] Group 1: Event Overview - The event will take place from December 24 to 26, 2025, in the historical cultural district of Laomendong, Nanjing [1] - It features an immersive cultural tourism consumption experience, combining local historical richness with innovative financial services [1][2] Group 2: Activities and Promotions - A themed pop-up store centered around the "Xingfu Long" IP will offer intangible cultural heritage experiences, including paper-cutting and sugar painting demonstrations [2] - The event collaborates with nearly 700 local merchants across key commercial areas, providing various discounts for credit card users [2] Group 3: Digital Engagement - An online component called "Nanjing Cultural Tourism Roadbook" will be launched, integrating food, travel, and shopping content through social media and live streaming [2] - The initiative aims to engage younger audiences and enhance interaction and outreach [2] Group 4: Strategic Focus - Industrial Bank is focusing on the cultural tourism economy as a key area for supporting high-quality economic development, leveraging regional tourism resources [3] - The bank is developing a financial service ecosystem that combines finance with cultural tourism, enhancing consumer engagement and regional economic growth [3]

Core Insights - The "Xingfu Longbao Treasure Travel" event by Industrial Bank is designed to stimulate cultural tourism consumption in Wuhan, following its launch in Fuzhou, by integrating local cultural characteristics with an innovative "IP + finance + cultural tourism" model [1][8] - The event aligns with the 2025 Central Economic Work Conference's emphasis on domestic demand as a primary economic task, highlighting the cultural tourism economy's role in boosting consumption and driving industry growth [1][8] Group 1 - The event features a combination of online and offline experiences, creating immersive consumption scenarios that leverage local cultural elements [1][6] - A pop-up experience space centered around the "Xingfu Long" IP has been established in the Chu River Han Street, engaging over 300 local merchants with exclusive consumer discounts [3][5] - The next event is scheduled to take place in Nanjing at the end of the year, continuing the momentum of the cultural tourism economy [1] Group 2 - The event utilizes the geographical advantages of service outlets to create new "check-in points" for tourists, enhancing interaction and cultural engagement [5] - An online component includes the release of the "Wuhan Cultural Tourism Route Book," promoting travel routes and associated consumer benefits through social media engagement [6] - Industrial Bank has positioned cultural tourism as a key focus for high-quality economic development, collaborating with local tourism groups to enhance tourism consumption and ecological value [8]