Core Insights - Eastern Airlines Jiangxi Branch collaborates with Jiangxi Airport Group to explore a "flight + commerce" integrated service model, launching a special benefit for travelers that allows direct use of Eastern Airlines points for consumption [1][2] - The initiative enhances the travel experience by enabling seamless point redemption at 54 retail, dining, and service merchants in the core commercial area of Nanchang Changbei Airport [1][2] Summary by Sections - **Partnership and Service Launch** - Eastern Airlines Jiangxi Branch and Jiangxi Airport Group have partnered to create a new service model that integrates air travel with commercial services [1] - The launch includes the "Eastern Airlines Wallet" and a program allowing members to directly use their points for purchases [1] - **Operational Advantages** - The collaboration leverages Eastern Airlines' operational strengths at Changbei Airport, ensuring precise alignment of marketing resources with passenger flow [1] - This results in a seamless transition for travelers to enjoy point redemption immediately after security checks [1] - **Merchant Participation and Consumer Engagement** - All participating merchants in the airport's isolation area prominently display "Eastern Airlines Wallet" promotional signage to enhance visibility and recognition of the benefits [2] - Since the program's recent initiation, travelers have used a total of 3.636 million Eastern Airlines points for purchases at the airport [2] - **Impact on Brand and Customer Loyalty** - The partnership taps into Eastern Airlines' stable and high-quality member customer base, driving targeted consumer traffic to the Jiangxi airport commercial area [2] - This initiative not only boosts brand recognition for Eastern Airlines but also enhances member loyalty, contributing to a closed-loop ecosystem of "air service + commercial experience" [2]

Core Viewpoint - The China Eastern Airlines (CEA) is enhancing its digital product capabilities and showcasing its innovative achievements at the 2025 China International Service Trade Fair, contributing to the country's high-level opening-up efforts [1][4]. Group 1: Event Overview - The 2025 China International Service Trade Fair is held in Beijing from September 10 to 14, themed "Digital Intelligence Leading, Service Trade Renewed" [1]. - The fair serves as the largest and most influential comprehensive exhibition in the global service trade sector, providing a high-end platform for domestic and international enterprises to connect and share market opportunities [4]. Group 2: Company Participation - CEA has participated in the fair for five consecutive years, focusing on building an online exhibition platform to present its contributions to international communication and travel experience enhancement [1][4]. - The online exhibition features multiple modules, including "Company Profile," "Image Advertising," "Promotional Video Screening," and "Products and Services," showcasing CEA's corporate image and diverse service offerings [4]. Group 3: Service Innovations - CEA adheres to the "Four Precision" service strategy, which includes meticulous service design, precise analysis of passenger needs, exquisite service quality presentation, and refined process management for a smooth experience [4]. - Highlighted projects for online promotion include "New Routes," "Pets in Cabin," "Eastern Airlines Mall," "Eastern Airlines Wallet," "Hotel Channel," "Yangtze River Delta and Surrounding Shuttle Routes," "In-flight Wi-Fi," and "In-flight Express Wi-Fi Privileges," covering various dimensions of air travel [4]. Group 4: Strategic Goals - CEA aims to leverage the advantages of the service trade fair platform to enhance international exchanges, seize new opportunities, and expand into new markets through active interaction on the online platform [4].