《中国民航报》、中国民航网 记者钱擘 通讯员徐晨洋、许静雯、邓敏兰 报道：日前，东航江西分公司 与江西机场集团商贸携手，共同探索构建"航旅+商业"融合服务模式，推出"开通东航钱包、积分直达消 费"旅客专项权益。在南昌昌北机场C指廊核心商业区，有54家零售、餐饮、服务等商户，可以让旅客 实现"东航东方万里行会员积分直接抵扣消费金额"。 围绕此次融合会员服务，东航江西分公司充分发挥自身在昌北机场C指廊集中运营与专属停靠的优势， 将营销资源与客流动线精准对接，实现了"旅客步出安检即享积分权益"场景的无缝转化，既为机场商户 带来了精准的消费引导，又提升了旅客乘机体验、让东航积分有更多使用场景。 随着此次服务推出，昌北机场C指廊隔离区的所有参与商户，均在店内显著位置张贴了"东航钱包"宣传 标识，通过强化视觉引导，确保旅客能够快速识别权益，旅客只需成功开通"东航钱包"，其账户内的东 航积分即可在江西机场商圈合作商户中直接用于抵扣消费金额。数据显示，近期启动以来，南昌昌北机 场东航钱包使用东航积分达363.6万点。 此次合作通过深挖东航稳定而优质的会员客群资源，既为江西机场商圈注入了源源不断的精准消费流 量，也有效地拓展了 ...

Core Viewpoint - The China Eastern Airlines (CEA) is enhancing its digital product capabilities and showcasing its innovative achievements at the 2025 China International Service Trade Fair, contributing to the country's high-level opening-up efforts [1][4]. Group 1: Event Overview - The 2025 China International Service Trade Fair is held in Beijing from September 10 to 14, themed "Digital Intelligence Leading, Service Trade Renewed" [1]. - The fair serves as the largest and most influential comprehensive exhibition in the global service trade sector, providing a high-end platform for domestic and international enterprises to connect and share market opportunities [4]. Group 2: Company Participation - CEA has participated in the fair for five consecutive years, focusing on building an online exhibition platform to present its contributions to international communication and travel experience enhancement [1][4]. - The online exhibition features multiple modules, including "Company Profile," "Image Advertising," "Promotional Video Screening," and "Products and Services," showcasing CEA's corporate image and diverse service offerings [4]. Group 3: Service Innovations - CEA adheres to the "Four Precision" service strategy, which includes meticulous service design, precise analysis of passenger needs, exquisite service quality presentation, and refined process management for a smooth experience [4]. - Highlighted projects for online promotion include "New Routes," "Pets in Cabin," "Eastern Airlines Mall," "Eastern Airlines Wallet," "Hotel Channel," "Yangtze River Delta and Surrounding Shuttle Routes," "In-flight Wi-Fi," and "In-flight Express Wi-Fi Privileges," covering various dimensions of air travel [4]. Group 4: Strategic Goals - CEA aims to leverage the advantages of the service trade fair platform to enhance international exchanges, seize new opportunities, and expand into new markets through active interaction on the online platform [4].