个人护理及母婴产品
Search documents
万宁谢幕:一个药妆时代的背影与零售变局的开端
Xin Lang Cai Jing· 2025-12-26 10:05
Core Viewpoint - Mannings will officially close all offline stores in mainland China by January 15, 2026, marking the end of its 21-year journey in the market [1][2] Company Summary - Mannings entered the mainland market in 2004, initially targeting high-end shopping malls in first-tier cities and had over 120 stores across 33 cities [2][7] - The company positioned itself as a "health and beauty product chain," offering a mix of health products, skincare, personal care, and maternal and infant products, which was innovative at the time [2][7] - The decision to withdraw is attributed to a combination of factors, including intensified competition in the retail market and rising operational costs [2][4] Industry Summary - The exit of Mannings signifies a turning point in the retail industry, reflecting profound changes faced by the sector [4][9] - The Chinese retail market has undergone significant transformation over the past decade, with e-commerce growth altering consumer shopping habits, particularly among younger generations [4][9] - Local chain pharmacies and drugstores have rapidly emerged, increasing competition, with brands like Watsons achieving greater success through flexible strategies and localized product offerings [4][9] - Consumer demand for health and beauty products has become increasingly personalized and specialized, making traditional "one-stop" drugstore models less effective [4][9][10] - Rising rents and labor costs have placed a heavy burden on physical retail, particularly in prime locations in first- and second-tier cities [10] - Mannings' shift to cross-border e-commerce indicates a strategic pivot towards a lighter asset model, focusing on cost-effective and flexible channels while still targeting Chinese consumers [3][10] - The exit serves as both a warning and an opportunity for remaining competitors, emphasizing the need for continuous innovation and enhanced consumer experience to thrive in a competitive market [6][10]
万宁终究撑不住了
36氪· 2025-12-22 00:00
Core Viewpoint - The Hong Kong-based beauty retail giant Mannings has announced the closure of all its offline and online stores in mainland China, marking a significant shift in the retail landscape and reflecting the challenges faced by traditional retail brands in adapting to changing consumer behaviors and market dynamics [5][8][36]. Group 1: Company Overview and Historical Context - Mannings was founded in 1972 and specializes in health, beauty, personal care, and maternal and infant products, becoming a prominent drugstore chain under the Dairy Farm Group [20]. - The company entered the mainland Chinese market in 2004, initially thriving due to a lack of established retail brands and the popularity of Hong Kong products among consumers [20][21]. - Over the years, Mannings expanded its presence, particularly in Guangdong, with many stores performing well during its early years [20]. Group 2: Market Challenges and Decline - In recent years, Mannings has struggled in the mainland market, with many stores quietly closing, particularly in regions like Shenzhen and Dongguan [15][16]. - The rise of e-commerce and changing consumer preferences have significantly impacted Mannings, leading to a decline in foot traffic and sales [23][24]. - The company faced intense competition from both traditional rivals like Watsons and new entrants in the beauty retail space, which have captured market share from Mannings [23][30]. Group 3: Closure Announcement and Future Plans - Mannings officially announced the closure of all its mainland stores, with the last operating day for offline stores set for January 15, 2026, and the online store ceasing operations on December 28, 2025 [8][10]. - Despite the closures, Mannings will continue to serve mainland consumers through its cross-border online platforms and encourages shopping at its Hong Kong stores [12]. - The closure reflects a broader trend in the beauty retail industry, where other brands like Sasa International have also exited the mainland market, indicating a challenging environment for traditional retail [29][33]. Group 4: Competitive Landscape and Industry Trends - Mannings' main competitor, Watsons, has over 3,600 stores in mainland China but has also seen a decline in store numbers, closing over 590 locations since 2021 [30][31]. - Watsons is actively pursuing strategies to revitalize its business, including enhancing membership benefits and expanding its service offerings to attract younger consumers [34][35]. - The struggles of Mannings and other traditional retailers highlight the need for innovation and adaptation in a rapidly evolving retail landscape, where consumer preferences and shopping behaviors are continuously changing [36].
江门店已撤场,万宁门店明年1月全面停运
Sou Hu Cai Jing· 2025-12-18 11:18
Core Viewpoint - Mannings China announced the closure of all offline stores and online platforms in mainland China, shifting focus to cross-border e-commerce by leveraging its supply chain advantages from Hong Kong [2][12]. Group 1: Store Closure Details - The last operating day for offline stores will be January 15, 2026, after which all operations will cease [2][12]. - The official online store (mini-program) will stop operations at 24:00 on December 28, 2025 [2][12]. - Sales on flagship stores on platforms like Tmall and JD will end on December 26, 2025, with after-sales service concluding on January 25, 2026 [2][12]. Group 2: Current Operations and Transition - As of December 17, 2025, Mannings had over 440 stores, with more than 120 in mainland China and over 320 in Hong Kong and Macau, covering 33 cities [13]. - The company has already begun transitioning, with reports of store closures and significant discount promotions prior to the shutdown [6][10]. - Mannings will continue to operate its cross-border online platforms, providing access to products similar to those available in Hong Kong [10][12].
太突然!关闭内地所有门店!
Sou Hu Cai Jing· 2025-12-18 04:36
Core Viewpoint - Mannings, a health and beauty retail chain, announced the closure of all offline stores and online services in mainland China by January 15, 2026, with online sales ceasing on December 26, 2025 [1]. Group 1: Store Closures - Mannings will close all offline stores in mainland China by January 15, 2026 [1]. - Online services, including its flagship store and mini-program, will stop sales by December 26, 2025 [1]. - After the closures, Mannings will continue to operate its cross-border online stores, providing products similar to those available in Hong Kong [1]. Group 2: Company Background - Mannings was founded in 1972 and is the largest health and beauty product chain in Hong Kong, specializing in health, beauty, personal care, and maternity products [1]. - The company has over 320 stores across Hong Kong and Macau and entered the mainland China market in 2004 [1]. Group 3: Customer Reactions - Customers have noted significant discounts in stores, indicating a clearance sale prior to the closures [1]. - Some customers expressed disappointment over the closures, while others commented on the high prices of Mannings' products [8].
太突然!关闭内地所有门店
Nan Fang Du Shi Bao· 2025-12-17 08:24
Core Viewpoint - Mannings, a health and beauty retail chain, announced the closure of all offline stores and online services in mainland China by January 15, 2026, with online sales ceasing on December 26, 2025 [1] Group 1: Company Announcement - Mannings will close all offline stores in mainland China by January 15, 2026, and will stop online sales on December 26, 2025 [1] - After the closures, Mannings will continue to operate its cross-border online stores, providing products similar to those available in Hong Kong [1] - The company expressed apologies for any inconvenience caused by this adjustment and thanked customers for their understanding [1] Group 2: Store Promotions and Customer Feedback - Prior to the announcement, many Mannings stores in mainland China were offering significant discounts of up to 50% as part of a clearance sale [1] - Customer feedback indicates that while some appreciate the product quality, others find the prices too high [11] - Reports suggest that only a few stores remain operational in Guangzhou, indicating a significant reduction in presence [1][9]
万宁宣布关闭内地所有门店
Xin Lang Cai Jing· 2025-12-17 01:50
Core Viewpoint - Mannings announced the closure of all offline stores and online platforms in mainland China, marking a significant strategic shift for the company [1][3]. Group 1: Store Closure Details - The last operating day for offline stores will be January 15, 2026, after which they will cease operations [1][5]. - The online Mannings official store (mini-program) will stop operations at 24:00 on December 28, 2025 [1][5]. - Various online flagship stores, including Tmall and JD, will cease operations on December 26, 2025 [1][5]. Group 2: Company Background - Mannings is a health and beauty retail chain based in Hong Kong, owned by Dairy Farm International Holdings, and was founded in 1972 [1][3]. - The brand entered the mainland China market in 2004 and currently operates over 320 stores in Hong Kong and Macau, along with over 120 stores in mainland China [1][3]. Group 3: Membership and Customer Service - Membership rights will be affected, with the last date for using membership benefits being January 25, 2026 [5]. - Customers are encouraged to utilize their membership points before the respective closure dates of the stores [5].