2025.05. 27 本文字数：4175，阅读时长大约7分钟 导读 ： 拿地容易、卖房难，部分建筑系房企、地方城投楼盘出现去化难题。 作者 | 第一财经 孙梦凡 郑娜 经历连续三年出清后，当下地产江湖的玩家已然"变天"。 今年以来，高居房企拿地榜前列的，除了金茂、保利、招商、华润、中海等老牌央国企，建筑公司和 地产国资，已成为不可忽视的一股力量。"中建系"、"中铁系"，以及北京、宁波、温州、上海、南通 等大量地方城投，成为土拍中的重要角色。 当民企拿地退潮，"财大气粗"的建筑系、地方城投异军突起，系行业发展趋势使然。 但拿地容易、 卖房难，在楼市仍在持续筑底之际，有建筑系房企、地方城投项目陷入了去化难境地。 记者采访发现，在广州市场，部分建筑系及城投楼盘去化率较低，有今年新开盘的项目去化率仅个位 数，只能凭借降价引流；在北京楼市，那些库存规模较大的行政区，也频繁出现楼盘打"价格战"的局 面，其中也隐现"建筑系"楼盘的身影。 "这些企业大部分是做建筑、工程起家，这几年才大举进军房地产，原来即便有涉及，也并不是将其 作为主业，在开发方面可以算行业新兵。"有业内人士坦言，现在的市场，已经不是把房子盖出来就 能卖掉 ...

拿地容易、卖房难，部分建筑系房企、地方城投楼盘出现去化难题。 经历连续三年出清后，当下地产江湖的玩家已然"变天"。 今年以来，高居房企拿地榜前列的，除了金茂、保利、招商、华润、中海等老牌央国企，建筑公司和地 产国资，已成为不可忽视的一股力量。"中建系"、"中铁系"，以及北京、宁波、温州、上海、南通等大 量地方城投，成为土拍中的重要角色。 "这些企业大部分是做建筑、工程起家，这几年才大举进军房地产，原来即便有涉及，也并不是将其作 为主业，在开发方面可以算行业新兵。"有业内人士坦言，现在的市场，已经不是把房子盖出来就能卖 掉的"黄金年代"了，极为考验企业的综合能力。 楼盘降价仍难去化 今年前四月，全国新房市场卖了2.7万亿元，同比下降幅度为3.2%，其中住宅销售额下降1.9%。在各类 政策的托举下，楼市显现出止跌企稳的迹象，部分一线城市还出现楼盘热销场景。 不过，市场回温的暖阳并非普照，城市之间、板块之间、企业之间仍极为分化，领涨的多是核心城市的 高端项目，而在非热点板块、或库存较大的地区，房子依然不太好卖。部分建筑及城投公司的楼盘也未 能幸免，这在广州楼市中尤为典型。 中建五局旗下的中建信和，曾在2023年以底 ...

Core Viewpoint - The real estate market in Haizhu, Guangzhou, is experiencing a significant influx of new projects, yet the transaction data reveals a stark contrast in performance among these developments, indicating a divided market landscape [1][3]. Group 1: Market Overview - Haizhu is witnessing a "supply year" with nearly 30 projects currently on sale, particularly in the Haizhu West area, where new developments are competing in the 79㎡ to 135㎡ size range [1]. - Despite the proximity of these projects to metro lines, transaction volumes vary significantly, with some projects like Zhongjian Tianyu recording only 4 sales since its opening in late February, while others like Lucheng Fuxiangyuan achieved 123 sales shortly after opening in April [1]. Group 2: Noise Pollution Issues - Several new developments in the old urban area of Haizhu face challenges due to noise pollution from nearby main roads and highways, which affects buyer decisions and sales performance [3][5]. - Developers are implementing noise reduction measures, such as elevating buildings and installing sound barriers, to mitigate these issues. For instance, Zhongjian Tianyu plans to raise its buildings by 7 to 9 meters and include green landscaping to help block noise [3]. Group 3: Buyer Concerns and Legal Implications - Buyers are increasingly concerned about noise issues, which have become a critical factor in their purchasing decisions. However, the disclosure of noise-related information by developers is often vague, leading to potential buyer apprehensions [5][6]. - Legal experts indicate that even if developers disclose noise issues, they can still be held accountable if actual noise levels exceed national standards, emphasizing the importance of clear communication and written commitments regarding noise mitigation measures [6].

Core Insights - The "May Day" holiday marks a crucial marketing period for the Guangzhou real estate market, particularly in the Haizhu District, which has become one of the most competitive areas for property sales in the city [1][2] - Haizhu District recorded an average transaction price of 7.6 million yuan for residential properties from January to April, ranking second in the city, while the new supply-demand ratio of 2.29 is significantly higher than other districts [1] - The district has a substantial inventory of 4,542 residential units with a depletion cycle of 14.7 months, indicating a competitive market ahead as more residential land parcels are expected to be supplied [1][2] Market Dynamics - New projects such as Greentown Fuxiangyuan and Yuexiu Jiangwan Chaoqi are set to launch in the first half of 2025, and developers are leveraging new regulations to expedite sales during the holiday [2][3] - The average price for new homes in Haizhu has seen a decrease, with some projects offering significant discounts to attract buyers, indicating a shift in market dynamics [2][5] - The introduction of new housing regulations on May 1 is expected to enhance the market's acceptance of compliant products, potentially increasing transaction volumes [7] Sales Strategies - Developers are adopting aggressive pricing strategies to boost sales, with some projects reducing prices significantly to stimulate demand during the holiday period [5][7] - The trend of "pre-holiday rush" sales has become common, with many new projects offering substantial discounts and incentives to encourage quick sales [3][5] - The overall market sentiment is optimistic, with an increase in buyer inquiries and a rise in transaction rates observed in the lead-up to the holiday [7]