长期以来不算太热门的端午楼市档期，今年端午却有不错的表现。 羊城晚报全媒体记者走访了解到，于5月内全新发售的楼盘，热度延续到了端午假期，部分楼盘成交"亿亿声"，人气和成交都比较旺；端午档 期内才亮相的全新项目，现场也人气十足。业内人士表示，整体素质较高、配套带有确定性的好房子，能吸引更多购房者坚定入市。 三天假期成交四五亿，热盘成交持续活跃 端午假期的"龙舟水"下雨天气，也不会阻挡购房者的脚步。天河区高端项目、位于金融城板块的保利天曜，推出了120平方米产品专场，现场 人气很旺。从销售人员分享的成交记录看，该盘在5小时内已有6套总价千万元以上的单位成交，楼盘相关人士表示"成交非常好。"据统计，端 午期间该盘成交超4.3亿元。 珠江新城的凯旋新世界全新一期广粤观邸，端午期间则推出254-835平方米大宅新品，均为9层低密电梯洋房，一样受到关注。现场人士介绍， 新品首发当天就有大单成交，以将近半亿元的价格购下了一套200多平方米的单位。 海珠区的热盘绿城馥香园的成交同样很活跃，据介绍假期内成交达5亿元；琶洲高端项目保利天奕，端午首日就报收2亿元。 番禺区的龙湖亚伦·央璟颂一盘，据介绍端午假期到访478组，成交39 ...

端午假期，热门项目看房者人数众多 文/图 羊城晚报记者 陈玉霞 端午假期，广州楼市表现好过平时周末行情。羊城晚报记者走访了解到，于5月内全新发售的楼盘，热 度延续到了端午假期，部分楼盘人气和成交都比较旺；端午档期内才亮相的全新项目，现场也人气十 足。业内人士表示，整体素质较高、配套带有确定性的好房子，能吸引更多购房者坚定入市。 广州天河区刚需和高端项目成交活跃 虽然中心片区内不少项目都比较热闹，但记者走访发现，即使是在中心片区，楼盘冷热分化的现象仍然 比较明显——热门楼盘依旧"热"，前期因产品定位、营销策略等导致成交缓慢的项目，成交依然乏力。 天河区的珠江·天河都荟于4月底首次开盘，彼时首批能推售的产品就基本售完，端午假期的到访者，除 了可选购少量余货，更多的则是来了解新一期组团相关信息。"首次开盘没买到的，或者是因口碑传播 而知道这个项目的，现在都会到访咨询，"项目人士告诉羊城晚报记者。 海珠区近期也是一手住宅供应大区，海珠客运站、琶洲、海珠湿地等板块都有新品持续推售。面积段相 近，或者是地理位置比较靠近的产品，都会面临较大竞争，若是定价没贴近市场，去化难度就更大。例 如，2月开盘的中建天钰，预售总套数为1 ...

2025.05. 27 本文字数：4175，阅读时长大约7分钟 导读 ： 拿地容易、卖房难，部分建筑系房企、地方城投楼盘出现去化难题。 作者 | 第一财经 孙梦凡 郑娜 经历连续三年出清后，当下地产江湖的玩家已然"变天"。 今年以来，高居房企拿地榜前列的，除了金茂、保利、招商、华润、中海等老牌央国企，建筑公司和 地产国资，已成为不可忽视的一股力量。"中建系"、"中铁系"，以及北京、宁波、温州、上海、南通 等大量地方城投，成为土拍中的重要角色。 当民企拿地退潮，"财大气粗"的建筑系、地方城投异军突起，系行业发展趋势使然。 但拿地容易、 卖房难，在楼市仍在持续筑底之际，有建筑系房企、地方城投项目陷入了去化难境地。 记者采访发现，在广州市场，部分建筑系及城投楼盘去化率较低，有今年新开盘的项目去化率仅个位 数，只能凭借降价引流；在北京楼市，那些库存规模较大的行政区，也频繁出现楼盘打"价格战"的局 面，其中也隐现"建筑系"楼盘的身影。 "这些企业大部分是做建筑、工程起家，这几年才大举进军房地产，原来即便有涉及，也并不是将其 作为主业，在开发方面可以算行业新兵。"有业内人士坦言，现在的市场，已经不是把房子盖出来就 能卖掉 ...

拿地容易、卖房难，部分建筑系房企、地方城投楼盘出现去化难题。 经历连续三年出清后，当下地产江湖的玩家已然"变天"。 今年以来，高居房企拿地榜前列的，除了金茂、保利、招商、华润、中海等老牌央国企，建筑公司和地 产国资，已成为不可忽视的一股力量。"中建系"、"中铁系"，以及北京、宁波、温州、上海、南通等大 量地方城投，成为土拍中的重要角色。 "这些企业大部分是做建筑、工程起家，这几年才大举进军房地产，原来即便有涉及，也并不是将其作 为主业，在开发方面可以算行业新兵。"有业内人士坦言，现在的市场，已经不是把房子盖出来就能卖 掉的"黄金年代"了，极为考验企业的综合能力。 楼盘降价仍难去化 今年前四月，全国新房市场卖了2.7万亿元，同比下降幅度为3.2%，其中住宅销售额下降1.9%。在各类 政策的托举下，楼市显现出止跌企稳的迹象，部分一线城市还出现楼盘热销场景。 不过，市场回温的暖阳并非普照，城市之间、板块之间、企业之间仍极为分化，领涨的多是核心城市的 高端项目，而在非热点板块、或库存较大的地区，房子依然不太好卖。部分建筑及城投公司的楼盘也未 能幸免，这在广州楼市中尤为典型。 中建五局旗下的中建信和，曾在2023年以底 ...

Core Viewpoint - The real estate market in Haizhu, Guangzhou, is experiencing a significant influx of new projects, yet the transaction data reveals a stark contrast in performance among these developments, indicating a divided market landscape [1][3]. Group 1: Market Overview - Haizhu is witnessing a "supply year" with nearly 30 projects currently on sale, particularly in the Haizhu West area, where new developments are competing in the 79㎡ to 135㎡ size range [1]. - Despite the proximity of these projects to metro lines, transaction volumes vary significantly, with some projects like Zhongjian Tianyu recording only 4 sales since its opening in late February, while others like Lucheng Fuxiangyuan achieved 123 sales shortly after opening in April [1]. Group 2: Noise Pollution Issues - Several new developments in the old urban area of Haizhu face challenges due to noise pollution from nearby main roads and highways, which affects buyer decisions and sales performance [3][5]. - Developers are implementing noise reduction measures, such as elevating buildings and installing sound barriers, to mitigate these issues. For instance, Zhongjian Tianyu plans to raise its buildings by 7 to 9 meters and include green landscaping to help block noise [3]. Group 3: Buyer Concerns and Legal Implications - Buyers are increasingly concerned about noise issues, which have become a critical factor in their purchasing decisions. However, the disclosure of noise-related information by developers is often vague, leading to potential buyer apprehensions [5][6]. - Legal experts indicate that even if developers disclose noise issues, they can still be held accountable if actual noise levels exceed national standards, emphasizing the importance of clear communication and written commitments regarding noise mitigation measures [6].

Core Insights - The "May Day" holiday marks a crucial marketing period for the Guangzhou real estate market, particularly in the Haizhu District, which has become one of the most competitive areas for property sales in the city [1][2] - Haizhu District recorded an average transaction price of 7.6 million yuan for residential properties from January to April, ranking second in the city, while the new supply-demand ratio of 2.29 is significantly higher than other districts [1] - The district has a substantial inventory of 4,542 residential units with a depletion cycle of 14.7 months, indicating a competitive market ahead as more residential land parcels are expected to be supplied [1][2] Market Dynamics - New projects such as Greentown Fuxiangyuan and Yuexiu Jiangwan Chaoqi are set to launch in the first half of 2025, and developers are leveraging new regulations to expedite sales during the holiday [2][3] - The average price for new homes in Haizhu has seen a decrease, with some projects offering significant discounts to attract buyers, indicating a shift in market dynamics [2][5] - The introduction of new housing regulations on May 1 is expected to enhance the market's acceptance of compliant products, potentially increasing transaction volumes [7] Sales Strategies - Developers are adopting aggressive pricing strategies to boost sales, with some projects reducing prices significantly to stimulate demand during the holiday period [5][7] - The trend of "pre-holiday rush" sales has become common, with many new projects offering substantial discounts and incentives to encourage quick sales [3][5] - The overall market sentiment is optimistic, with an increase in buyer inquiries and a rise in transaction rates observed in the lead-up to the holiday [7]