中国是世界第一大牙膏生产国、消费国和出口国，去年市场整体销售额为339.8亿元，同比增长0.86%。 从销售渠道结构来看，仍然以线下为主，占比达75.96%。下面我们就根据尼尔森零售研究报告（按销 售额计），简单介绍一下行业竞争格局。 葛兰素史克（舒适达）、纳美分别排在第八、九位，市占率均不足3%。联合利华（中华）名列第七， 市占率4.06%。中华牙膏原属于上海牙膏厂，诞生于上世纪50年代中期，市场份额一度高达四成，94年 联合利华取得品牌经营权。虽然早已从销量第一的宝座滑落下来，但时至今日，中华仍然是集团口腔护 理业务支柱。 薇美姿（舒客）以4.88%的份额排在第六。2022年2月，薇美姿启动了赴港上市计划。该公司成立于06 年，旗下拥有牙膏、牙刷品牌舒客、舒客宝贝，通过"高端做形象、低端冲销量"的战略模式，签约贝克 汉姆、李冰冰等大牌明星担任品牌代言人，与舒克贝塔、迷你特工队等IP展开联名，快速打响知名度。 写在最后 虽然外资品牌仍旧强势，但本土品牌也不容小觑，通过产品结构的持续升级、渠道运作的持续精耕，竞 争实力已逐步赶超外资品牌，重新占据主导地位。值得注意的是，随着消费者需求的多元化，口腔护理 行业早 ...

Core Viewpoint - The event highlighted the integration of sustainable development into corporate goals, with Unilever focusing on climate, plastics, nature, and livelihoods to fulfill its mission of making sustainable living accessible [2][4]. Group 1: Climate Initiatives - Unilever aims to achieve net-zero emissions across its entire value chain by 2039 [4]. - The company is committed to building resilient and regenerative natural ecosystems [4]. Group 2: Plastic Management - Unilever is reducing the use of virgin plastics while increasing the proportion of recycled plastics in its products [4][5]. - The company employs a "Rainbow Carbon" strategy, utilizing various carbon sources including green carbon from plants and blue carbon from marine resources [5]. Group 3: Livelihood Improvement - Unilever focuses on supporting smallholder farmers and SMEs within its value chain to enhance their living standards [4]. - The company has been involved in various community support initiatives, including building schools and supporting educational projects in rural areas [7]. Group 4: Sustainable Practices in Operations - All eight of Unilever's production and logistics centers in China utilize 100% green electricity through solar power and green power certificates [5]. - The company promotes sustainable consumption by creating convenient participation scenarios for consumers [5]. Group 5: Corporate Social Responsibility - Since 1996, Unilever has built 20 Hope Schools in remote areas of China and supported nearly 300 Hope Project initiatives benefiting over one million rural students [7]. - The company has engaged employees in a "Million Tree Planting" project for 16 consecutive years and has restored over 20,000 acres of grassland in the Tibetan Plateau [7].

Core Insights - Unilever reported a 3.2% decline in sales to €30.1 billion for the first half of 2025, with a net profit decrease of 5.1% to €3.8 billion, while maintaining a gross margin of 45.7% [1][3] - Underlying sales growth (USG) for the first half was 3.4%, driven by a 1.5% increase in volume and a 1.9% price increase [1][4] Segment Performance - The Foods segment, which includes brands like Knorr, saw a 1.8% decline in sales to €6.6 billion, but an underlying sales growth of 2.2% [2][3] - The Beauty & Wellbeing segment, including brands like Dove and AHC, experienced a 0.8% sales decline to €6.5 billion, with a 3.7% underlying sales growth [2][3] - Personal Care sales also fell by 5.9% to €6.5 billion, but underlying sales grew by 4.8% [2][3] - Home Care sales decreased by 6.7% to €5.9 billion, with a 1.3% underlying sales growth [2][3] - The Ice Cream segment reported a slight sales increase of 0.2% to €4.6 billion, with a notable underlying sales growth of 5.9% [2][3] Regional Performance - Sales in the Asia Pacific region declined by 4.3% to €12.8 billion, while the Americas saw a 4.9% drop to €10.9 billion; Europe, however, experienced a 2.3% increase to €6.4 billion [5][6] - Underlying sales growth in the Asia Pacific region was the highest at 3.5%, with the Americas showing a 3.0% price increase and Europe achieving a 2.8% volume growth [6][4] Strategic Focus - Unilever is focusing on the Indian market as a key growth area, while also planning to divest assets worth €1.5 billion to €2 billion, emphasizing that these are not fire sales [8][10] - The company aims to enhance its portfolio by increasing investments in beauty and personal care, particularly in high-end and e-commerce segments [10][11] - Recent acquisitions include brands like Wild and Dr. Squatch, which complement Unilever's existing product lines [9][10] Future Outlook - Unilever anticipates a full-year underlying sales growth rate of 3% to 5% for 2025, supported by the performance in the first half [4][8] - The company expects continued improvement in the second half of the year, particularly in the Chinese and Indonesian markets [8][9]