Core Viewpoint - The event of the 2025 Chulu Chuan Grassland Half Marathon in Hohhot not only serves as a sports challenge but also showcases the beautiful grassland scenery and unique regional culture of Inner Mongolia, with significant participation from over ten thousand runners nationwide [5]. Group 1: Event Overview - The 2025 Chulu Chuan Grassland Half Marathon took place on August 17, attracting over 10,000 participants from across the country [5]. - The event is positioned as a platform for promoting health and self-challenge while highlighting the natural beauty and cultural heritage of Inner Mongolia [5]. Group 2: Company Involvement - China Mobile Inner Mongolia Company acted as the official support operator for the event, demonstrating its commitment to social responsibility and local economic development [5]. - The company deployed emergency communication support vehicles and provided robust communication guarantees for the marathon [5]. - China Mobile Inner Mongolia Company introduced innovative service models, including a dedicated participation channel for "Global Communication" brand customers and opportunities for product experience through the China Mobile app [5]. Group 3: Future Plans - The company plans to deepen cooperation with various cultural and sports activities in the region, leveraging the "Global Communication·Mobile Love Home" upgrade plan to conduct diverse and rich benefit activities across the region [5]. - Continuous improvement of network quality and services is a priority for the company as it engages in community-oriented initiatives [5].

Core Viewpoint - China Mobile is enhancing its service capabilities to meet the evolving needs of over 1 billion personal customers and 340 million market entities, focusing on quality improvements in network, touchpoints, and products [1][2]. Group 1: Service Initiatives - The company introduced a set of ten service commitments aimed at ensuring customer rights, including transparent consumption, proactive reminders, and efficient complaint handling [2]. - A service supervision platform has been established to address unresolved customer issues, allowing feedback through various channels, ensuring comprehensive processing and monitoring of service commitments [2]. Group 2: Service System Construction - China Mobile is building a comprehensive service system centered on customer needs, emphasizing a structural reform in service supply and leveraging digital capabilities for enhanced service experiences [3]. - The company aims to provide integrated services across all customer journeys, ensuring agile responses, rapid support, and precise delivery of services [3].