"第一次带孩子听交响乐，没想到是全球通给我们客户的权益，太震撼了。"12月21日晚，意大利爱乐乐 团在济南珍珠泉人民会堂的最后一个音符落下，掌声经久不息，周女士在朋友圈分享了意大利爱乐乐团 的演出照片，很多亲友都点了赞，12岁的女儿仍然沉浸在音乐的氛围中。 这场新年音乐会，与其说是一场演出，不如说是全球通品牌与客户关系的深度拓展，将品牌与用户的关 系从功能连接提升到情感连接和文化陪伴。山东移动以精妙的策划与极致的体验，将"全球通冬季艺境 漫游"系列活动推向高潮，更在无数客户的心中，为"信赖"与"陪伴"写下了温暖的年度注脚。当欢歌与 雅乐交织，当家人的笑靥在旋律中舒展，我们看见，科技企业的服务精神，在此刻被赋予了文化的厚度 与情感的温度。 当通信老客户遇到艺术新体验 这场新年音乐会的很多观众都有一个共同的身份，即山东移动全球通客户。"这种体验好高级，太难忘 了！"周女士告诉记者，她使用山东移动的服务已经超过十五年，从大学时代的第一部手机开始，这个 号码陪伴她走过了人生的很多个重要时刻。"最初选择全球通是因为信号稳定，后来成了习惯。"周女士 说。她从未想过，有一天运营商会为自己安排这样一场专业的音乐盛宴。 女儿对 ...

Core Insights - China Mobile is launching a special promotion for international roaming packages during the "Double 12" shopping festival, aimed at enhancing the travel experience for users with affordable and convenient internet access abroad [1][4] Group 1: Promotion Details - The promotion allows Wuhan Mobile users to purchase international roaming packages starting at a minimum price of 8.8 yuan per day, providing all-day internet service while traveling abroad [1] - Users can also receive a travel benefits package worth 20 yuan for each purchase, with no limit on the number of times it can be redeemed [1] - The European roaming package includes various discounts such as shopping coupons, car rental vouchers, and reductions on tickets and hotel bookings [1] Group 2: Security Features - China Mobile offers comprehensive security measures for Global Communication users, including AI-based fraud call alerts and high-frequency spam call prevention to protect users from scams while abroad [2] - Emergency services such as quick card replacement and activation are available to ensure uninterrupted communication in case of lost or deactivated SIM cards [2] Group 3: Technological Advancements - The promotion leverages China Mobile's advanced 5G-A network, which covers over 330 cities in China, providing high-speed, low-latency connectivity for international roaming [3] - Users can experience peak speeds of up to 10 Gbps while abroad, facilitating seamless activities like live streaming, HD video calls, and large file transfers [3] - The integration of AI and 5G-A technology reflects China Mobile's commitment to enhancing user experience and supporting the development of a digital China [3] Group 4: Brand Development - In 2025, China Mobile's Global Communication brand will undergo a significant upgrade, transitioning from a three-tier reward system to a comprehensive five-tier system that includes service, network, benefits, security, and identity [4] - This upgrade aims to redefine high-end communication services and demonstrates China Mobile's dedication to high-quality development and the establishment of a new service paradigm for digital China [4]

Core Insights - China Mobile is committed to enhancing brand value and positioning itself as a world-class information service technology company, focusing on customer satisfaction, technological innovation, and establishing itself as a benchmark in the industry [2][3]. Group 1: Brand Development Strategy - The company aims to strengthen its brand by implementing a comprehensive brand-building system that includes enterprise, customer, and product brands, enhancing the reputation of its existing brands like Global通 and 动感地带 [3]. - China Mobile is focused on creating a brand operation mechanism that promotes collaboration internally and externally, enhancing brand creation, trademark protection, and storytelling to build competitive advantages [3][4]. - The company has launched the CMobile international brand to establish a global presence and lead the development of unified 5G international standards [4]. Group 2: Digital Transformation - China Mobile is embracing the AI+ era by upgrading its digital infrastructure and services, aiming to build the world's largest dual-gigabit network and achieve large-scale deployment of 5G-A networks [5]. - The company is innovating its product applications to meet diverse customer needs, introducing AI-driven services to enhance user experience across various sectors [5]. - A comprehensive service system has been established to ensure high-quality digital services, addressing the digital divide and improving customer satisfaction [5]. Group 3: Innovation and Technology - The company emphasizes the integration of technological and industrial innovation, focusing on developing new production capabilities and enhancing brand value through innovation [6]. - China Mobile is advancing its "BASIC6" innovation plan and has made significant strides in 6G technology, positioning itself as a leader in the future tech landscape [6]. - The company is fostering collaboration between academia and industry to enhance the effectiveness of its innovation ecosystem, ensuring that technological advancements translate into brand value [6]. Group 4: Brand Value Recognition - China Mobile's brand value has been recognized as the highest in its industry and second among central enterprises in the 2025 Central Enterprise Brand Value Report [6].

Core Insights - The eighth China Enterprise Forum Brand Building Parallel Forum was held in Beijing, focusing on "Strengthening Value Guidance to Create Outstanding Brands" [1] - China Mobile was recognized with multiple awards, including Excellent Group Brand and Excellent Service Brand, highlighting its strong market position [1][2] - The "2025 Central Enterprise Brand Value TOP60" list was released, with China Mobile ranking first in the telecommunications sector and second among central enterprises, showcasing its brand value of 471.067 billion yuan [1][4] Company Strategy - China Mobile emphasizes brand building as a strategic initiative to enhance core competitiveness, aiming to provide satisfactory services and create world-class service benchmarks [2][3] - The "Global通" brand targets high-value customers and has developed a comprehensive reward system, enhancing customer experience and solidifying its position in the mid-to-high-end market [3] - The "移动爱家" brand focuses on AI-enabled home products, offering a smart home experience through an integrated product system, receiving positive market feedback [3] Industry Position - Over two decades, China Mobile has achieved global leadership in network scale, customer base, and revenue, as well as in innovation capability, brand value, market capitalization, and profitability [4] - The company's commitment to innovation and quality has been pivotal in establishing its leading brand in the digital service sector [4] - As China Mobile continues to build on its brand achievements, its future efforts to promote Chinese brands on the global stage will be closely watched [4]

Core Insights - China Mobile reported a revenue of 794.7 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 0.4% [1] - The net profit attributable to shareholders reached 115.4 billion yuan, up 4% year-on-year, with a basic earnings per share of 5.34 yuan [1] Personal Market - The company is focusing on segment market expansion and enhancing value management, with a total mobile customer base of 1.009 billion as of September 30, 2025 [1] - The number of 5G network customers reached 622 million, and mobile internet traffic increased by 8.3% year-on-year, with a mobile ARPU of 48.0 yuan [1] Home Market - China Mobile is building a family-centered integrated operation system under the "Mobile Love Home" brand, with a total of 329 million wired broadband customers, adding 14.2 million in the first three quarters [1] - The number of home broadband customers reached 288 million, with a net increase of 9.76 million in the same period, and a comprehensive ARPU of 44.4 yuan [1] Enterprise Market - The company is enhancing its platform-based operational system and focusing on refined operations for business customers, with good growth in DICT business revenue and rapid growth in AI direct income [2] Emerging Markets - China Mobile is leveraging high-level opening opportunities and accelerating the cultivation of new growth momentum in international business, with rapid growth in international business revenue [2] - The company is deepening its "content + technology + integrated innovation" operations, achieving steady growth in key product customer scale [2]

Core Insights - The event showcased the integration of sports and technology, with China Mobile's "Global Communication·Running Plan" enhancing the marathon experience through innovative services and community engagement [1][9] - Zhang Yufei's participation as a swimming champion highlighted the spirit of perseverance and self-improvement, resonating with the marathon ethos [3][8] Event Highlights - Zhang Yufei made her debut in a marathon, engaging with participants and embodying the spirit of overcoming challenges [3] - The event featured comprehensive services for runners, including post-race recovery support and personalized care, emphasizing humanistic concern [4] - Technological interactions at the event included AI-driven features such as personalized video ringtones and body assessments, showcasing the theme of "technology empowering sports" [5][6] Brand Engagement - The "Global Communication·Running Plan" provided exclusive travel benefits for participants, enhancing their overall experience with amenities like lounges and hotel discounts [5] - The event's success was marked by the achievements of the "Star Broadcasting Team," which won multiple championships, reflecting the positive influence of role models in promoting sportsmanship [8] Industry Impact - The initiative set a new standard for marathon events by offering a "first-class" experience from pre-race travel to post-race recovery, redefining the quality of life associated with running [9] - China Mobile aims to leverage its technological strengths to promote public fitness and expand its sports collaborations, focusing on customer satisfaction and innovative service delivery [9]

Core Viewpoint - The article discusses how Dongguan Mobile is focusing on enhancing user service experience and addressing public needs in the context of the accelerating digital service era, committing to product innovation, service system upgrades, and capability enhancements to improve citizens' quality of life [1][4]. Group 1: Product Innovation - Dongguan Mobile has launched a series of AI smartphones, including "Zhongyi Panshi," "Global Pass," and "Dynamic Zone," providing a comprehensive digital service solution with features like AI note-taking and AI chat, aiming for a user-friendly experience [1]. - The company has introduced diverse tariff packages and data expansion plans, resulting in an 11% year-on-year decrease in overall data prices, catering to the varied needs of citizens [1]. Group 2: Customer Engagement and Benefits - Dongguan Mobile has initiated a "Network Age Growth Plan," offering rewards based on customer tenure, with increasing benefits for longer service periods [1]. - The company is collaborating with the municipal commerce bureau to launch the "Mobile Purchase in Dongguan" campaign, providing subsidies of 30%-50% at over 1,000 sales outlets, benefiting more than 2 million customers [1]. Group 3: Service Upgrades - Dongguan Mobile is building a comprehensive digital service system that is accessible at all touchpoints and scenarios, enhancing convenience and efficiency for citizens [2]. - The company has invested over 10 million yuan in renovating 144 service centers, creating dedicated digital service areas and improving online service platforms [2]. Group 4: Security and Safety Measures - In the realm of information security, Dongguan Mobile is enhancing fraud prevention measures by upgrading the "Owl" anti-fraud system in collaboration with the municipal police, aiming to protect customer rights and property [2]. Group 5: Empowering Development - Dongguan Mobile is leveraging AI to support smart city governance and the transformation of various industries, contributing to the development of smart communities and enhancing public safety through applications like "AI + Smart Firefighting" [3]. - The company is providing a comprehensive solution for traditional SMEs, facilitating their standardization, intelligence, and green development, while also supporting 310 cross-border enterprises in their international expansion [3]. Group 6: Future Outlook - Dongguan Mobile plans to continue its focus on product innovation, service upgrades, and capability enhancement, aiming to create a better digital life for citizens and contribute to the city's progress in the new era [4].

Core Viewpoint - The event of the 2025 Chulu Chuan Grassland Half Marathon in Hohhot not only serves as a sports challenge but also showcases the beautiful grassland scenery and unique regional culture of Inner Mongolia, with significant participation from over ten thousand runners nationwide [5]. Group 1: Event Overview - The 2025 Chulu Chuan Grassland Half Marathon took place on August 17, attracting over 10,000 participants from across the country [5]. - The event is positioned as a platform for promoting health and self-challenge while highlighting the natural beauty and cultural heritage of Inner Mongolia [5]. Group 2: Company Involvement - China Mobile Inner Mongolia Company acted as the official support operator for the event, demonstrating its commitment to social responsibility and local economic development [5]. - The company deployed emergency communication support vehicles and provided robust communication guarantees for the marathon [5]. - China Mobile Inner Mongolia Company introduced innovative service models, including a dedicated participation channel for "Global Communication" brand customers and opportunities for product experience through the China Mobile app [5]. Group 3: Future Plans - The company plans to deepen cooperation with various cultural and sports activities in the region, leveraging the "Global Communication·Mobile Love Home" upgrade plan to conduct diverse and rich benefit activities across the region [5]. - Continuous improvement of network quality and services is a priority for the company as it engages in community-oriented initiatives [5].

Group 1 - The core idea of the event is to bridge technology and humanity through "digital art," allowing families to experience the intersection of technology and art in a warm and interactive environment [1][3][16] - Shandong Mobile aims to empower family growth through technology, integrating digital tools into daily life to enhance communication and access to quality resources [3][10] - The event featured 23 families participating in various activities, including a deep tour of the World Home Appliance Museum and a professional lecture on AI and art by a professor from Tsinghua University [4][7][13] Group 2 - The lecture highlighted the evolution of home appliances and how AI transforms them from "silent tools" to "smart partners," emphasizing the role of technology in enhancing family life [10][14] - The session on digital art introduced concepts like iPad painting, VR painting, and AIGC (Artificial Intelligence Generated Content), showcasing innovative applications in education and creativity [13][14] - Families expressed positive feedback, noting that the event deepened their understanding of AI and its integration into daily life, inspiring children to think about future careers related to AI [15][16] Group 3 - The event is seen as a successful practice of technology and aesthetic education, illustrating a new vision of coexistence between technology and family [16] - It provided high-quality family time and an opportunity for parents to update their educational concepts, aligning with Shandong Mobile's mission to use technology to enhance family connections [16]

Core Viewpoint - China Mobile is focusing on digital transformation and high-quality development, emphasizing its commitment to serving the public and enhancing digital life through innovative services and extensive network coverage [1][4]. Group 1: Service Commitment - China Mobile adheres to a people-centered development philosophy, aiming to provide satisfactory services and meet the public's demand for a better digital life [4]. - The company has built the world's largest 5G network with over 2.45 million base stations, achieving continuous coverage in towns and serving nearly 600 million users [4]. - China Mobile has gained the trust of 1 billion individual customers, 300 million family customers, and 30 million government and enterprise customers, achieving three "world firsts" in revenue, network scale, and user scale [4]. Group 2: New Initiatives - The company launched three major feedback plans targeting over 1 billion individual customers, nearly 300 million family customers, and over 400 million high-end customers [5]. - The feedback plans leverage the synergy of 5G and AI to enhance functionality, experience, and emotional value for customers [5]. - China Mobile aims to create better products and services through collaboration with partners, enhancing customer experience and fostering innovative business models [5]. Group 3: Future Outlook - Looking ahead, China Mobile plans to continuously improve network, product, and service quality, striving to provide enjoyable, intelligent, secure, and heartfelt services to customers [6].