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世界文化图景里的“中国新势力”(五洲茶亭)
Ren Min Ri Bao· 2026-02-13 08:39
Core Viewpoint - The rise of new popular literature in China, including online literature, web dramas, and online games, is significantly contributing to the global dissemination of Chinese culture and narratives, showcasing a vibrant and relatable image of China to the world [2][5]. Group 1: New Popular Literature - New popular literature is characterized by its "lightweight carrier and high penetration," appealing to younger audiences with engaging and emotional content, thus integrating into the global cultural landscape [2][3]. - The online literature sector has expanded rapidly, reaching over 200 countries and regions with nearly 200 million active overseas readers by early 2026, becoming an essential part of young people's reading habits in North America, Eurasia, and Latin America [3]. - The emergence of micro-short dramas, leveraging mobile internet formats, has led to over 300 applications overseas by the end of 2025, capturing more than 90% of the global market share [3]. Group 2: Online Gaming - Chinese online games have entered over 100 countries and regions, with titles like "Genshin Impact" and "Yanyun Sixteen Sounds" establishing stable player bases globally, enriching players' understanding of Chinese culture through immersive experiences [4]. - These games convey traditional Chinese values such as "self-improvement" and "national unity," presenting contemporary narratives that resonate with global audiences [4]. Group 3: Cultural Exchange and Innovation - The vitality of new popular literature stems from China's rapid social development and rising living standards, alongside a rich cultural heritage that fosters innovation [5]. - Creators are encouraged to deeply root their works in traditional culture while exploring new platforms and dissemination methods, ensuring the sustainable global outreach of new popular literature [5]. - New popular literature serves as a bridge connecting Chinese and foreign hearts, adopting an open and inclusive approach that differs from Western cultural industrial logic, emphasizing the importance of shared human emotions in effective cultural communication [5].