中华文化出海
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中企出海,有了新的表述
第一财经· 2025-11-04 03:02
Core Viewpoint - The article discusses the key points from the "Suggestions for Formulating the 15th Five-Year Plan for National Economic and Social Development" released by the Central Committee, focusing on the implications for Chinese enterprises going global during the "15th Five-Year" period [6][9]. Group 1: External Environment and Challenges - The "15th Five-Year" period is characterized by significant changes in the historical context and external development environment compared to the "14th Five-Year" period [7]. - The international economic landscape is marked by slow growth, with the IMF predicting global GDP growth rates of 3.2% and 3.1% for 2025 and 2026, respectively, which are relatively low compared to the past decade [9]. - Geopolitical factors continue to negatively impact international trade, with rising protectionism and unilateralism posing challenges for Chinese enterprises seeking to expand abroad [8][9]. Group 2: Opportunities for Globalization - Despite challenges, the "Suggestions" highlight that Chinese enterprises possess favorable conditions to actively shape the international environment and expand globally [11][13]. - The report emphasizes the importance of cultural export, encouraging more cultural enterprises and products to reach international markets, thereby enhancing China's soft power [15]. - The traditional industries are expected to strengthen their global positions, with a focus on upgrading key sectors such as mining, metallurgy, and machinery [16][17]. Group 3: Infrastructure and Connectivity - The article underscores the need for improved international logistics and infrastructure, which is crucial for supporting trade during the "15th Five-Year" period [18]. - The "Suggestions" call for the establishment of a resilient international transportation system and the enhancement of initiatives like the Belt and Road Initiative [18]. Group 4: Service Trade and Financial Development - The "Suggestions" place greater emphasis on the development of service trade, aiming to expand market access and improve service trade standards [20][21]. - The plan also highlights the importance of advancing the internationalization of the Renminbi and building a self-controlled cross-border payment system, which is essential for facilitating trade and reducing risks for Chinese enterprises [22].
第六届海外华文新媒体论坛举办
Ren Min Ri Bao· 2025-10-16 22:20
本届论坛由人民日报海外版主办,人民日报海外网承办。 海外华文新媒体论坛是全球华文新媒体共同研讨、交流、合作、发展的平台。自2015年创办以来,论坛 在促进海外华媒共享传播资源、创新传播方式等方面发挥了积极作用。 本报珠海10月16日电 (记者王慧琼)第六届海外华文新媒体论坛16日在广东省珠海市举办。来自全球 五大洲的100余家华文媒体代表、学者、企业家及驻华机构代表参会。 论坛以"共绘'同心圆':粤港澳大湾区创新实践与全球叙事"为主题,设立主论坛和"多元形态下的文化出 海""侨见珠海——中国式现代化城市样板的国际表达"等分论坛。与会嘉宾围绕发挥海外华文媒体在地 优势,把粤港澳大湾区故事和中国故事讲得更加精彩展开交流研讨。 "海外华文新媒体论坛联盟(珠海站)"在论坛上启动,将致力于整合粤港澳大湾区和全国的优质传播资 源,为海外华媒提供内容供给与落地支持。"珠海故事·影视短剧出海协议"同时在论坛现场签约,华文 媒体与文化企业合作,助力中华文化以创新形式走向海外市场。 《 人民日报 》( 2025年10月17日 06 版) (责编:袁勃、赵欣悦) ...
半年报解读:海外营收韧性增长,恺英网络的国际化逻辑
Jing Ji Guan Cha Wang· 2025-08-29 12:21
Core Viewpoint - The performance report of Kaiying Network for the first half of 2025 shows resilience in its overseas business despite increasing competition and rising customer acquisition costs, highlighting the effectiveness of its global expansion strategy [1][3]. Financial Performance - In the first half of 2025, Kaiying Network achieved a revenue of 2.578 billion yuan, a year-on-year increase of 0.89% - The net profit attributable to shareholders reached 950 million yuan, reflecting a year-on-year growth of 17.41% [1]. Overseas Business Expansion - The overseas revenue for the first half of 2025 reached 202 million yuan, marking a significant year-on-year increase of 59.57% - The successful launch of RPG game "MU Immortal" topped the iOS RPG free charts in multiple countries on its release day [1][2]. - The SLG game "Nobunaga's Ambition: Path to the World" ranked 2nd in the iPhone free game list, and 1st in both strategy and simulation categories [1]. Strategic Focus on SLG Games - The SLG genre is highlighted as a key area for future overseas business development, with 41.38% of the top 100 self-developed mobile games in overseas markets being strategy games [2]. - Kaiying Network is currently developing another SLG title aimed at markets in Hong Kong, Macau, Taiwan, Japan, South Korea, and Southeast Asia [2]. Cultural Integration in Game Development - The company emphasizes promoting Chinese culture through games, successfully launching culturally resonant IP games like "The Legend of Sword and Fairy" and "The Heaven Sword and Dragon Saber" in Vietnam [3]. - This approach not only enhances cultural exchange but also strengthens the brand's international influence and market value [3]. Globalization Strategy - Overseas business is now a crucial part of Kaiying Network's strategic framework, evolving from a supplementary revenue source to a core component of its growth strategy [3]. - The company is adapting to global market demands and localizing operations to enhance its competitive edge in the international gaming landscape [3].