中华文化出海
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“挥手自兹去”,李白《送友人》信达雅互鉴和文化出海价值参照
Xin Lang Cai Jing· 2026-02-23 03:10
山海皆可渡,诗韵永流传。中华古典诗词作为中华优秀传统文化的璀璨瑰宝,是跨越时空、连接中西的 独特文化载体,而"诗仙"李白的诗作,以豪放疏朗的意境、凝练隽永的文字、真挚质朴的人文情怀,成 为中华文脉中最具辨识度的文化符号之一。《送友人》作为李白送别诗的经典之作,融山水之壮阔与离 别之缱绻于八句五言,将中式"以景传情、藏情于景"的审美意境与处世情怀表达得淋漓尽致,是读懂中 式美学、理解中国人文精神的绝佳范本。 李白写《送友人》的时代背景众说纷纭,有的说是唐玄宗开元二十六年李白题南阳某墙壁诗,有的说李 白于玄宗天宝六年创作于金陵,还有的说李白在安徽宣城镇宁桥所做,这座桥被后世改名为"别士桥"。 总之,这是一首情意深长的送别诗,作者通过送别环境的刻画、气氛的渲染,表达出依依惜别之意。 《送友人》 李白 青山横北郭,白水绕东城。 此地一为别,孤蓬万里征。 浮云游子意,落日故人情。 挥手自兹去,萧萧班马鸣。 今天,我们先来看看美国著名汉学家华兹生的译作: At the whinnying of your parting horse. Seeing Off a Friend by Li Bai / Tr. Burton W ...
世界文化图景里的“中国新势力”(五洲茶亭)
Ren Min Ri Bao· 2026-02-13 08:39
Core Viewpoint - The rise of new popular literature in China, including online literature, web dramas, and online games, is significantly contributing to the global dissemination of Chinese culture and narratives, showcasing a vibrant and relatable image of China to the world [2][5]. Group 1: New Popular Literature - New popular literature is characterized by its "lightweight carrier and high penetration," appealing to younger audiences with engaging and emotional content, thus integrating into the global cultural landscape [2][3]. - The online literature sector has expanded rapidly, reaching over 200 countries and regions with nearly 200 million active overseas readers by early 2026, becoming an essential part of young people's reading habits in North America, Eurasia, and Latin America [3]. - The emergence of micro-short dramas, leveraging mobile internet formats, has led to over 300 applications overseas by the end of 2025, capturing more than 90% of the global market share [3]. Group 2: Online Gaming - Chinese online games have entered over 100 countries and regions, with titles like "Genshin Impact" and "Yanyun Sixteen Sounds" establishing stable player bases globally, enriching players' understanding of Chinese culture through immersive experiences [4]. - These games convey traditional Chinese values such as "self-improvement" and "national unity," presenting contemporary narratives that resonate with global audiences [4]. Group 3: Cultural Exchange and Innovation - The vitality of new popular literature stems from China's rapid social development and rising living standards, alongside a rich cultural heritage that fosters innovation [5]. - Creators are encouraged to deeply root their works in traditional culture while exploring new platforms and dissemination methods, ensuring the sustainable global outreach of new popular literature [5]. - New popular literature serves as a bridge connecting Chinese and foreign hearts, adopting an open and inclusive approach that differs from Western cultural industrial logic, emphasizing the importance of shared human emotions in effective cultural communication [5].
中企出海,有了新的表述
第一财经· 2025-11-04 03:02
Core Viewpoint - The article discusses the key points from the "Suggestions for Formulating the 15th Five-Year Plan for National Economic and Social Development" released by the Central Committee, focusing on the implications for Chinese enterprises going global during the "15th Five-Year" period [6][9]. Group 1: External Environment and Challenges - The "15th Five-Year" period is characterized by significant changes in the historical context and external development environment compared to the "14th Five-Year" period [7]. - The international economic landscape is marked by slow growth, with the IMF predicting global GDP growth rates of 3.2% and 3.1% for 2025 and 2026, respectively, which are relatively low compared to the past decade [9]. - Geopolitical factors continue to negatively impact international trade, with rising protectionism and unilateralism posing challenges for Chinese enterprises seeking to expand abroad [8][9]. Group 2: Opportunities for Globalization - Despite challenges, the "Suggestions" highlight that Chinese enterprises possess favorable conditions to actively shape the international environment and expand globally [11][13]. - The report emphasizes the importance of cultural export, encouraging more cultural enterprises and products to reach international markets, thereby enhancing China's soft power [15]. - The traditional industries are expected to strengthen their global positions, with a focus on upgrading key sectors such as mining, metallurgy, and machinery [16][17]. Group 3: Infrastructure and Connectivity - The article underscores the need for improved international logistics and infrastructure, which is crucial for supporting trade during the "15th Five-Year" period [18]. - The "Suggestions" call for the establishment of a resilient international transportation system and the enhancement of initiatives like the Belt and Road Initiative [18]. Group 4: Service Trade and Financial Development - The "Suggestions" place greater emphasis on the development of service trade, aiming to expand market access and improve service trade standards [20][21]. - The plan also highlights the importance of advancing the internationalization of the Renminbi and building a self-controlled cross-border payment system, which is essential for facilitating trade and reducing risks for Chinese enterprises [22].
第六届海外华文新媒体论坛举办
Ren Min Ri Bao· 2025-10-16 22:20
Core Points - The sixth Overseas Chinese New Media Forum was held in Zhuhai, Guangdong Province, focusing on the theme "Drawing a 'Circle of Commonality': Innovation Practices in the Guangdong-Hong Kong-Macao Greater Bay Area and Global Narratives" [1] - The forum featured over 100 representatives from Chinese media, scholars, entrepreneurs, and institutions from around the world, emphasizing the role of overseas Chinese media in enhancing the storytelling of the Greater Bay Area and China [1] Group 1 - The forum included a main session and sub-forums such as "Cultural Export in Diverse Forms" and "Zhuhai's Perspective—International Expression of China's Modernization Model" [1] - The "Overseas Chinese New Media Forum Alliance (Zhuhai Station)" was launched to integrate quality communication resources from the Greater Bay Area and nationwide, providing content supply and support for overseas Chinese media [1] - A signing agreement for the "Zhuhai Story: Short Film Export" was made, promoting collaboration between Chinese media and cultural enterprises to innovate and export Chinese culture to overseas markets [1] Group 2 - The forum is a platform for global Chinese new media to discuss, exchange, cooperate, and develop, having played a positive role since its inception in 2015 in promoting resource sharing and innovative communication methods among overseas Chinese media [1]
半年报解读:海外营收韧性增长,恺英网络的国际化逻辑
Jing Ji Guan Cha Wang· 2025-08-29 12:21
Core Viewpoint - The performance report of Kaiying Network for the first half of 2025 shows resilience in its overseas business despite increasing competition and rising customer acquisition costs, highlighting the effectiveness of its global expansion strategy [1][3]. Financial Performance - In the first half of 2025, Kaiying Network achieved a revenue of 2.578 billion yuan, a year-on-year increase of 0.89% - The net profit attributable to shareholders reached 950 million yuan, reflecting a year-on-year growth of 17.41% [1]. Overseas Business Expansion - The overseas revenue for the first half of 2025 reached 202 million yuan, marking a significant year-on-year increase of 59.57% - The successful launch of RPG game "MU Immortal" topped the iOS RPG free charts in multiple countries on its release day [1][2]. - The SLG game "Nobunaga's Ambition: Path to the World" ranked 2nd in the iPhone free game list, and 1st in both strategy and simulation categories [1]. Strategic Focus on SLG Games - The SLG genre is highlighted as a key area for future overseas business development, with 41.38% of the top 100 self-developed mobile games in overseas markets being strategy games [2]. - Kaiying Network is currently developing another SLG title aimed at markets in Hong Kong, Macau, Taiwan, Japan, South Korea, and Southeast Asia [2]. Cultural Integration in Game Development - The company emphasizes promoting Chinese culture through games, successfully launching culturally resonant IP games like "The Legend of Sword and Fairy" and "The Heaven Sword and Dragon Saber" in Vietnam [3]. - This approach not only enhances cultural exchange but also strengthens the brand's international influence and market value [3]. Globalization Strategy - Overseas business is now a crucial part of Kaiying Network's strategic framework, evolving from a supplementary revenue source to a core component of its growth strategy [3]. - The company is adapting to global market demands and localizing operations to enhance its competitive edge in the international gaming landscape [3].