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中华文化出海
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中企出海,有了新的表述
第一财经· 2025-11-04 03:02
Core Viewpoint - The article discusses the key points from the "Suggestions for Formulating the 15th Five-Year Plan for National Economic and Social Development" released by the Central Committee, focusing on the implications for Chinese enterprises going global during the "15th Five-Year" period [6][9]. Group 1: External Environment and Challenges - The "15th Five-Year" period is characterized by significant changes in the historical context and external development environment compared to the "14th Five-Year" period [7]. - The international economic landscape is marked by slow growth, with the IMF predicting global GDP growth rates of 3.2% and 3.1% for 2025 and 2026, respectively, which are relatively low compared to the past decade [9]. - Geopolitical factors continue to negatively impact international trade, with rising protectionism and unilateralism posing challenges for Chinese enterprises seeking to expand abroad [8][9]. Group 2: Opportunities for Globalization - Despite challenges, the "Suggestions" highlight that Chinese enterprises possess favorable conditions to actively shape the international environment and expand globally [11][13]. - The report emphasizes the importance of cultural export, encouraging more cultural enterprises and products to reach international markets, thereby enhancing China's soft power [15]. - The traditional industries are expected to strengthen their global positions, with a focus on upgrading key sectors such as mining, metallurgy, and machinery [16][17]. Group 3: Infrastructure and Connectivity - The article underscores the need for improved international logistics and infrastructure, which is crucial for supporting trade during the "15th Five-Year" period [18]. - The "Suggestions" call for the establishment of a resilient international transportation system and the enhancement of initiatives like the Belt and Road Initiative [18]. Group 4: Service Trade and Financial Development - The "Suggestions" place greater emphasis on the development of service trade, aiming to expand market access and improve service trade standards [20][21]. - The plan also highlights the importance of advancing the internationalization of the Renminbi and building a self-controlled cross-border payment system, which is essential for facilitating trade and reducing risks for Chinese enterprises [22].
第六届海外华文新媒体论坛举办
Ren Min Ri Bao· 2025-10-16 22:20
Core Points - The sixth Overseas Chinese New Media Forum was held in Zhuhai, Guangdong Province, focusing on the theme "Drawing a 'Circle of Commonality': Innovation Practices in the Guangdong-Hong Kong-Macao Greater Bay Area and Global Narratives" [1] - The forum featured over 100 representatives from Chinese media, scholars, entrepreneurs, and institutions from around the world, emphasizing the role of overseas Chinese media in enhancing the storytelling of the Greater Bay Area and China [1] Group 1 - The forum included a main session and sub-forums such as "Cultural Export in Diverse Forms" and "Zhuhai's Perspective—International Expression of China's Modernization Model" [1] - The "Overseas Chinese New Media Forum Alliance (Zhuhai Station)" was launched to integrate quality communication resources from the Greater Bay Area and nationwide, providing content supply and support for overseas Chinese media [1] - A signing agreement for the "Zhuhai Story: Short Film Export" was made, promoting collaboration between Chinese media and cultural enterprises to innovate and export Chinese culture to overseas markets [1] Group 2 - The forum is a platform for global Chinese new media to discuss, exchange, cooperate, and develop, having played a positive role since its inception in 2015 in promoting resource sharing and innovative communication methods among overseas Chinese media [1]
半年报解读:海外营收韧性增长,恺英网络的国际化逻辑
Jing Ji Guan Cha Wang· 2025-08-29 12:21
Core Viewpoint - The performance report of Kaiying Network for the first half of 2025 shows resilience in its overseas business despite increasing competition and rising customer acquisition costs, highlighting the effectiveness of its global expansion strategy [1][3]. Financial Performance - In the first half of 2025, Kaiying Network achieved a revenue of 2.578 billion yuan, a year-on-year increase of 0.89% - The net profit attributable to shareholders reached 950 million yuan, reflecting a year-on-year growth of 17.41% [1]. Overseas Business Expansion - The overseas revenue for the first half of 2025 reached 202 million yuan, marking a significant year-on-year increase of 59.57% - The successful launch of RPG game "MU Immortal" topped the iOS RPG free charts in multiple countries on its release day [1][2]. - The SLG game "Nobunaga's Ambition: Path to the World" ranked 2nd in the iPhone free game list, and 1st in both strategy and simulation categories [1]. Strategic Focus on SLG Games - The SLG genre is highlighted as a key area for future overseas business development, with 41.38% of the top 100 self-developed mobile games in overseas markets being strategy games [2]. - Kaiying Network is currently developing another SLG title aimed at markets in Hong Kong, Macau, Taiwan, Japan, South Korea, and Southeast Asia [2]. Cultural Integration in Game Development - The company emphasizes promoting Chinese culture through games, successfully launching culturally resonant IP games like "The Legend of Sword and Fairy" and "The Heaven Sword and Dragon Saber" in Vietnam [3]. - This approach not only enhances cultural exchange but also strengthens the brand's international influence and market value [3]. Globalization Strategy - Overseas business is now a crucial part of Kaiying Network's strategic framework, evolving from a supplementary revenue source to a core component of its growth strategy [3]. - The company is adapting to global market demands and localizing operations to enhance its competitive edge in the international gaming landscape [3].