中国微短剧出海有多火？ 数据显示，2025年第一季度全球超2.7亿人次下载中国短剧APP，比去年同期增长了4倍。据不完全统 计，中国微短剧海外应用已突破300款，产品覆盖200多个国家和地区。据中国网络视听节目服务协会发 布的《中国网络视听发展研究报告（2025）》预估，中国微短剧出海市场潜力总规模有望达百亿美元量 级。英国《经济学人》发表文章称，中国微短剧的"国际影响力正在扩大"。 中国微短剧何以让海外受众"刷不停"？ 从体量上看，"短平快"是微短剧最鲜明的特点。明确的主题主线、较为完整的故事情节、性格鲜明的人 物形象，在单集时长为几十秒到15分钟左右的视频中迅速呈现。如此快节奏叙事、高浓度情绪，精准契 合了海外受众对碎片化视频的需求，让人直呼"上头"。 微短剧的未来，既需要"快"，以抢占先机，更需要"慢"，以沉淀价值。对于微短剧创作者来说，在拥抱 技术红利、行业风口的同时，还要保持文化自觉，坚持深耕故事，持续输出优质内容，才能全面应对跨 文化、跨市场的挑战，让海外受众"常刷""常新"，让中国微短剧"长优""长红"。 （作者单位：中央戏剧学院） (责编：袁勃、赵欣悦) 从题材上看，微短剧可谓掌握了通用的"流 ...

现场还同步举行了国际传播联盟签约仪式，中欧国际文化创新中心与来自全国的文化艺术机构、高等院 校及科研机构等6家单位共同签约，将致力于依托跨领域资源整合与模式创新，从"单点突破"到"生态共 建"，从"单向输出"到"双向赋能"，从"泛化传播"到"精准触达"，培育未来传播新动能。 在致公Talks 讲谈社活动暨欧美同学会鸿鹄海归圆桌会环节，来自国内外文化领域专家学者，围绕"从文 化产业出海到文化出海：探索出海'符号'新路径"话题展开讨论。其中，杭州欧美同学会副会长、钱塘 区欧美同学会会长、钱塘新区管委会副主任李俊聚焦文化符号提炼，探讨了破解国际认同壁垒的路径， 提出构建 "在地化" 传播链路的关键策略。 会上，与会嘉宾通过一个个现象级案例，深度解析文化出海的破局之道。 "Labubu等中国潮玩IP在海外市场的爆红，既体现了Z世代对文化符号的消费偏好，也折射出'情感共 鸣'超越'文化差异'的全球化新趋势。"中国传媒大学媒体融合与传播国家重点实验室博士魏明以Labubu 海外大爆为例，阐述了文化出海新思路。中国上海艺术节中心艺教中心代表吕琳则以"上海-爱丁堡"双 城合作为样本，阐释了艺术文化出海的双向赋能逻辑。 商报讯 ...

Core Viewpoint - The article highlights the integration of culture and technology at the 21st Cultural Expo in Shenzhen, showcasing innovative cultural products and experiences driven by technological advancements. Group 1: Cultural and Technological Integration - The event features ancient artifacts like the Sanxingdui bronze mask and AI restoration of historical artworks, demonstrating the revival of cultural heritage through technology [3][5]. - Technologies such as VR and naked-eye 3D are used to enhance the experience of cultural exhibits, making historical artifacts more accessible and engaging [6][12]. Group 2: Market Growth and Economic Impact - In 2024, the total revenue of cultural and related industries in China reached 14.1 trillion yuan, marking a 6.0% year-on-year growth [18]. - The Guangdong province's cultural enterprises generated 2.5 trillion yuan in revenue, maintaining the top position in the country for 22 consecutive years [18]. - The overall market size of China's trendy toys reached 55.83 billion yuan, reflecting the growing consumer interest in cultural products [12]. Group 3: International Expansion of Chinese Culture - In 2024, the actual sales revenue of Chinese self-developed games in overseas markets reached 18.557 billion USD, with a year-on-year growth of 13.39% [20]. - The overseas application of Chinese micro-short dramas has surpassed 300 versions, with a total download exceeding 470 million, indicating a strong global presence [20]. Group 4: Policy Support and Future Opportunities - Guangdong province has launched a new policy package aimed at promoting high-quality development in the cultural industry, creating new opportunities for growth [20][26]. - The upcoming robot fighting competition is expected to stimulate the burgeoning robot industry in the Bay Area, showcasing the potential for cross-industry collaboration [14][26].