Group 1: Retail and Commercial Changes - The Iron West Vientiane Mall in Shenyang has undergone significant changes, with nearly half of the stores on the B2 level closed or under renovation, indicating a rapid turnover of retail brands [1][21] - New stores include the Northeast's first "AIECHIRE Butter Theme Store" and "BLUEGLASS Yogurt," while several others have relocated or closed, reflecting a dynamic retail environment [8][12][19] - The mall's food brand turnover is described as "terrifyingly fast," suggesting a competitive and evolving market landscape [21] Group 2: Real Estate Developments - The Zhongtian Group has opened a temporary exhibition hall for its first project in Shenyang, "Zhongtian·Central Residence," just two months after acquiring land, showcasing efficient execution in the real estate sector [23][24] - The project is part of a broader strategy to establish a presence in Shenyang, with a focus on high-quality residential offerings [25] - Other notable projects include "Fangda·Zhenyue" and "Shenyang Metro·Chongshan Heyue," both emphasizing prime locations and integrated living environments [29][31] Group 3: Urban Development Initiatives - The "South Canal (Peace Section) Comprehensive Upgrade Project" aims to revitalize the urban core of Shenyang, focusing on cultural and ecological integration rather than traditional demolition [34][35] - The project will create a new urban landmark, enhancing the city's cultural and commercial vitality through innovative space utilization [37][41] - Future developments will include a mix of public spaces, commercial areas, and artistic installations, promoting a vibrant urban lifestyle [39][42] Group 4: Tourism and Seasonal Trends - Shenyang ranks second in the list of popular domestic ice and snow tourism destinations for the 2025-2026 season, indicating a growing interest in winter tourism [54] - The report highlights a diversification of popular destinations, with traditional locations like Harbin and Shenyang maintaining their appeal while new areas gain traction [55] - Ice sports and cultural tourism are identified as key trends driving consumer interest in winter travel [55]

Core Insights - Shenyang's real estate market is undergoing a quality transformation, with new projects emerging and redefining living standards in the city [2][10] - The opening of the temporary exhibition hall for Zhongtian·Yangzhu marks the entry of a strong local player, Zhongtian Group, into the Shenyang market [2][6] Company Overview - Zhongtian Group, a leading local real estate company in Liaoning, has been active in the region for 25 years, developing over 30 projects across six cities [8] - The company successfully acquired land in Shenyang at a floor price of 5,679 yuan per square meter, with a total price of 237 million yuan, indicating a strategic move to establish a presence in the city [6] Project Details - The project, Zhongtian·Yangzhu, is located in the mature Changqing area of Hunnan, which boasts a strong educational atmosphere and comprehensive amenities [9] - The land area for the project is 32,146.72 square meters, with a low plot ratio of between 1.0 and 1.3, positioning it as a rare low-density residential area in Shenyang [9] Market Impact - The introduction of Zhongtian Group is expected to enrich the real estate landscape in Shenyang, catering to local demands and enhancing the quality of housing available [10] - The project aims to redefine the standards for residential properties in the region, focusing on customer needs and high-quality living experiences [9][10]