Core Viewpoint - China Overseas Property is facing challenges in maintaining its reputation in Beijing due to ongoing homeowner rights protection actions related to perceived product quality issues and alleged false advertising [1][2][11]. Group 1: Market Position and Performance - China Overseas Property has been active in the Beijing real estate market, leading with a market share in 2024, achieving a sales amount of 439.04 billion yuan, ranking first among property companies in Beijing [1][11]. - The company has acquired several key land parcels in Beijing, including locations in Fengtai and Shijingshan, contributing to its strong market presence [11]. Group 2: Homeowner Rights Protection Actions - Homeowners from projects like Zhonghai Fuhua Li and Zhonghai Huanyu Future have collectively voiced their grievances, claiming false advertising and unmet promises regarding construction quality and materials [2][5]. - Specific complaints include the replacement of promised high-quality materials with inferior options, such as the use of "fluorocarbon paint" being substituted with "real stone paint" without proper contractual acknowledgment [5][7]. - Homeowners are advised to gather evidence and potentially pursue legal action if necessary, highlighting the importance of documentation in their claims [1][15]. Group 3: Competitive Market Dynamics - The intense competition in the real estate market has led to price reductions for China Overseas Property's projects, with prices dropping from approximately 86,000 yuan per square meter to around 80,000 yuan [12]. - The presence of new projects in nearby areas, offering lower prices, has increased competitive pressure on China Overseas Property, necessitating adjustments in pricing and product offerings [12][13]. - The company is also facing internal competition among its own projects, which may lead to further challenges in maintaining product quality and customer satisfaction [13].