华夏时报记者 王敬 北京摄影报道 "儿子和闺女都喜欢孙颖莎和王楚钦，趁着放假专门带他们来现场看WTT，"来自陕西的赵先生说，"为 了看混双决赛，票价确实高一些。"他们一家四口购买的是当日1388元的中档门票，观看比赛前在首钢 园吃了晚餐，并购买了一些零食和饮品，大概花了600多元。此外，他们排了一个多小时队，为两个孩 子购买了同款队服，作为这次观赛之旅的纪念。 这个国庆黄金周，WTT中国大满贯与中国网球公开赛在北京上演"同城双赛"，像赵先生这样"为爱发 电"的跨城观赛游客不在少数。 数据显示，WTT中国大满贯2025赛事直接收入近1.54亿元，累计售出门票超8.8万张，实现门票收入近 8800万元，同比增长54.3%，创WTT赛事销售纪录。 赛场内，选手挥拍扣杀点燃激情；赛场外，一张小小的票根正悄然打通文商旅体的消费链条。凭票可免 费坐巴士、享商圈折扣、跨赛事通用——这枚"经济密钥"串联起"赛事+商圈+文旅"新生态，将体育流量 实实在在转化为假日消费的强劲增量。"十一"前五天，石景山区文商旅体消费总额近3.2亿元，赛事经 济正成为拉动区域消费的重要引擎。 跟着比赛去旅行：体育赛事带动旅游消费升级 10月5日晚 ...

Core Insights - The WTT China Grand Slam event has significantly boosted local tourism and consumption, with ticket sales reaching a record high of nearly 154 million yuan and ticket revenue of approximately 88 million yuan, marking a year-on-year increase of 54.3% [3][4][14] - The event has created a new economic ecosystem that integrates sports, commerce, and tourism, with ticket holders enjoying various discounts and benefits across over 800 merchants in the Beijing-Tianjin-Hebei region [7][8][11] - The "ticket root economy" has effectively transformed sports event attendance into substantial consumer spending, with the total consumption in the Shijingshan District reaching nearly 320 million yuan during the first five days of the National Day holiday [3][11] Ticket Sales and Revenue - The WTT China Grand Slam achieved direct revenue of approximately 154 million yuan, with ticket sales exceeding 88,000, resulting in ticket revenue of nearly 88 million yuan, a 54.3% increase year-on-year [3][4][14] - The average daily foot traffic at the venue reached 124,000, nearly doubling from last year's average of 70,000 [4][9] Consumer Behavior and Spending - The event has attracted a diverse audience, with many attendees traveling from other cities, contributing to a significant increase in local consumption, including dining and shopping [5][6][11] - The WTT ticket holders benefited from various discounts at over 30 restaurants and multiple shopping centers, enhancing their overall experience and encouraging additional spending [8][11] Economic Impact - The combined ticket sales from the WTT and the China Open exceeded 170 million yuan, showcasing the strong economic impact of major sporting events on local economies [13][14] - The sports industry in China has seen a substantial increase, with the added value of the sports industry reaching 1.4915 trillion yuan, accounting for 1.15% of the GDP [14] Trends in Sports and Tourism - The trend of "traveling with sports events" reflects a shift in consumer behavior, where sports events are increasingly seen as opportunities for leisure and cultural experiences [15] - The integration of sports, tourism, and commerce is becoming a significant driver of economic growth, with government initiatives supporting the development of this model [13][15]

Core Insights - The 2025 China Open has achieved record ticket sales, surpassing 88 million yuan, marking a historical high for the event [1] - The event saw a significant attendance on September 27, with over 45,000 spectators, setting a new single-day attendance record at the National Tennis Center [1] - The men's singles final on October 1 attracted a 97% occupancy rate at the Diamond Court, with over 13,000 attendees [1] Financial Performance - Total consumption during the event reached 33.56 million yuan, an increase of 8.56 million yuan compared to last year's total of 25 million yuan [1] - Sales of licensed merchandise exceeded 10 million yuan, showing a notable increase from 7 million yuan in the previous year [1]