Company Overview - Qu Mei Home was established on April 10, 1993, and listed on the Shanghai Stock Exchange on April 22, 2015, with its registered and office address in Beijing. The company is a well-known domestic home furnishing enterprise focusing on mid-to-high-end residential furniture and supporting home products, possessing a full industry chain advantage [1] Financial Performance - In Q3 2025, Qu Mei Home reported revenue of 2.555 billion yuan, ranking 9th among 17 companies in the industry. The industry leader, Gujia Home, reported 15.012 billion yuan, while the second, Henglin Shares, reported 8.488 billion yuan. The industry average revenue was 3.852 billion yuan, with a median of 2.555 billion yuan [2] - The main business revenue composition includes home products revenue of 1.706 billion yuan (98.55%), service revenue of 19.7623 million yuan (1.14%), rental income of 5.0577 million yuan (0.29%), and material income of 338,200 yuan (0.02%) [2] - The net profit for the same period was -65.4681 million yuan, ranking 16th out of 17 in the industry. The industry leader, Gujia Home, reported a net profit of 1.602 billion yuan, while the second, Zhejiang Yongqiang, reported 684 million yuan. The industry average net profit was 278 million yuan, with a median of 154 million yuan [2] Financial Ratios - As of Q3 2025, Qu Mei Home's debt-to-asset ratio was 65.68%, slightly up from 65.55% in the same period last year, which is higher than the industry average of 45.64% [3] - The gross profit margin for Q3 2025 was 36.32%, an increase from 33.31% in the same period last year, and above the industry average of 31.44% [3] Management Compensation - The chairman and general manager, Zhao Ruihai, has a salary of 824,000 yuan for 2024, which is unchanged from 2023 [4] Shareholder Information - As of September 30, 2025, the number of A-share shareholders increased by 3.09% to 26,600, while the average number of circulating A-shares held per household decreased by 3.00% to 25,800 [5] - Guotai Junan Securities adjusted Qu Mei Home's earnings expectations, maintaining an "accumulate" rating, with projected EPS for 2025-2027 at 0.16/0.25/0.30 yuan, and lowered the target price to 4.99 yuan. Key business highlights include a significant reduction in losses for 2024, stabilization and recovery of overseas orders, enhanced product competitiveness through new media marketing, and optimization of cash reserves and debt levels [5]

Core Viewpoint - Qu Mei Home's stock price has shown a significant increase of 45.59% year-to-date, despite recent fluctuations in the short term [2] Group 1: Stock Performance - On October 21, Qu Mei Home's stock rose by 2.06%, reaching a price of 3.96 yuan per share, with a trading volume of 22.99 million yuan and a turnover rate of 0.86% [1] - Year-to-date, Qu Mei Home's stock has increased by 45.59%, with a 3.13% rise over the last five trading days, a 3.65% decline over the last 20 days, and a 13.73% drop over the last 60 days [2] Group 2: Financial Performance - For the first half of 2025, Qu Mei Home reported a revenue of 1.731 billion yuan, a year-on-year decrease of 3.97%, while the net profit attributable to shareholders was -46.86 million yuan, reflecting a year-on-year increase of 62.39% [2] - Since its A-share listing, Qu Mei Home has distributed a total of 124 million yuan in dividends, with 13.78 million yuan distributed over the past three years [3] Group 3: Shareholder Information - As of June 30, 2025, Qu Mei Home had 25,800 shareholders, an increase of 0.16% from the previous period, with an average of 26,565 circulating shares per shareholder, a decrease of 0.16% [2] - The top ten circulating shareholders of Qu Mei Home saw a change, with Jin Yuan Shun An Yuan Qi Flexible Allocation Mixed Fund (004685) exiting the list [3]

Company Overview - Company is primarily engaged in the research, design, production, and sales of mid-to-high-end residential furniture and home products, providing comprehensive solutions for consumers [4][5] - The company emphasizes design aesthetics, functionality, comfort, health, and environmental protection as its core competitive advantages [5][14] - The company has a unique independent store model that integrates its entire product line, full-house design services, and new retail models [5] Industry Context - The furniture industry in China is characterized by a low concentration of market share, with significant potential for product innovation, channel transformation, and brand upgrades to capture more market share [2][16] - The overall sales of home products are influenced by the economic climate, real estate development, and disposable income of residents, with seasonal sales patterns affected by traditional customs and consumption habits [3][16] Financial Performance - In 2024, the company achieved operating revenue of 3.552 billion yuan, a decrease of 11.81% compared to the previous year, while the net profit attributable to shareholders was -162.775 million yuan, an increase of 46.49% year-on-year [18] Production and Sales Model - The company employs a combination of order-based and batch production models, with production bases located in Beijing and Henan [8] - The company utilizes a self-developed ERP information system for production management, enabling flexible production and automation in various production stages [8][11] - The sales model includes a primary focus on distribution channels, supplemented by direct sales and online channels, enhancing consumer interaction through new retail strategies [12][16] Strategic Acquisitions - The company completed a takeover of Norwegian listed company Ekornes ASA in August 2018, acquiring 90.5% of its shares, and further increased its stake to 100% in July 2021 [5][6] Market Position - The company ranks among the top domestic furniture brands, with a revenue of 3.552 billion yuan in 2024, reflecting its strong market presence [16]