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免签政策激活入境游:元旦假期外国游客深度体验中国多元魅力
Sou Hu Cai Jing· 2026-01-06 00:55
2026年元旦假期,中国入境游市场迎来"开门红"。国家移民管理局数据显示,假期期间适用免签政策入境的外国人达29.2万人次,较去年同期增 长35.8%。这一数据背后,是政策红利释放、产品创新升级与消费场景拓展的共同作用。从哈尔滨的冰雪狂欢到海南的海滨度假,从苏州的古镇 漫游到成都的美食寻味,外国游客正以更灵活的方式、更深入的体验,重新认识中国。 免签政策的持续优化是入境游爆发的核心驱动力。2025年,中国将240小时过境免签政策扩大至60个口岸、24个省份,覆盖范围从一线城市延伸至 哈尔滨、昆明等区域枢纽;同时,对法国、德国等12国单方面免签政策延长至2025年底,并新增马来西亚、泰国等东南亚国家为免签对象。这些 政策形成"过境免签+单方面免签+区域性便利"的组合效应,直接降低了入境门槛。 古镇漫游成为外国游客了解中国文化的窗口。在苏州平江路,游客可乘游船听评弹、体验非遗剪纸;在成都川菜博物馆,马来西亚游客通过亲手 制作豆瓣酱、学习宫保鸡丁炒制,感受"舌尖上的非遗"。这种"可参与、可互动"的模式,让文化体验从"观看"升级为"创造"。波兰游客在苏州水 乡感叹:"茶馆里的评弹与自然美景,构成了独特的东方美学。" ...
秋假引爆错峰游热潮!文旅市场淡季不淡
Cai Jing Wang· 2025-11-14 09:05
Group 1 - The introduction of autumn breaks in various regions has led to a surge in travel demand, with popular destinations experiencing high visitor numbers and sold-out tickets [1][2] - The implementation of autumn breaks is a result of national policies aimed at expanding service consumption, with specific measures announced by the Ministry of Commerce and other departments [2][3] - Data from travel platforms indicates a significant increase in ticket bookings during the autumn break period, with Sichuan province seeing a 3.4 times year-on-year increase in ticket reservations [2][3] Group 2 - Travel agencies are responding to the new autumn break by launching various travel products, including educational tours and autumn-themed trips, to cater to family travel needs [3] - Specific initiatives include free admission for students at certain attractions and bundled offers that combine tickets with hotel stays, aimed at enhancing the travel experience for families [3] - The autumn break policy not only optimizes holiday schedules but also reshapes the structure of cultural and tourism consumption, alleviating pressure during traditional peak travel seasons [3]