Core Insights - The article highlights three major trends observed during the recent holiday period: the rise of local food culture, diversification of travel options, and increased reliance on technology for navigation and safety [1][2]. Group 1: Food Consumption Trends - Over 4 billion users contributed to the "street voting" phenomenon, leading to a 150% year-on-year increase in local dining orders during the National Day holiday, with "smoky little shops" experiencing a 300% growth in traffic [2]. - Chengdu topped the "Top 10 Cities for Food Attraction" list, outperforming Chongqing, while the latter maintained its reputation as the "hot pot capital" with seven hot pot restaurants featured in the rankings [1][2]. Group 2: Travel and Tourism Insights - Traditional tourist cities like Beijing, Chengdu, and Chongqing remained dominant in the "Top 10 Cities for Scenic Attraction," showcasing their enduring appeal to travelers [2]. - The trend of "reverse tourism" emerged, with younger travelers exploring less popular destinations such as county towns and small cities, indicating a shift in travel preferences [3]. Group 3: Family and Nightlife Activities - Family-oriented travel gained popularity, with Shanghai Disneyland and Chengdu Panda Base being the top choices for family outings and animal experiences, respectively [3]. - Cities like Nanchang, Nanning, and Changsha were identified as the top three cities for nightlife activity, with significant traffic around popular night spots indicating a vibrant evening economy [3].

智通财经记者 | 薛冰冰 "感觉哪哪儿都有一亿人"、"第一天出去旅游的人已经老实"、"浙江游客开车10小时到景德镇吃鸡排"……一个接一个的热搜词条弹窗，轮番印证今年国庆中 秋"超级黄金周"的火爆开局。而难得一遇的8天连休长假，也让文旅市场迸发出前所未有的热度与活力。 节前，国务院新闻办公室举行的新闻发布会上，中国民航局总飞行师熊杰介绍称，中秋、国庆假期期间多种客流相互叠加，预计民航将迎来暑运后的又一次 客流高峰。预测显示，今年中秋国庆假期全民航市场的旅客运输量将达到1920万人次，同比去年同期增长3.6%，创历史同期的最高水平。 铁路方面，智通财经从国铁集团获悉，铁路国庆中秋假期运输从9月29日启动至10月10日结束，为期12天，全国铁路预计发送旅客2.19亿人次，10月1日将迎 来客流最高峰，日均计划开行旅客列车约1.3万列。 数亿人次出行需求集中释放，更为各大目的地、景区带去"泼天流量"。智通财经从携程、同程、去哪儿多个OTA平台获悉，假期首日，北京、上海、成都、 广州、重庆、杭州、西安、南京、深圳和武汉等地成为国内热门目的地；出境游热情也同步高涨，多个目的地首日订单同比上扬。 与此同时，假期首日知名博物 ...

提起顺德，脱口而出的是"世界美食之都"。 前不久，网上还在为预制菜吵架或围观，我们得空去了一趟顺德。 为给大家推荐国庆反向游，做实地踩点。 我们去的地方，是顺德一个叫均安的小镇。 姑且，先不聊吃的。 让心静一静，吹吹江风，看看日落，江边策马、荡秋千，环岛骑行，再到农家庄子里吃一顿刚刚捞上来的河鲜。 日子过慢了几拍之后，才后知后觉。 均安人不愿意离开老家，即便离开了也要回来的执念。 原来是都把生活，过成了神仙般的模样。 均安，可以说是顺德最文艺的小镇， 也被人们评为"顺德最美后花园"。 均安碧桂园高尔夫球场 2年前春天，我们在东海绿岛迎风环岛骑行。 没能走完那13.14公里的绿道，在一位老爷爷的"爱晚亭"里，被满院子盛开的100多种三角梅，狠狠震撼到。 也因此，对这里念念不忘。 山水均安的画卷，我们当然只掀了"归田园居"的那浅浅一页。 时隔2年，再次来到这里。 对"最美小镇"的所有感受、体验和赞美，都要更加多面且深入。 这里没有海，在陆地的尽头远眺，看到了山海的气魄； 这里不是热带雨林，骑马穿过茂密的森林，清晨遇见朦胧晨雾，傍晚则是最美日落红澄澄地洒满西江。 船只行于江上，如天地侠客，飞越丛林后，见江湖辽阔无垠 ...

Core Insights - The "May Day" holiday in China saw a significant increase in domestic and international travel demand, with 314 million domestic trips taken, representing a 6.4% year-on-year growth, and total domestic spending reaching 180.27 billion yuan, up 8.0% [1][13] - The number of inbound and outbound travelers during the holiday reached 10.89 million, with a daily average of 2.18 million, marking a 28.7% increase compared to the previous year [1][4] - China's position as a key player in the international tourism market is reinforced by the relaxation of visa policies and the expansion of international flight connectivity [1][4] Domestic Travel Trends - Major cities like Beijing and Guangzhou experienced a surge in inbound tourism, with Beijing receiving 104,000 visitors, a 42.4% increase, and Guangzhou's airport managing over 230,000 travelers, up approximately 22% [2] - The restaurant and cultural tourism sectors also thrived, with key monitored dining enterprises reporting an 8.7% increase in sales during the holiday [1] International Travel Dynamics - The number of foreign visitors entering China reached 1.115 million, a 43.1% increase year-on-year, with 380,000 benefiting from visa-free policies, up 72.7% [4] - China's new tax refund policies and expanded duty-free shopping options are designed to enhance the shopping experience for international visitors, thereby boosting retail and overall economic growth [5][4] Cultural and Experiential Tourism - The trend of cultural experiences and diverse activities is becoming a core attraction for foreign tourists, with significant increases in orders for local food experiences and immersive cultural activities [9][20] - The "May Day" holiday saw a 130% year-on-year increase in inbound travel orders, with cities like Shanghai and Shenzhen leading the way [9] Changes in Consumer Preferences - There is a notable shift towards "reverse travel" and rural tourism, with lower-tier cities and rural areas seeing a 25% increase in tourism consumption compared to higher-tier cities [15][16] - The demand for self-driving tours and short-distance travel is rising, with popular routes including both major cities and lesser-known destinations [17] Integration of Culture and Tourism - The integration of cultural events and tourism is driving demand, with activities like music festivals and local cultural performances becoming popular among younger travelers [18][20] - Government initiatives to promote cultural heritage through free admission to historical sites for educational activities are attracting more visitors [21] Service Enhancements - Various regions have improved their tourist services, such as opening government canteens to visitors and enhancing local experiences to ensure tourists leave satisfied [23] - The overall tourism market is characterized by a diverse range of products and services, reflecting a trend towards personalized and high-quality offerings [23]

齐鲁晚报.齐鲁壹点樊伟宏通讯员董明月 "五一"假期，淄川区文旅市场迎来火爆景象，一场精心筹备的文旅融合促消费活动盛大开启，将传统文化与现代娱乐完美融 合，吸引省内外游客前来游玩打卡，为区域经济发展注入强劲动力。 踏入聊斋城景区，千年蒲韵与现代狂欢在此交织碰撞。 "作为资深聊斋文化爱好者，这个'五一'假期，终于有机会来到蒲松龄先生的家乡，到聊斋城景区好好游玩体验一番！"来自河 北的张先生说道。白天游客能够参与《罗刹海市》大婚巡游、民俗绝技、逗萌宠乐园，夜晚则推出笑享刘老根喜剧、裸眼3D 电音夜等活动。"今年'五一'假期聊斋景区白天主要以大型演艺主题巡游为主，设有6个固定点位的演出，包括通天绳、川剧变 脸、顶坛力士、古彩戏法仙人摘豆、罗圈献彩等传统民俗表演，以及古筝演奏等音乐表演。巡游以说书人的形式引出一个个 引人入胜的聊斋故事，重现《聊斋志异》中光怪陆离的世界。"聊斋城景区负责人柳佳说道。 此外，为传承非遗技艺，弘扬传统文化，5月1日至3日，淄川区还在聊斋城景区举办了"般阳古韵非遗焕新"2025年非遗进景区 展示展销活动，共邀请铁壶制作技艺、木板画制作技艺等10个特色非遗项目参加，6名非遗传承人参与现场互动。 ...

Group 1: Overall Market Trends - The recent "May Day" holiday saw a significant increase in tourism, with the cultural and tourism market reaching a three-year high [1][3] - Online travel platforms reported a 30% increase in travel orders compared to the same period in 2023, with inbound travel orders soaring by 130% [1][2] - The trend of extending holidays or "taking 4 days off and resting for 11" has become more pronounced, leading to longer travel periods [1][6] Group 2: Travel Preferences and Destinations - The "拼假游" (拼假 travel) trend has led to a 30% increase in travelers utilizing annual leave combined with public holidays, with hotel bookings spanning 1,837 cities globally [2][4] - Long-distance travel destinations such as Qinghai, Xinjiang, and Ningxia saw ticket sales increase by 100-200% year-on-year [2][4] - The popularity of "反向游" (reverse travel) has emerged, with hotel bookings in 1,230 counties increasing by 30%, primarily driven by residents from first and new first-tier cities [4][5] Group 3: Culinary Tourism and Cultural Events - "Taste travel" has gained traction, with many tourists exploring local cuisines, leading to a surge in restaurant traffic in smaller cities [3][6] - Over 23 music festivals took place nationwide during the holiday, contributing to a 40% increase in ticket bookings for scenic spots [3][6] - The combination of cultural events and tourism has proven to be a significant driver of consumer spending during the holiday [3][6] Group 4: Consumer Behavior and Experience - There is a growing demand for diverse and engaging travel experiences, with preferences shifting towards unique activities such as island vacations and cultural immersion [6][7] - The data indicates a transition in tourism consumption from "scale expansion" to "quality upgrade," highlighting a strong market demand for differentiated experiences [6][7] - The travel enthusiasm from the "May Day" holiday is expected to extend into the following weekend, as more travelers opt for post-holiday trips [7]

Core Insights - The "May Day" holiday saw a vibrant revival in the cultural and tourism market across China, with emerging trends focusing on immersive experiences, AI integration, and therapeutic activities [1][10] Group 1: Immersive Experiences - Various cultural markets showcased unique experiences, such as street markets in Dalian with 66 diverse stalls and over 50 engaging activities, enhancing the atmosphere for visitors [2] - The South Yue King Museum in Guangzhou transformed static exhibitions into dynamic cultural experiences through activities like Hanfu cosplay and creative markets, providing a strong sense of immersion [2] - The Hengdian Film City in Zhejiang allowed visitors to engage directly with actors, shifting the experience from passive viewing to active participation, significantly increasing engagement and enjoyment [3] Group 2: AI Integration - Technological innovations were prominent, with robots enhancing visitor experiences, such as a robot ski show in Guangzhou featuring AI dogs performing lion dances and skiing [4][5] - The introduction of robots in scenic areas, like the welcoming robots in Wenzhou's Yandang Mountain, showcased the blend of technology and nature, enhancing the overall tourist experience [7] Group 3: Therapeutic and Reverse Tourism - The trend of "reverse tourism" gained traction, with individuals opting for local nature experiences to avoid crowded tourist spots, reflecting a desire for relaxation and connection with nature [8][9] - Activities like pottery making in Longquan and leisurely coffee by the lake provided therapeutic benefits, catering to the growing demand for emotional value in tourism [9][10] - Music festivals and outdoor events in Guangdong and Zhejiang attracted younger crowds seeking emotional engagement and social relaxation, indicating a shift towards experiential consumption in the tourism sector [10]

Group 1 - The tourism trend in Sichuan is experiencing a surge, with a notable increase in self-driving travel and interest in lesser-known destinations during the "May Day" holiday [5][6] - Statistics from the Sichuan Provincial Culture and Tourism Industry Leadership Group Office indicate that during the first three days of the holiday, 905 A-level scenic spots received a total of 19.09 million visitors, with ticket revenue reaching 211.54 million yuan, marking a year-on-year increase of 19.95% and 19.09% respectively [5] - The popularity of unique travel experiences is highlighted by various interactive activities across different tourist destinations, such as cultural festivals and traditional performances, which cater to diverse age groups [6] Group 2 - The reopening of scenic routes like the Li County to Xiao Jin road in Aba Prefecture has attracted self-driving enthusiasts, offering breathtaking views of natural landscapes [5] - Events such as the "Moonlight Poetry and Wine" theme activity at the Li Bai Memorial Park have drawn significant crowds, showcasing local culture through interactive games and performances [5] - The increase in travel destinations is evident, with data showing that on the first day of the holiday, travelers covered 1,229 counties nationwide, with a booking increase of 20% year-on-year [5]