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晶采观察|读懂“假日经济”里的消费新趋势
Yang Guang Wang· 2025-10-12 00:57
0:00 / 2:07 成熟与高质量发展的有力证明,也体现出假日经济的结构性变化,更预示着中国经济定将释放出更广阔 深厚的发展势能。 编审:伍刚 统筹:王薇 赵净 刘娜 记者:王晶 拍摄:沈杰辉 剪辑:徐乐佳(实习) 设计:李自然 从内需潜力的释放路径看,消费"向新"力十足。不少首发门店成为这个假期的热门打卡地,也有很 多人选择和AI一起过节。当然,当前消费市场不仅在场景上求新,更在政策托底下持续释放潜力。节 前,今年第四批消费品以旧换新资金690亿元已下达,个人消费贷款贴息政策也正在各地加速落地。在 此背景下,消费"向新"打破地域、品类边界,既努力挖掘城市消费升级潜力,也进一步激活县域、乡村 消费的增量空间。同时,新场景更带来了"非刚需但愿意付费"的新消费需求,如深圳龙岗机器人主题街 区的互动体验、北京亦庄机器人主题餐厅与4S店的智能服务等,正通过丰富消费场景、激活市场潜 力,持续扩容内需"蓄水池",并为中国经济转型升级关键期筑牢"压舱石"。 不知道大家有没有注意到,今年黄金周期间,北京"中网"与世界乒联中国大满贯"同城双赛",清晰 展现出消费需求的变迁:文、商、旅、体四大要素正深度融合、相互赋能。这些既是 ...
国庆中秋,各地文旅消费花样“上新”
Guo Ji Jin Rong Bao· 2025-10-09 12:26
国庆中秋"双节"叠加的8天长假正式收官。多家在线旅游平台数据显示,今年国庆中秋长假,长线游与周边游同步增长,深度体验成新趋势。线下各领 域消费市场一片火热,地方文旅再迎增长。 上海多元节庆引领假日消费 今年国庆长假,上海以文旅商体展深度联动为核心,打造一系列高能级节庆活动,为假日消费搭建起丰富多元的新场景。 其间,2025"爱购上海 乐享双节"系列活动,推出"美食三味""惠购三品""夜赏三秀"3大主题,并与上海旅游节、上海国际光影节深度联动。 据上海旅游大数据监测,国庆中秋假期,上海共接待游客2548.50万人次,同比增长19.74%;上海宾馆旅馆平均客房出租率达63.70%,同比提升3.9个百 分点。 200余项文旅商体展深度融合的活动、"线上引流+线下沉浸"的供需闭环,让市民游客在上海"一站式"享受美好丰富的假日时光,也为上海文旅市场注入 新的消费活力。 五角场商圈举办"嗨啤一夏"德国啤酒节活动,开设奥地利之夜、德国专场,吸引130余家商户参与。崇明区举办"蟹"逅东滩清水蟹嘉年华活动,吸引近 5000名游客品味崇明好蟹。费大厨辣椒炒肉多家门店在中午和下午的用餐高峰期,等位桌数超过300桌。国庆当天全国门店 ...
全世界都知道中国人放假了,马尔代夫有酒店超50%是中国客人
Di Yi Cai Jing· 2025-10-08 09:53
Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw a significant increase in long-distance travel and deep experiences, with domestic long-distance travel orders rising by 3 percentage points compared to last year [1] - The average spending per traveler increased by 14.6% year-on-year, with the post-95 generation leading in booking numbers [1] - Family travel accounted for nearly 52.4% of the market, indicating a strong demand for family-oriented trips [1][2] Travel Trends - The peak travel period extended from September 30 to October 5, with nearly 15% of users starting their trips before the holiday [2] - The trend of "off-peak travel" gained popularity, with a notable increase in demand for guided car rentals, particularly in Beijing and scenic areas like Sichuan [2] - Experience-based travel activities, such as island cycling and cultural experiences, are replacing traditional sightseeing [2] Demographics - The post-95 generation accounted for nearly 25% of bookings, while the post-05 generation saw a 61% year-on-year increase in booking numbers [3] Event-Driven Travel - Events such as music festivals and sports competitions significantly boosted local tourism, with some events leading to hotel booking increases of 2.6 times [4] - The integration of events with tourism, such as discounts for event ticket holders at local attractions, has enhanced visitor engagement [4] Accommodation Market - The domestic accommodation market experienced a 65% year-on-year increase in bookings, with multi-city bookings rising by over 20% [6] - Non-first-tier cities saw a 90% increase in high-quality hotel bookings, indicating a shift in travel patterns [6] International Travel - Popular international destinations included Japan, Maldives, and Southeast Asian countries, with a notable increase in Chinese tourists [8] - The Maldives reported that over 50% of its guests during the holiday were from China, highlighting the growing trend of Chinese tourists abroad [9] - The overall travel experience is shifting towards immersive experiences rather than just reaching destinations, reflecting a maturation of the Chinese tourism market [9]
同程旅行:平潭县、霍尔果斯市、克什克腾旗成假期区县目的地热门Top3
Xin Lang Ke Ji· 2025-10-08 03:40
"奔县游"和反向旅游的兴起,也提升了非一线城市高品质酒店的预订热度。同程旅行数据显示,国庆中 秋假期,国内非一线城市的高品质酒店预订热度同比增长超过90%,高于国内整体高品质酒店的预订热 度。高品质酒店预订热度最高的5个国内非一线城市为:杭州市、成都市、重庆市、西安市、长沙市。 新浪科技讯 10月8日上午消息,同程旅行数据显示,今年国庆中秋假期,国内酒店整体预订热度同比增 长超过65%,连住2天及以上的国内酒店预订热度同比增长超过52%。8天长假,叠加拼假出行策略,为 用户开展高频次的本地周边游,以及横跨多省的长线旅游提供了充裕的时间。假期中,同时预订2个及 以上城市的用户占比,同比增长超过20%。 责任编辑:郝欣煜 此外,超过30个区县目的地酒店预订热度同比增长超过100%,其中假期酒店预订热度增速最高的五个 区县目的地分别为:福州市平潭县、伊犁哈萨克自治州霍尔果斯市、赤峰市克什克腾旗、汉中市留坝 县、温州市洞头区。在中秋阖家团圆氛围的烘托下,同程旅行平台上,2居室以上的民宿预订热度同比 增长140%。 ...
把握风口 共创未来——台湾青年大陆创业记
Xin Hua She· 2025-07-12 01:10
Core Insights - The article highlights the entrepreneurial spirit of Taiwanese youth in mainland China, showcasing their successful ventures and the opportunities available in the vast market [1][3][6] Group 1: Entrepreneurial Success Stories - Taiwanese youth, such as Liu Ren, have successfully established businesses like the "Ban Dao" coffee shop in Anhui, attracting over 2,000 customers on peak days and gaining millions of likes on social media [1] - The coffee shop's success is attributed to the emerging "day coffee and night bar" consumption trend and strategic location near popular tourist routes [1] - Other entrepreneurial plans include the opening of a nearby restaurant and the development of a homestay [2] Group 2: Market Opportunities - The mainland market is characterized by its vastness, development potential, and complete industrial chain, providing numerous opportunities for young entrepreneurs from both sides of the Taiwan Strait [3] - The establishment of various exchange bases and programs, such as the "Taiwan Youth Thousand-Person Summer Camp," has created a supportive environment for Taiwanese youth to pursue their dreams [7] Group 3: Challenges and Support - Despite the opportunities, young entrepreneurs face challenges such as financing difficulties and lack of experience, highlighting the need for increased support and assistance [6] - The article emphasizes the importance of legal services in facilitating cross-strait digital cooperation, as expressed by Taiwanese lawyer Lin Minrui, who sees significant potential in this area [6] Group 4: Positive Feedback Loop - Analysis of data from 2023 to 2024 indicates that interactions between Taiwanese and mainland youth have created a positive feedback loop, reflecting resilience and potential in cross-strait relations [9] - Entrepreneurs like Chen Junhao aim to share positive narratives and encourage others to embrace opportunities in the mainland, emphasizing that success can be achieved in various fields [9]
“奔县游”火起来之后
Ren Min Ri Bao· 2025-05-06 21:47
Core Insights - The "May Day" holiday saw a surge in tourism in Hubei's counties known for their unique attractions, with Xian Shan Gong Shui Tourist Area in Xuan'en County receiving 239,700 visitors from May 1 to 2, marking a 76.64% year-on-year increase [1] - Xuan'en County has transformed from a poverty-stricken area to a popular tourist destination, with local residents expressing pride in their achievements and a desire to leave a positive impression on visitors [1] - The increase in visitors has put pressure on local accommodations, prompting the use of alternative spaces for lodging and the provision of free refreshments to tourists [1] Tourism Development Strategies - The rise in "Ben County Tourism" has tested the local cultural and tourism departments' capacity to accommodate visitors, highlighting the need for both tourists and local authorities to prepare adequately for a good travel experience [2] - Xuan'en County is addressing its tourism shortcomings by encouraging the development of homestays and has planned the construction of four larger hotels to provide 700 guest rooms [2] - Hubei has launched two new tourism routes, "Shen Wu Gorge" and "Chi Huang Hong," connecting various historical and cultural sites, aiming to create a comprehensive tourism brand that integrates scenic spots, routes, and urban areas for a coordinated development approach [2]
“五一”文旅火爆带动消费热潮
Bei Jing Wan Bao· 2025-05-06 10:11
Core Insights - The domestic cultural tourism market experienced a significant surge during the "May Day" holiday, with order data indicating the highest level of activity in nearly three years, particularly in inbound tourism, showcasing a shift from "scale expansion" to "quality upgrade" in holiday travel [1][3][5] Group 1: Domestic Tourism Trends - Major tourist destinations across the country faced crowding, with many scenic spots implementing visitor limits and traffic controls, reflecting the high demand during the holiday [3] - Data from Meituan Travel indicated a 30% increase in cultural tourism orders compared to the same period in 2023, with popular cities like Beijing, Shanghai, and Guangzhou leading in tourist numbers [3][4] - The trend of "county tourism" continued to gain traction, with small yet attractive destinations seeing a rise in popularity, achieving over 90% occupancy rates in hotels, a year-on-year increase of more than 15 percentage points [4] Group 2: Inbound Tourism Dynamics - The inbound tourism market showed a robust recovery, with a 130% year-on-year increase in orders during the holiday, driven by cultural experiences and diverse activities appealing to foreign tourists [7] - Cities such as Shanghai, Shenzhen, and Guangzhou emerged as popular destinations for inbound travelers, with order growth rates of 138%, 188%, and 60% respectively [7][8] - The optimization of visa policies and tax refunds for foreign visitors has stimulated both tourism and shopping, leading to a surge in interest in Chinese products and experiences [7] Group 3: Consumer Behavior and Spending - The holiday period saw a notable increase in spending on high-quality travel experiences, with a significant rise in bookings for high-star hotels compared to lower-star options [5][6] - Events such as concerts and music festivals played a crucial role in driving tourism, with hotel bookings in cities hosting these events increasing dramatically, exemplified by a 3.4 times rise in hotel reservations in Haikou during a concert [5][6] - The overall retail and dining sector also thrived, with key retail and restaurant sales increasing by 6.3% during the holiday, indicating a strong consumer appetite [9]
“五一”假期前3天,四川景区迎客超1908万人次 自驾青睐“奔县游” 小众地成火热地
Si Chuan Ri Bao· 2025-05-04 01:33
Group 1 - The tourism trend in Sichuan is experiencing a surge, with a notable increase in self-driving travel and interest in lesser-known destinations during the "May Day" holiday [5][6] - Statistics from the Sichuan Provincial Culture and Tourism Industry Leadership Group Office indicate that during the first three days of the holiday, 905 A-level scenic spots received a total of 19.09 million visitors, with ticket revenue reaching 211.54 million yuan, marking a year-on-year increase of 19.95% and 19.09% respectively [5] - The popularity of unique travel experiences is highlighted by various interactive activities across different tourist destinations, such as cultural festivals and traditional performances, which cater to diverse age groups [6] Group 2 - The reopening of scenic routes like the Li County to Xiao Jin road in Aba Prefecture has attracted self-driving enthusiasts, offering breathtaking views of natural landscapes [5] - Events such as the "Moonlight Poetry and Wine" theme activity at the Li Bai Memorial Park have drawn significant crowds, showcasing local culture through interactive games and performances [5] - The increase in travel destinations is evident, with data showing that on the first day of the holiday, travelers covered 1,229 counties nationwide, with a booking increase of 20% year-on-year [5]