Core Viewpoint - The "2026 Inner Mongolia New Year Goods Expo and Intangible Cultural Heritage New Year Festival" aims to promote cultural heritage and boost consumer confidence during the Spring Festival, creating a vibrant atmosphere for traditional and modern cultural exchange [1][2] Group 1: Event Overview - The event features over 700 booths showcasing traditional New Year goods such as grains, honey, and nuts, alongside more than 100 unique intangible cultural heritage products [1] - The festival is designed as a "New Year museum," allowing visitors to engage with cultural stories behind each heritage item while shopping for festive goods [1] Group 2: Activities and Engagement - The event includes interactive activities such as brand live streaming, games like "Horse Year Ring Toss," and "Blind Box Surprise," enhancing the festive experience for attendees [1] - A quality supervision service desk is set up to ensure consumer confidence in purchasing New Year goods [1] Group 3: Duration and Invitation - The New Year Festival will run until February 11, inviting citizens and tourists to participate in this cultural celebration [2]

Group 1 - The "2026 Inner Mongolia New Year Goods Expo and Intangible Cultural Heritage New Year Festival" opened on January 30, aiming to promote cultural heritage, boost consumption, and enhance brand promotion [3] - The event features over 700 international and domestic standard exhibition booths, showcasing thousands of traditional New Year products, including various intangible cultural heritage items [8] - Activities during the festival include brand live streaming, interactive games, and a quality supervision service desk to ensure product quality, with the event running until February 11 [10] Group 2 - The festival aims to stimulate market vitality and consumer confidence, contributing to the industrialization and marketization of intangible cultural heritage [3] - A wide range of products is available, including traditional Mongolian art and crafts, providing a one-stop shopping experience for citizens and tourists [8] - The event emphasizes the importance of traditional culture in enhancing the festive atmosphere during the Spring Festival [10]

Core Viewpoint - The Urat Copper and Silverware Intangible Cultural Heritage Workshop has been successfully included in the second batch of "Typical Cases of Intangible Cultural Heritage Workshops" announced by the Ministry of Culture and Tourism, highlighting the efforts in preserving and innovating traditional crafts in Bayannur City [1] Group 1: Non-Heritage Protection and Innovation - Bayannur City has actively explored innovative models for the protection and inheritance of intangible cultural heritage through initiatives like "Intangible Heritage + Cultural Tourism" and "Intangible Heritage + Industry" [1] - The Urat Copper and Silverware Workshop, established in 2019 by Inner Mongolia Jiuqu Baijiang Cultural Development Co., Ltd., relies on the national-level intangible cultural heritage project of Urat Copper and Silverware making techniques [1] Group 2: Economic and Social Impact - The workshop employs a "production + training" and "creation + research practice" model, which has shown significant results in areas such as intangible heritage protection, employment increase, rural revitalization, cultural tourism integration, and strengthening the sense of community among the Chinese nation [1] - Bayannur City aims to integrate intangible heritage protection into rural revitalization and cultural tourism strategies, using traditional crafts as a powerful tool for telling Chinese stories, promoting national unity, and advancing common prosperity [1]