近年来，扬州市紧紧围绕高质量发展主题，深入实施质量标准化战略，坚持以高标准引领产业升级、服 务提质和区域协同，将质量标准的制定与实施作为经济社会发展的重要抓手，逐步构建起覆盖传统技 艺、现代服务、区域合作等多维度的质量标准体系，为"好地方"建设注入强劲动力，在多领域取得了显 著成效。 传统工艺质量标准化，非遗产业发展更有力 通过严格实施《水上旅游服务规范》《船娘摇橹服务规范》等一系列质量标准，瘦西湖风景区在导游讲 解的专业性、游船服务的舒适度、安全应急的响应速度、智慧导览的便捷性等方面的质量均实现大幅跃 升。数据显示，景区游客满意度持续保持在97%以上，旅游收入也随之显著增长。标准化管理不仅提升 了景区的整体服务质量，更成功塑造出"瘦西湖船娘"等极具影响力的优质服务品牌，使瘦西湖成为全国 文旅行业当之无愧的质量标杆。 区域协作质量标准化，文旅融合协同更高效 在推动区域协同发展的进程中，扬州主动担当牵头角色，积极推动长三角历史文化名城标准化合作，以 标准一体化为纽带，促进区域内文旅资源的共建共享与高效利用。 扬州率先发起成立"长三角历史文化名城标准联盟"，联合上海、南京、杭州等8座城市，共同开展区域 协同标准研 ...

Core Insights - The event held in Datong City on June 26, 2025, showcased the first batch of 65 "Shanxi Intangible Cultural Heritage (ICH) Goods," which include traditional crafts, medicine, food, and cultural creations [1][2] - The initiative aims to combine traditional craftsmanship with modern design and market demands, promoting the "living inheritance" of ICH and enhancing cultural consumption [2] Group 1: Event Overview - The "Shanxi ICH Goods" include products from all 11 cities in Shanxi, such as Taiyuan Su's Glass, Jinzhong's Ejiao Cake, and Datong's Copper Craft Hot Pot [1] - The month-long ICH Consumption Season features nearly 200 ICH projects and over 300 inheritors, creating an immersive experience with a daily foot traffic exceeding 30,000 and total sales surpassing 2 million yuan [1][2] Group 2: Innovative Approaches - The event introduced ICH study classes where inheritors teach skills like paper-cutting and dough modeling, allowing citizens to learn through play [2] - Collaborations with brands like Huawei and Tencent Games explore the integration of "ICH + Technology" and "ICH + Fashion," creating a one-stop shopping experience through AR interactions and cultural product collaborations [2] Group 3: Economic and Cultural Impact - Shanxi has a rich ICH resource base with 182 national-level and 1,173 provincial-level projects, aiming to establish a virtuous cycle of ICH protection, inheritance, and industrial development [2] - The event serves as a model for innovative development of ICH across the country, driven by government guidance, market operations, and social participation [2]

Core Viewpoint - The establishment of "Silver Village" in Danzhai County, Guizhou, has successfully integrated over 30 intangible cultural heritage (ICH) projects, enhancing local tourism and cultural industries, and demonstrating the potential of financial support in driving regional development [1][2]. Group 1: Development of "Silver Village" - "Silver Village" was created to gather and develop scattered ICH projects, aiming to transform cultural resources into a distinctive industry [1]. - The project received initial funding of 1 million yuan and an additional 500,000 yuan from personal savings, but faced financial challenges during construction [1]. - Agricultural Bank of China provided a loan of 4 million yuan, which alleviated funding shortages and allowed for the successful opening of "Silver Village" [1]. Group 2: Economic Impact and Financial Support - "Silver Village" now attracts 200,000 visitors annually, generating a comprehensive output value exceeding 10 million yuan [2]. - The Agricultural Bank of China has supported 48 ICH inheritors in Qiandongnan Prefecture, facilitating the creation of various ICH brands and tourism routes [2]. - The bank is focused on optimizing financial resource allocation to support regional characteristic industries and promote new business developments [2]. Group 3: Broader Financial Initiatives - The Agricultural Bank of China is also supporting the green industry, helping companies like Guizhou Gaofeng Shili Xiang Rice Industry Co., Ltd. to expand production and market reach [3]. - By the end of 2024, the bank aims to have a loan balance of 8.3 billion yuan for technology-based enterprises, supporting 429 companies with specialized financial products [3]. - The bank's strategy includes focusing on serving the real economy, rural revitalization, and the integration of culture and tourism [3].

Group 1 - The meeting highlighted the increasing popularity of the "cultural tourism + intangible cultural heritage" model among tourists, showcasing the integration of traditional crafts into modern tourism [1] - Yang Changqin, a representative from Guizhou, emphasized the historical significance of bamboo weaving, which has been passed down for nearly 400 years, evolving from practical tools to cultural and collectible items [2] - The company has adopted a "company + farmers + cooperatives" model, enhancing market access and involving more locals in the preservation and promotion of intangible cultural heritage [2][3] Group 2 - Yang Changqin's company generates an annual revenue of approximately 20 million yuan, providing stable employment for 108 individuals and flexible jobs for over 200 others, contributing to local economic development [3] - The integration of intangible cultural heritage with industry has enabled bamboo artisans to achieve financial success, while cross-industry collaborations have expanded market reach [5] - The company has developed a series of "bamboo tourism" routes, attracting around 20,000 visitors annually to experience bamboo weaving culture firsthand [5] Group 3 - The Dongguan Cultural Center has been promoting traditional culture through innovative products, such as transforming the national intangible cultural heritage project "Dongguan Qianjiao Lantern" into a popular 3D metal puzzle [5][6] - The center emphasizes the importance of internet products and has recently launched rap music related to intangible cultural heritage, aiming to attract a younger audience [6] - Initiatives like immersive cultural markets and themed events are designed to enhance public engagement with traditional culture, making it more accessible and appealing [6]

Core Viewpoint - The "Non-Heritage Products Walk on Cloud" e-commerce training event in Yingshisha County aims to empower non-heritage inheritors with digital marketing skills, focusing on integrating traditional crafts with e-commerce to enhance the sustainable development of intangible cultural heritage products [1][5]. Group 1: Training Overview - The training includes systematic teaching on digital marketing techniques such as live streaming and short video marketing, specifically targeting unique local products like Yingshisha pottery and stamped fabric [1][5]. - Professional instructors provided practical guidance on e-commerce fundamentals, user profiling, data integration, and key operational strategies [2][5]. - The training aims to help participants understand the "traffic password" for online sales and will include follow-up support for merchants [2][4]. Group 2: Challenges and Solutions - Despite the initial potential for online sales of local products like Yingshisha knives and pottery, challenges such as lack of marketing experience and operational skills have hindered expected sales outcomes [4]. - Participants were encouraged to bring specific issues encountered during live streaming for real-time analysis and optimization by instructors [4]. - A participant expressed newfound confidence in presenting their products correctly during live streams after receiving training [4]. Group 3: Future Development - The training is organized by the Yingshisha County Cultural and Tourism Bureau, targeting non-heritage project inheritors, local tourism staff, and some live streamers [5]. - The initiative aims to expand sales channels and market space for Yingshisha products, promoting the sustainable development of intangible cultural heritage [5]. - Future plans include creating a comprehensive sales experience that connects production, sales, and consumer engagement [5].