初冬时节，走进青海省黄南州同仁市保安村的画室，阳光透过格窗洒在扎西尖措手中的狼毫笔上。他蘸 取研磨好的颜料，在43米长的唐卡画卷上细细勾勒出宗教的庄严法相、飞天飘逸的衣袂纹路。"光是勾 勒这些线条，就花了我们一个多月时间。"扎西尖措轻抚画布说道。 近年来，在中国人民银行青海省分行的指导下，当地金融机构立足高原非遗产业特色，将普惠金融服务 与非遗传承发展深度融合，通过创新信贷产品、优化服务模式等举措，为千年技艺插上"金融翅膀"，让 高原上的传统技艺在新时代焕发新生机。 一笔一画绘就唐卡新生 同仁市素有"中国唐卡艺术之乡"的美誉。在这里，几乎家家有画师，人人会执笔，而扎西尖措便是其中 之一。 "唐卡制作工艺极为复杂，从绷布、打磨、起稿到着色、描金、开眼，完成一幅精品往往需要数月乃至 数年。"扎西尖措担忧地说道，"现在愿意沉下心来学习唐卡的年轻人越来越少了。" 唐卡艺术最早可追溯至吐蕃时期，被学界誉为"藏族文化的百科全书"，凭借其独特的矿物颜料使用技艺 和绘画工艺，唐卡已被列入国家级非物质文化遗产代表性项目保护单位名单。然而，优质原材料价格昂 贵、创作周期长、资金回笼慢等问题，让不少唐卡艺人难以为继。 两年前，扎西 ...

Core Viewpoint - The integration of intangible cultural heritage (ICH) with digital platforms like YY Live is driving the revitalization and commercialization of traditional crafts, particularly in the context of the Li ethnic group's heritage in Hainan, China [1][5][8]. Group 1: Non-Heritage Industry Development - The live broadcast showcased the transformation of Li pottery and other traditional crafts into marketable products, with local artisans earning monthly incomes of 4,000 to 6,000 yuan [1][4]. - The Li pottery workshop aims to achieve sales exceeding 2 million yuan through e-commerce platforms in 2024 [1][7]. - The Li ethnic crafts have evolved from being used solely for personal purposes to becoming cultural gifts and tourism products, even reaching international markets [4]. Group 2: Cultural and Tourism Integration - The live broadcast allowed viewers to experience traditional performances and local cuisine, creating a closed loop of cultural dissemination, visitor engagement, and product sales [2][5]. - The establishment of non-heritage experience zones in tourist areas enables visitors to participate in the creation of Li pottery and textiles, enhancing cultural interaction [2][5]. Group 3: Digital Media and Market Activation - The "live broadcast + non-heritage" model facilitates the transition from cultural display to consumer engagement, significantly lowering the barriers to understanding and appreciating traditional crafts [7]. - The integration of live streaming with cultural heritage has attracted over 500,000 visitors annually to the scenic area, converting online cultural interest into offline tourism spending [7]. Group 4: National Strategy and Economic Impact - The development of non-heritage workshops is part of a broader national strategy to promote rural revitalization and cultural confidence, with over 11,000 workshops established nationwide, creating job opportunities for over 1.2 million people [8]. - The Li ethnic heritage's commercialization reflects a successful model of transforming traditional culture into a sustainable economic driver, contributing to local economic development [8][9].

Core Insights - Yangzhou is focusing on high-quality development by implementing a quality standardization strategy that drives industrial upgrades, service improvements, and regional collaboration [1] Group 1: Traditional Craft Quality Standardization - Yangzhou is promoting the integration of traditional crafts with modern industries through quality standards, exemplified by the establishment of a quality standard for the local intangible cultural heritage "Fangxiang Yijia Beef" [2] - The new quality standard addresses key aspects such as raw material specifications, processing details, and hygiene controls, transforming traditional practices into quantifiable and controllable processes [2] - The implementation of these standards has significantly improved product consistency, safety, and flavor stability, allowing the traditional craft to transition from a family heritage to an industrial brand [2] Group 2: Service Process Quality Standardization - Yangzhou is enhancing the quality of tourism services by innovating management models and service methods, particularly at the renowned Slender West Lake scenic area [3] - A comprehensive quality standard system has been established, encompassing 152 specific standards that ensure service standardization and refined management [3] - As a result, visitor satisfaction has consistently remained above 97%, and tourism revenue has seen significant growth, establishing Slender West Lake as a benchmark for quality in the tourism industry [3] Group 3: Regional Collaboration Quality Standardization - Yangzhou is taking a leading role in promoting standardized cooperation among historical cultural cities in the Yangtze River Delta, facilitating resource sharing and efficient utilization [4] - The establishment of the "Yangtze River Delta Historical Cultural City Standard Alliance" has led to the creation of important standards, enhancing mutual recognition and interaction among cities [4] - This collaborative effort has broken down administrative barriers, significantly improving the quality of cultural tourism services and resource efficiency in the region [4] Group 4: Future Directions - Yangzhou aims to deepen the construction of its standardization system and expand the coverage of standards to elevate "Yangzhou quality" to a nationally influential brand [4] - The city is committed to using high standards to support high-quality development, ensuring that the ancient city continues to shine in the new era [4]

Core Insights - The event held in Datong City on June 26, 2025, showcased the first batch of 65 "Shanxi Intangible Cultural Heritage (ICH) Goods," which include traditional crafts, medicine, food, and cultural creations [1][2] - The initiative aims to combine traditional craftsmanship with modern design and market demands, promoting the "living inheritance" of ICH and enhancing cultural consumption [2] Group 1: Event Overview - The "Shanxi ICH Goods" include products from all 11 cities in Shanxi, such as Taiyuan Su's Glass, Jinzhong's Ejiao Cake, and Datong's Copper Craft Hot Pot [1] - The month-long ICH Consumption Season features nearly 200 ICH projects and over 300 inheritors, creating an immersive experience with a daily foot traffic exceeding 30,000 and total sales surpassing 2 million yuan [1][2] Group 2: Innovative Approaches - The event introduced ICH study classes where inheritors teach skills like paper-cutting and dough modeling, allowing citizens to learn through play [2] - Collaborations with brands like Huawei and Tencent Games explore the integration of "ICH + Technology" and "ICH + Fashion," creating a one-stop shopping experience through AR interactions and cultural product collaborations [2] Group 3: Economic and Cultural Impact - Shanxi has a rich ICH resource base with 182 national-level and 1,173 provincial-level projects, aiming to establish a virtuous cycle of ICH protection, inheritance, and industrial development [2] - The event serves as a model for innovative development of ICH across the country, driven by government guidance, market operations, and social participation [2]

Core Viewpoint - The establishment of "Silver Village" in Danzhai County, Guizhou, has successfully integrated over 30 intangible cultural heritage (ICH) projects, enhancing local tourism and cultural industries, and demonstrating the potential of financial support in driving regional development [1][2]. Group 1: Development of "Silver Village" - "Silver Village" was created to gather and develop scattered ICH projects, aiming to transform cultural resources into a distinctive industry [1]. - The project received initial funding of 1 million yuan and an additional 500,000 yuan from personal savings, but faced financial challenges during construction [1]. - Agricultural Bank of China provided a loan of 4 million yuan, which alleviated funding shortages and allowed for the successful opening of "Silver Village" [1]. Group 2: Economic Impact and Financial Support - "Silver Village" now attracts 200,000 visitors annually, generating a comprehensive output value exceeding 10 million yuan [2]. - The Agricultural Bank of China has supported 48 ICH inheritors in Qiandongnan Prefecture, facilitating the creation of various ICH brands and tourism routes [2]. - The bank is focused on optimizing financial resource allocation to support regional characteristic industries and promote new business developments [2]. Group 3: Broader Financial Initiatives - The Agricultural Bank of China is also supporting the green industry, helping companies like Guizhou Gaofeng Shili Xiang Rice Industry Co., Ltd. to expand production and market reach [3]. - By the end of 2024, the bank aims to have a loan balance of 8.3 billion yuan for technology-based enterprises, supporting 429 companies with specialized financial products [3]. - The bank's strategy includes focusing on serving the real economy, rural revitalization, and the integration of culture and tourism [3].

Group 1 - The meeting highlighted the increasing popularity of the "cultural tourism + intangible cultural heritage" model among tourists, showcasing the integration of traditional crafts into modern tourism [1] - Yang Changqin, a representative from Guizhou, emphasized the historical significance of bamboo weaving, which has been passed down for nearly 400 years, evolving from practical tools to cultural and collectible items [2] - The company has adopted a "company + farmers + cooperatives" model, enhancing market access and involving more locals in the preservation and promotion of intangible cultural heritage [2][3] Group 2 - Yang Changqin's company generates an annual revenue of approximately 20 million yuan, providing stable employment for 108 individuals and flexible jobs for over 200 others, contributing to local economic development [3] - The integration of intangible cultural heritage with industry has enabled bamboo artisans to achieve financial success, while cross-industry collaborations have expanded market reach [5] - The company has developed a series of "bamboo tourism" routes, attracting around 20,000 visitors annually to experience bamboo weaving culture firsthand [5] Group 3 - The Dongguan Cultural Center has been promoting traditional culture through innovative products, such as transforming the national intangible cultural heritage project "Dongguan Qianjiao Lantern" into a popular 3D metal puzzle [5][6] - The center emphasizes the importance of internet products and has recently launched rap music related to intangible cultural heritage, aiming to attract a younger audience [6] - Initiatives like immersive cultural markets and themed events are designed to enhance public engagement with traditional culture, making it more accessible and appealing [6]

Core Viewpoint - The "Non-Heritage Products Walk on Cloud" e-commerce training event in Yingshisha County aims to empower non-heritage inheritors with digital marketing skills, focusing on integrating traditional crafts with e-commerce to enhance the sustainable development of intangible cultural heritage products [1][5]. Group 1: Training Overview - The training includes systematic teaching on digital marketing techniques such as live streaming and short video marketing, specifically targeting unique local products like Yingshisha pottery and stamped fabric [1][5]. - Professional instructors provided practical guidance on e-commerce fundamentals, user profiling, data integration, and key operational strategies [2][5]. - The training aims to help participants understand the "traffic password" for online sales and will include follow-up support for merchants [2][4]. Group 2: Challenges and Solutions - Despite the initial potential for online sales of local products like Yingshisha knives and pottery, challenges such as lack of marketing experience and operational skills have hindered expected sales outcomes [4]. - Participants were encouraged to bring specific issues encountered during live streaming for real-time analysis and optimization by instructors [4]. - A participant expressed newfound confidence in presenting their products correctly during live streams after receiving training [4]. Group 3: Future Development - The training is organized by the Yingshisha County Cultural and Tourism Bureau, targeting non-heritage project inheritors, local tourism staff, and some live streamers [5]. - The initiative aims to expand sales channels and market space for Yingshisha products, promoting the sustainable development of intangible cultural heritage [5]. - Future plans include creating a comprehensive sales experience that connects production, sales, and consumer engagement [5].