Core Viewpoint - Leshan is enhancing its international tourism appeal by promoting its unique culinary culture and natural heritage, aiming to attract more global visitors while simultaneously showcasing its local flavors [1][2][4]. Group 1: Tourism Development - Leshan is one of the four cities in China that holds both World Cultural and Natural Heritage status, featuring 39 national A-level tourist attractions and 3 resort areas [2][4]. - In the first half of the year, Leshan received 62.89 million domestic tourists, generating a tourism expenditure of 80.5 billion yuan, representing year-on-year growth of 22% and 17% respectively [2]. - The city is actively establishing friendly relations with cities and scenic spots in five countries and regions, enhancing its international tourism network [3][4]. Group 2: Culinary Promotion - Leshan is promoting its culinary culture through various initiatives, including the establishment of 34 key food streets, integrating dining with cultural tourism [3]. - The city aims to cultivate a high-quality culinary talent pool and develop a food industry supply chain, targeting the title of "World Food Capital" [5]. Group 3: International Engagement - Leshan has seen a 34.92% year-on-year increase in inbound tourists, with 193,100 international visitors recorded in the first seven months of the year [4]. - The city is leveraging a 240-hour visa-free transit policy to attract tourists from Australia, South Korea, and Vietnam [4]. - Upcoming international events, such as the World Traditional Martial Arts Championship, are expected to draw around 5,000 martial artists from over 50 countries [7]. Group 4: Infrastructure and Services - Leshan is enhancing its tourism services by training over a thousand traffic police in multiple foreign languages to better assist international visitors [6]. - The city is also supporting the organization of significant international sports events, which have generated over 1 billion yuan in consumption [6].

Core Insights - Leshan aims to become an international tourism city and a globally recognized tourist destination by 2027, with goals to double inbound tourist numbers, cultural and related industry value-added, and tourism spending exceeding 200 billion yuan [3][10] - The city plans to enhance its tourism experience by upgrading key attractions like Emei Mountain and the Leshan Giant Buddha, while also promoting its culinary scene as a "World Food Capital" [4][6] Group 1: Tourism Development Goals - By 2027, Leshan targets to double the number of inbound tourists, cultural and entertainment enterprises, and achieve a tourism expenditure exceeding 200 billion yuan [3][10] - The strategy includes creating world-class tourist attractions and enhancing the cultural and culinary sectors [4][5] Group 2: Infrastructure and Experience Enhancement - Leshan plans to improve service quality and infrastructure at key tourist sites, aiming for over 10 million visitors by 2027, including 500,000 international tourists [5] - Investments of 12.6 billion yuan are planned for 22 key projects in the Emei Mountain area to enhance its appeal [5] Group 3: Culinary Tourism - Leshan is actively working towards becoming a "World Food Capital," with 34 key food streets and numerous culinary heritage items recognized [7][8] - The city aims to create a brand matrix around "Leshan Flavor" and enhance the international appeal of its culinary offerings [7][8] Group 4: Cultural and Creative Industries - The city is focusing on developing cultural and creative industries, including the creation of "Leshan Gifts" and culturally themed media [10] - Leshan's strategy emphasizes the integration of culture and tourism to enhance visitor experiences and promote local heritage [10] Group 5: Investment and Infrastructure Development - The Jin Kou He District plans to invest 10 billion yuan over five years to develop a national 5A-level tourist attraction, aiming for 4 million visitors annually [9] - The district's strategy includes comprehensive development of scenic areas to enhance tourism offerings [9]