Core Viewpoint - The Sichuan Province Leshan Market Supervision Administration has issued the "Opinions on Supporting the Construction of the 'World Food Capital'" to enhance market regulation in brand protection, standard systems, industrial development, and food safety, thereby supporting Leshan's goal of becoming an international tourist city and a globally recognized food capital [1][2] Group 1: Key Objectives - The "Opinions" aim to systematically advance the establishment of a food industry standard system in Leshan over two years, with a target to have a preliminary standard system in place by the end of 2027 [1] - The plan includes increasing the number of organic product certifications, geographical indication protected products, and geographical indication trademarks significantly [1] - The food safety evaluation pass rate is expected to remain above 98%, and public satisfaction regarding food safety is targeted to exceed 80 points [1] Group 2: Specific Measures - The "Opinions" outline seven key tasks and propose 21 specific measures, including building a brand protection matrix, establishing a comprehensive standard system, promoting high-quality industrial development, and enhancing food safety regulation [1] - Additional measures include standardizing market operations, promoting price integrity in the food sector, and creating a trustworthy and comfortable consumption environment [1] Group 3: Organizational Structure - The Leshan Market Supervision Administration will establish a leadership group to coordinate efforts in building the "World Food Capital," ensuring organized leadership and clear responsibilities [2] - The group will implement a structured work mechanism, set progress milestones, and conduct regular assessments and analyses to foster a collaborative effort in achieving the objectives [2]

Core Viewpoint - Leshan is enhancing its international tourism appeal by promoting its unique culinary culture and natural heritage, aiming to attract more global visitors while simultaneously showcasing its local flavors [1][2][4]. Group 1: Tourism Development - Leshan is one of the four cities in China that holds both World Cultural and Natural Heritage status, featuring 39 national A-level tourist attractions and 3 resort areas [2][4]. - In the first half of the year, Leshan received 62.89 million domestic tourists, generating a tourism expenditure of 80.5 billion yuan, representing year-on-year growth of 22% and 17% respectively [2]. - The city is actively establishing friendly relations with cities and scenic spots in five countries and regions, enhancing its international tourism network [3][4]. Group 2: Culinary Promotion - Leshan is promoting its culinary culture through various initiatives, including the establishment of 34 key food streets, integrating dining with cultural tourism [3]. - The city aims to cultivate a high-quality culinary talent pool and develop a food industry supply chain, targeting the title of "World Food Capital" [5]. Group 3: International Engagement - Leshan has seen a 34.92% year-on-year increase in inbound tourists, with 193,100 international visitors recorded in the first seven months of the year [4]. - The city is leveraging a 240-hour visa-free transit policy to attract tourists from Australia, South Korea, and Vietnam [4]. - Upcoming international events, such as the World Traditional Martial Arts Championship, are expected to draw around 5,000 martial artists from over 50 countries [7]. Group 4: Infrastructure and Services - Leshan is enhancing its tourism services by training over a thousand traffic police in multiple foreign languages to better assist international visitors [6]. - The city is also supporting the organization of significant international sports events, which have generated over 1 billion yuan in consumption [6].

Core Insights - Leshan aims to become an international tourism city and a globally recognized tourist destination by 2027, with goals to double inbound tourist numbers, cultural and related industry value-added, and tourism spending exceeding 200 billion yuan [3][10] - The city plans to enhance its tourism experience by upgrading key attractions like Emei Mountain and the Leshan Giant Buddha, while also promoting its culinary scene as a "World Food Capital" [4][6] Group 1: Tourism Development Goals - By 2027, Leshan targets to double the number of inbound tourists, cultural and entertainment enterprises, and achieve a tourism expenditure exceeding 200 billion yuan [3][10] - The strategy includes creating world-class tourist attractions and enhancing the cultural and culinary sectors [4][5] Group 2: Infrastructure and Experience Enhancement - Leshan plans to improve service quality and infrastructure at key tourist sites, aiming for over 10 million visitors by 2027, including 500,000 international tourists [5] - Investments of 12.6 billion yuan are planned for 22 key projects in the Emei Mountain area to enhance its appeal [5] Group 3: Culinary Tourism - Leshan is actively working towards becoming a "World Food Capital," with 34 key food streets and numerous culinary heritage items recognized [7][8] - The city aims to create a brand matrix around "Leshan Flavor" and enhance the international appeal of its culinary offerings [7][8] Group 4: Cultural and Creative Industries - The city is focusing on developing cultural and creative industries, including the creation of "Leshan Gifts" and culturally themed media [10] - Leshan's strategy emphasizes the integration of culture and tourism to enhance visitor experiences and promote local heritage [10] Group 5: Investment and Infrastructure Development - The Jin Kou He District plans to invest 10 billion yuan over five years to develop a national 5A-level tourist attraction, aiming for 4 million visitors annually [9] - The district's strategy includes comprehensive development of scenic areas to enhance tourism offerings [9]

开幕式上，陈昌智副委员长对大会召开表示热烈祝贺。他指出，餐饮业作为重要民生产业，对拉动消费、促进就业、推动经济增长作用显著。他特别强调， 今年5月实施的《民营经济促进法》作为我国首部民营经济专项基础性法律，为包括餐饮业在内的民营经济健康发展注入了强大法治动力和信心。他鼓励餐 饮业坚定信心，加快创新，强化品牌、安全和人才建设，持续推动高质量发展，为中国式现代化建设贡献力量。商务部服务贸易和商贸服务业司副司长王波 在致辞中肯定了餐饮业对促消费、惠民生、稳就业的关键作用。他表示，本届大会作为"中华美食荟"活动的重要组成，将为川菜发展和乐山餐饮升级注入新 动力。他呼吁餐饮经营者加强创新、严守食安、诚信经营，走好专业化、特色化、品牌化道路。四川省政协副主席谢商华、乐山市委书记赵波分别代表四川 省和乐山市致辞。谢商华指出，川菜是四川的特色优势产业和靓丽文化品牌，乐山作为上河帮川菜发源地，正推动美食与美景深度融合。本届大会在川举 办，是落实国家扩内需战略和四川省委部署的具体行动。赵波热情推介了乐山深厚的嘉州美食文化，并介绍了乐山培育壮大食品饮料产业集群、积极创 建"世界美食之都"的发展蓝图，诚邀全球餐饮企业投资乐山，共享发 ...