Core Insights - The "Chuan Super" football matches in Leshan have transcended the sport itself, becoming a reflection of urban governance, cultural tourism integration, and consumer conversion capabilities [5][6] - The event has successfully attracted significant attendance and engagement, with an average of 17,500 attendees per match and various cultural performances enhancing the experience [6][7] Group 1: Event Management and Urban Integration - The successful organization of the "Chuan Super" matches is attributed to a collaborative approach between city and district levels, forming a committee with six specialized working groups to ensure seamless execution [7] - Over 5,000 staff members are deployed for each match day, covering aspects from competition organization to security and traffic management, ensuring a well-coordinated event [7] Group 2: Economic Impact and Consumer Engagement - The matches have stimulated local consumption, with a total sales revenue exceeding 8 million yuan during the four home games, alongside a significant boost in night market activities [8] - The introduction of 1 million yuan in "Passion Chuan Super" consumption vouchers has led to a consumer spending increase of over 720 million yuan, demonstrating effective economic conversion from sports events [8] - The integration of cultural tourism with the matches has resulted in a 35% increase in ticket revenue for major attractions like Emei Mountain and Leshan Giant Buddha, alongside a 459.8% rise in inbound tourists during the holiday period [8]

Core Insights - The article highlights the growing sports economy in Leshan, driven by events like the "Chuan Super" football league and various cultural festivals, which are enhancing local tourism and consumption [1][3][6] Group 1: Event-Driven Economic Growth - The "Chuan Super" football league has significantly boosted local consumption, with ticket sales leading to billions in economic activity [3] - Events such as the World Traditional Martial Arts Championship and the Emei Mountain Trail Challenge are creating a vibrant event-driven economy, linking tourism, manufacturing, and services [3][4] - The local hotel occupancy rate reached 93% during the first match of the "Chuan Super," indicating a strong demand for accommodation [3] Group 2: Consumer Engagement and Local Business Impact - The "Jiazhou Meishi" food market attracted large crowds, showcasing local delicacies and generating significant sales for vendors [2] - Merchandise sales, including 1,350 jerseys sold for approximately 100,000 yuan, demonstrate the commercial potential of sporting events [2] - Local businesses are participating in promotional activities tied to event tickets, creating a comprehensive consumption ecosystem [4] Group 3: Innovative Consumption Models - Leshan is exploring "ticket root economy" strategies, where event tickets provide discounts and benefits across various sectors, enhancing overall consumer engagement [4][5] - The introduction of "Qijiang Coins" in the "Night Tour Suji" initiative has increased foot traffic in surrounding areas by 25% [5] - The integration of cultural events with local tourism and dining experiences is expanding the economic impact of single events into a broader consumption chain [6]

Core Viewpoint - The Sichuan Province Leshan Market Supervision Administration has issued the "Opinions on Supporting the Construction of the 'World Food Capital'" to enhance market regulation in brand protection, standard systems, industrial development, and food safety, thereby supporting Leshan's goal of becoming an international tourist city and a globally recognized food capital [1][2] Group 1: Key Objectives - The "Opinions" aim to systematically advance the establishment of a food industry standard system in Leshan over two years, with a target to have a preliminary standard system in place by the end of 2027 [1] - The plan includes increasing the number of organic product certifications, geographical indication protected products, and geographical indication trademarks significantly [1] - The food safety evaluation pass rate is expected to remain above 98%, and public satisfaction regarding food safety is targeted to exceed 80 points [1] Group 2: Specific Measures - The "Opinions" outline seven key tasks and propose 21 specific measures, including building a brand protection matrix, establishing a comprehensive standard system, promoting high-quality industrial development, and enhancing food safety regulation [1] - Additional measures include standardizing market operations, promoting price integrity in the food sector, and creating a trustworthy and comfortable consumption environment [1] Group 3: Organizational Structure - The Leshan Market Supervision Administration will establish a leadership group to coordinate efforts in building the "World Food Capital," ensuring organized leadership and clear responsibilities [2] - The group will implement a structured work mechanism, set progress milestones, and conduct regular assessments and analyses to foster a collaborative effort in achieving the objectives [2]

Core Viewpoint - Leshan is enhancing its international tourism appeal by promoting its unique culinary culture and natural heritage, aiming to attract more global visitors while simultaneously showcasing its local flavors [1][2][4]. Group 1: Tourism Development - Leshan is one of the four cities in China that holds both World Cultural and Natural Heritage status, featuring 39 national A-level tourist attractions and 3 resort areas [2][4]. - In the first half of the year, Leshan received 62.89 million domestic tourists, generating a tourism expenditure of 80.5 billion yuan, representing year-on-year growth of 22% and 17% respectively [2]. - The city is actively establishing friendly relations with cities and scenic spots in five countries and regions, enhancing its international tourism network [3][4]. Group 2: Culinary Promotion - Leshan is promoting its culinary culture through various initiatives, including the establishment of 34 key food streets, integrating dining with cultural tourism [3]. - The city aims to cultivate a high-quality culinary talent pool and develop a food industry supply chain, targeting the title of "World Food Capital" [5]. Group 3: International Engagement - Leshan has seen a 34.92% year-on-year increase in inbound tourists, with 193,100 international visitors recorded in the first seven months of the year [4]. - The city is leveraging a 240-hour visa-free transit policy to attract tourists from Australia, South Korea, and Vietnam [4]. - Upcoming international events, such as the World Traditional Martial Arts Championship, are expected to draw around 5,000 martial artists from over 50 countries [7]. Group 4: Infrastructure and Services - Leshan is enhancing its tourism services by training over a thousand traffic police in multiple foreign languages to better assist international visitors [6]. - The city is also supporting the organization of significant international sports events, which have generated over 1 billion yuan in consumption [6].

Core Insights - Leshan aims to become an international tourism city and a globally recognized tourist destination by 2027, with goals to double inbound tourist numbers, cultural and related industry value-added, and tourism spending exceeding 200 billion yuan [3][10] - The city plans to enhance its tourism experience by upgrading key attractions like Emei Mountain and the Leshan Giant Buddha, while also promoting its culinary scene as a "World Food Capital" [4][6] Group 1: Tourism Development Goals - By 2027, Leshan targets to double the number of inbound tourists, cultural and entertainment enterprises, and achieve a tourism expenditure exceeding 200 billion yuan [3][10] - The strategy includes creating world-class tourist attractions and enhancing the cultural and culinary sectors [4][5] Group 2: Infrastructure and Experience Enhancement - Leshan plans to improve service quality and infrastructure at key tourist sites, aiming for over 10 million visitors by 2027, including 500,000 international tourists [5] - Investments of 12.6 billion yuan are planned for 22 key projects in the Emei Mountain area to enhance its appeal [5] Group 3: Culinary Tourism - Leshan is actively working towards becoming a "World Food Capital," with 34 key food streets and numerous culinary heritage items recognized [7][8] - The city aims to create a brand matrix around "Leshan Flavor" and enhance the international appeal of its culinary offerings [7][8] Group 4: Cultural and Creative Industries - The city is focusing on developing cultural and creative industries, including the creation of "Leshan Gifts" and culturally themed media [10] - Leshan's strategy emphasizes the integration of culture and tourism to enhance visitor experiences and promote local heritage [10] Group 5: Investment and Infrastructure Development - The Jin Kou He District plans to invest 10 billion yuan over five years to develop a national 5A-level tourist attraction, aiming for 4 million visitors annually [9] - The district's strategy includes comprehensive development of scenic areas to enhance tourism offerings [9]

Core Insights - The 18th China Catering Industry Development Conference was held in Leshan, Sichuan, focusing on stimulating new consumption in the catering sector and enhancing market dynamics [1][14] - The conference gathered nearly a thousand representatives from the catering industry, experts, and scholars to discuss innovative development strategies [1][3] Group 1: Conference Highlights - The conference was inaugurated by prominent leaders, including Chen Changzhi, who emphasized the significant role of the catering industry in driving consumption, employment, and economic growth [3] - The implementation of the "Private Economy Promotion Law" in May 2023 was highlighted as a foundational legal framework supporting the healthy development of the catering sector [3] - Various leaders from Sichuan Province and Leshan City promoted local culinary culture and invited global catering enterprises to invest in Leshan [3][6] Group 2: Research and Reports - The conference featured the release of key research findings, including the "2024 National Catering Industry Development Review and 2025 Outlook" report by the China Cuisine Association [5] - A policy report on promoting high-quality development in Sichuan's catering industry was presented, outlining local support pathways [5] - Insights into macroeconomic data and trends affecting the resilience and development opportunities of the catering industry were shared by experts [5] Group 3: Strategic Initiatives - A strategic cooperation agreement was signed between the China Cuisine Association and Leshan City to enhance the influence of Leshan's culinary offerings [6] - The establishment of the "Leshan Flavor Food and Beverage Industry Park Dish Research Center" aims to improve food quality and innovation capabilities [6] - The "Leshan Culinary Academy" was inaugurated to train high-quality professionals for the catering industry [6] Group 4: Cultural Promotion and Networking - The conference showcased Leshan's unique culinary culture through various events, enhancing the recognition of local cuisine [12] - A national catering industry foreign trade ingredient procurement meeting was held, facilitating efficient communication between supply and demand [12] - The event included multiple forums and discussions, fostering deep exchanges and collaborations among government, associations, enterprises, and scholars [13][14]