自"川超"开赛以来，6.6元的票根撬动了数亿元的消费增量。据乐山市文化广播电视和旅游局相关负责 人介绍，主场首战当天，乐山中心城区酒店入住率高达93%，奥体周边多家民宿酒店也一房难求。 10月26日，四川省城市足球联赛川西赛区第六轮比赛在乐山市体育中心打响，乐山味道非常队主场对阵 雅安貊貊队。带着好不容易抢到的"川超"门票，雅安球迷张劲迫不及待赶赴乐山。除了感受赛事氛围， 他还打算顺便来一趟乐山美食之旅。 不光是"川超"。第十届世界传统武术锦标赛、四川省第五届和美乡村健康跑……乐山围绕一系列高水 平、高规格的赛事活动营造"大场景"，有效串联起文旅、制造、服务等产业，构建起一条活跃的赛事经 济产业链。 "线上抢票、线下狂欢"的多元化文旅消费场景正在乐山多地呈现。10月以来，第十届世界传统武术锦标 赛、2025峨眉山越野挑战赛(秋季)、热浪飞行音乐节陆续落地乐山，即将"登陆"的"声之所向 乐山乐 山"群星演唱会更是一票难求。以票根为纽带、以赛事演艺为引擎的消费新生态在乐山持续升温。 以第十届世界传统武术锦标赛为例。赛事期间，全球54个国家和地区的5000余名运动员齐聚峨眉山。当 地在赛场外打造特色产品展区和美食街 ...

Core Viewpoint - The Sichuan Province Leshan Market Supervision Administration has issued the "Opinions on Supporting the Construction of the 'World Food Capital'" to enhance market regulation in brand protection, standard systems, industrial development, and food safety, thereby supporting Leshan's goal of becoming an international tourist city and a globally recognized food capital [1][2] Group 1: Key Objectives - The "Opinions" aim to systematically advance the establishment of a food industry standard system in Leshan over two years, with a target to have a preliminary standard system in place by the end of 2027 [1] - The plan includes increasing the number of organic product certifications, geographical indication protected products, and geographical indication trademarks significantly [1] - The food safety evaluation pass rate is expected to remain above 98%, and public satisfaction regarding food safety is targeted to exceed 80 points [1] Group 2: Specific Measures - The "Opinions" outline seven key tasks and propose 21 specific measures, including building a brand protection matrix, establishing a comprehensive standard system, promoting high-quality industrial development, and enhancing food safety regulation [1] - Additional measures include standardizing market operations, promoting price integrity in the food sector, and creating a trustworthy and comfortable consumption environment [1] Group 3: Organizational Structure - The Leshan Market Supervision Administration will establish a leadership group to coordinate efforts in building the "World Food Capital," ensuring organized leadership and clear responsibilities [2] - The group will implement a structured work mechanism, set progress milestones, and conduct regular assessments and analyses to foster a collaborative effort in achieving the objectives [2]

Core Viewpoint - Leshan is enhancing its international tourism appeal by promoting its unique culinary culture and natural heritage, aiming to attract more global visitors while simultaneously showcasing its local flavors [1][2][4]. Group 1: Tourism Development - Leshan is one of the four cities in China that holds both World Cultural and Natural Heritage status, featuring 39 national A-level tourist attractions and 3 resort areas [2][4]. - In the first half of the year, Leshan received 62.89 million domestic tourists, generating a tourism expenditure of 80.5 billion yuan, representing year-on-year growth of 22% and 17% respectively [2]. - The city is actively establishing friendly relations with cities and scenic spots in five countries and regions, enhancing its international tourism network [3][4]. Group 2: Culinary Promotion - Leshan is promoting its culinary culture through various initiatives, including the establishment of 34 key food streets, integrating dining with cultural tourism [3]. - The city aims to cultivate a high-quality culinary talent pool and develop a food industry supply chain, targeting the title of "World Food Capital" [5]. Group 3: International Engagement - Leshan has seen a 34.92% year-on-year increase in inbound tourists, with 193,100 international visitors recorded in the first seven months of the year [4]. - The city is leveraging a 240-hour visa-free transit policy to attract tourists from Australia, South Korea, and Vietnam [4]. - Upcoming international events, such as the World Traditional Martial Arts Championship, are expected to draw around 5,000 martial artists from over 50 countries [7]. Group 4: Infrastructure and Services - Leshan is enhancing its tourism services by training over a thousand traffic police in multiple foreign languages to better assist international visitors [6]. - The city is also supporting the organization of significant international sports events, which have generated over 1 billion yuan in consumption [6].

Core Insights - Leshan aims to become an international tourism city and a globally recognized tourist destination by 2027, with goals to double inbound tourist numbers, cultural and related industry value-added, and tourism spending exceeding 200 billion yuan [3][10] - The city plans to enhance its tourism experience by upgrading key attractions like Emei Mountain and the Leshan Giant Buddha, while also promoting its culinary scene as a "World Food Capital" [4][6] Group 1: Tourism Development Goals - By 2027, Leshan targets to double the number of inbound tourists, cultural and entertainment enterprises, and achieve a tourism expenditure exceeding 200 billion yuan [3][10] - The strategy includes creating world-class tourist attractions and enhancing the cultural and culinary sectors [4][5] Group 2: Infrastructure and Experience Enhancement - Leshan plans to improve service quality and infrastructure at key tourist sites, aiming for over 10 million visitors by 2027, including 500,000 international tourists [5] - Investments of 12.6 billion yuan are planned for 22 key projects in the Emei Mountain area to enhance its appeal [5] Group 3: Culinary Tourism - Leshan is actively working towards becoming a "World Food Capital," with 34 key food streets and numerous culinary heritage items recognized [7][8] - The city aims to create a brand matrix around "Leshan Flavor" and enhance the international appeal of its culinary offerings [7][8] Group 4: Cultural and Creative Industries - The city is focusing on developing cultural and creative industries, including the creation of "Leshan Gifts" and culturally themed media [10] - Leshan's strategy emphasizes the integration of culture and tourism to enhance visitor experiences and promote local heritage [10] Group 5: Investment and Infrastructure Development - The Jin Kou He District plans to invest 10 billion yuan over five years to develop a national 5A-level tourist attraction, aiming for 4 million visitors annually [9] - The district's strategy includes comprehensive development of scenic areas to enhance tourism offerings [9]

Core Insights - The 18th China Catering Industry Development Conference was held in Leshan, Sichuan, focusing on stimulating new consumption in the catering sector and enhancing market dynamics [1][14] - The conference gathered nearly a thousand representatives from the catering industry, experts, and scholars to discuss innovative development strategies [1][3] Group 1: Conference Highlights - The conference was inaugurated by prominent leaders, including Chen Changzhi, who emphasized the significant role of the catering industry in driving consumption, employment, and economic growth [3] - The implementation of the "Private Economy Promotion Law" in May 2023 was highlighted as a foundational legal framework supporting the healthy development of the catering sector [3] - Various leaders from Sichuan Province and Leshan City promoted local culinary culture and invited global catering enterprises to invest in Leshan [3][6] Group 2: Research and Reports - The conference featured the release of key research findings, including the "2024 National Catering Industry Development Review and 2025 Outlook" report by the China Cuisine Association [5] - A policy report on promoting high-quality development in Sichuan's catering industry was presented, outlining local support pathways [5] - Insights into macroeconomic data and trends affecting the resilience and development opportunities of the catering industry were shared by experts [5] Group 3: Strategic Initiatives - A strategic cooperation agreement was signed between the China Cuisine Association and Leshan City to enhance the influence of Leshan's culinary offerings [6] - The establishment of the "Leshan Flavor Food and Beverage Industry Park Dish Research Center" aims to improve food quality and innovation capabilities [6] - The "Leshan Culinary Academy" was inaugurated to train high-quality professionals for the catering industry [6] Group 4: Cultural Promotion and Networking - The conference showcased Leshan's unique culinary culture through various events, enhancing the recognition of local cuisine [12] - A national catering industry foreign trade ingredient procurement meeting was held, facilitating efficient communication between supply and demand [12] - The event included multiple forums and discussions, fostering deep exchanges and collaborations among government, associations, enterprises, and scholars [13][14]