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央视镜头下的东风柳汽:以央企担当,铸就中国商用车智造新高度
Core Viewpoint - The article highlights the advancements and innovations of Dongfeng Liuzhou Motor Co., Ltd. (Dongfeng Liuzhou) in the commercial vehicle sector, showcasing its commitment to high-quality development and global competitiveness in the automotive industry [1][4][15]. Group 1: Company Overview - Dongfeng Liuzhou is positioned as a leading player in China's commercial vehicle industry, emphasizing its role as a state-owned enterprise in driving the high-quality development of the national automotive sector [4][15]. - The company operates a large manufacturing base in Liuzhou, covering over 5000 acres, which serves as the largest research and manufacturing hub for commercial and passenger vehicles in southern China [5][12]. Group 2: Product Innovations - The newly launched MPV model, Xinghai V9, features a length exceeding 5.2 meters and a wheelbase of over 3 meters, designed to accommodate multiple luggage items, showcasing the company's focus on user-centric design [7][8]. - Dongfeng Liuzhou employs a pain-point-driven R&D model, which includes extensive user feedback and rigorous testing processes, resulting in significant improvements in vehicle weight and performance [8][10]. Group 3: Technological Advancements - The company has established a comprehensive closed-loop system for product development, which includes a self-built testing facility that can simulate various extreme conditions, ensuring product reliability [10][11]. - Dongfeng Liuzhou has broken foreign technology monopolies by developing its own heavy-duty press control systems, enhancing manufacturing quality and reducing costs [13][15]. Group 4: Sustainability and Smart Manufacturing - Dongfeng Liuzhou is recognized as a green and smart factory, utilizing solar energy to generate 65% of its electricity needs and implementing advanced technologies for intelligent production and energy management [12][19]. - The company’s production processes incorporate environmentally friendly practices, such as water recycling and low-carbon manufacturing techniques, aligning with national carbon reduction goals [12][19]. Group 5: Global Expansion and Market Strategy - The "Chengfeng Shuangqing Plan" aims to enhance Dongfeng Liuzhou's global presence by investing 20 billion yuan in establishing nine overseas smart manufacturing bases, facilitating rapid product delivery and increasing brand value [17][19]. - The company is actively involved in social responsibility initiatives, including educational support for employees' children and contributions to rural development, reinforcing its commitment to community welfare [19].