9月16日，央视财经《硬核智造厂》将镜头对准广西柳州，央视主持人陈伟鸿、陈蓓蓓与东风柳汽书记刘小平、东风柳汽副总经理展新带观众沉浸式体 验，一场全景直播带观众深入东风柳汽，解锁这家老牌央企从广西制造到中国制造，再到全球智造的硬核跨越。 从研发实验室到智慧工厂，从极端路况测试到全球化布局，东风柳汽用实力诠释了中国商用车领域的国家队底色，更彰显了央企在推动民族汽车工业高 质量发展中的使命与担当。 以用户为核心，打造全流程闭环体系 直播开场，陈伟鸿、陈蓓蓓便被东风柳汽的规模气场震撼，总占地超5000亩的园区，是东风集团在南方最大的商用车、乘用车研发制造基地，也是面向 东南亚的整车出口枢纽。而这场探厂的第一站惊喜，当属柳汽最新推出的MPV车型星海V9。 星海V9车长超5.2米、轴距3米多，7座模式下能轻松放下7个20寸行李箱加7个背包，第三排座椅4/6分折放倒后，再多超大件行李也能一键收纳。而在车 内体验环节，星海V9的"豪华平权"理念更是展现得淋漓尽致。航空级电动座椅带通风、加热、按摩功能，插电混动版本综合续航1300公里。把商用车可 靠、耐用的底子，揉进乘用车的舒适与智能里，这就是柳汽的商乘融合优势。 一辆好车的 ...

Group 1: MPV Sales and Market Trends - In the first seven months of the year, the top ten MPV manufacturers sold a total of 521,000 units, accounting for 77.9% of total MPV sales [1] - Among these manufacturers, GAC Trumpchi and SAIC Maxus experienced a decline in sales compared to the same period last year, while other companies saw varying degrees of growth [1] Group 2: Automotive Consumer Incentives - Shenyang city announced a consumer subsidy program for purchasing new or used passenger cars, with a total budget of 50 million yuan, running from August 22 to September 5, 2025 [2] Group 3: Company Developments and Investments - Xiaopeng Motors' chairman, He Xiaopeng, purchased 3.1 million shares at an average price of 80.49 HKD per share, increasing his and his affiliates' total ownership to approximately 18.9% [2] - Leap Motor announced that its cumulative delivery volume has surpassed 900,000 units as of August 21 [3] - Dongfeng Fengxing launched its new plug-in hybrid MPV, the Xinghai V9, with two configurations priced at 179,900 and 199,900 yuan [6] - Nuro, an autonomous driving technology company, completed a $203 million Series E funding round, achieving a valuation of $6 billion, with participation from Uber and NVIDIA [9] Group 4: Technological Innovations - WeRide launched an end-to-end assisted driving solution called "WePilot AiDrive," developed in collaboration with Bosch, with plans for mass production within the year [8] - Zhijie Automotive introduced a new intercom feature for its R7 and new S7 models, allowing communication without lowering windows [4] Group 5: Strategic Partnerships and Sponsorships - Geely Automobile announced its sponsorship of the 2025-2026 Hangzhou Marathon, formalizing a partnership with the event's organizing unit [5] - New Chip Navigation, a startup focused on autonomous driving chip design, welcomed new investors including NIO Capital, increasing its registered capital from approximately 12.27 million to 14.99 million yuan [7]

撰文 / 牛跟尚 设计 / 师 超 1月6日，新年伊始，万象更新。以"汽车品牌创新推动力"为主题的第十一届金轩盛典典礼在北京举行。现场颁发"年度营销创新团队金奖""年度作品类 金奖""年度案例类金奖""年度公益与社会责任金奖""年度营销机构金奖"等50多项荣誉。这些年度金奖是从110个申报案例经过初评和终审按照票数及评 审委员会讨论产生。 来自一汽、东风、上汽、长安、北汽、奇瑞、广汽、江淮、吉利、长城、赛力斯、蔚来、零跑等汽车集团旗下40多个品牌以及固特异、汽车之家、中汽 传媒、迪光数字等汽车全生态链50多家板块（子分公司）及营销单元榜上有名，100多位汽车营销高管、总监、经理和行业专家、高校教授与学者，见 一个个精彩的营销案例如璀璨的星辰，照亮了商业的苍穹：从整合营销的宏大布局到事件营销的震撼出击，从 IP 营销的创意联动到公益营销的温暖传 递，每个获奖案例都是智慧和汗水的结晶，是创新和突破的象征。它们不仅为企业带来了荣耀和发展，更为整个汽车营销行业树立了新的标杆，指引了 前进的方向。 领取营销创新团队奖的一汽-大众销售有限责任公司媒介中心部长刘耿表示，回首2024年的核心词就是感谢，感谢社会各界、感谢广大 ...