Workflow
九牧王太空裤
icon
Search documents
把航天科技穿在身上:九牧王太空裤引领服装产业升级
Di Yi Cai Jing Zi Xun· 2025-11-08 09:45
消费趋势下的科技普惠合作 将航天技术转化为普惠民生的产品,正成为一种趋势。 近期公布的"十五五"规划建议将"推动科技创新与产业创新深度融合"列为关键任务,并明确提出"加快 重大科技成果高效转化应用"和"加大应用场景建设和开放力度",为航天技术成果的产业化提供了清晰 的战略指引。 消费市场理性回归的当下,功能性、高性价比与科技含量已成为服装行业的核心竞争锚点,驱动产业加 速向科技赋能日常转型。 紧跟消费趋势,服装行业变革浪潮正在进行中。深耕男裤领域36年的民族品牌九牧王,与中国航天科技 集团六院一〇一所(下称"航天一〇一所")携手,近期正式发布了"首创科技保暖太空裤"。这场跨界合 作,将原本应用于航天器防护的尖端材料技术,成功织入一条日常穿着的男裤,为"航天材料民用转 化"提供了极具参考价值的实践样本。 在政策驱动下,航天技术不再局限于传统的"高精尖"领域,创造其应用触角正延伸至日化、汽车、通讯 设备乃至功能性服饰等多个民用领域。例如,源自航天器的温控与防护材料技术,已成功应用于改善消 费品的功能与体验,让消费者在日常生活中也能感受到航天科技带来的品质提升。 与此同时,正处于转型期的服装行业,对这类高新技术融合 ...
九牧王: 九牧王2024年年度股东大会会议文件
Zheng Quan Zhi Xing· 2025-05-09 14:17
Meeting Agenda - The annual shareholder meeting of Jiumuwang Co., Ltd. is scheduled for May 16, 2025, at 14:00 in Xiamen [1] - The agenda includes the reading of meeting notices, reviewing proposals, determining vote counters, and announcing results [1] Financial Performance - For the reporting period, Jiumuwang achieved a revenue of CNY 3,181.25 million, a year-on-year increase of 4.13% [3] - The net profit attributable to shareholders decreased by 7.86% to CNY 176.21 million, while the net profit after deducting non-recurring gains and losses fell by 16.72% to CNY 201.06 million [3] - The company’s revenue from its main brand reached CNY 2,752.40 million, reflecting a growth of 19.98% [3] Brand Strategy - Jiumuwang focuses on enhancing brand value and product strength, targeting various consumer scenarios with a product matrix that includes business, leisure, and outdoor wear [2][3] - The company has introduced innovative fabric technologies to meet consumer demands for functionality and fashion, such as lightweight and wrinkle-resistant materials [2][3] Marketing and Sales Channels - The company has optimized its channel structure, increasing the proportion of shopping centers and outlet stores to 30% by the end of 2024 [2] - Direct sales stores accounted for 34% of total stores, up from 29% in the previous year [2] - Jiumuwang has launched city marketing campaigns and engaged with media and influencers to enhance brand visibility and drive sales [2] Product Performance - The main business revenue from clothing and accessories reached CNY 3,154.41 million, with a gross margin of 65.74% [4] - The revenue from men's pants, a core product, was CNY 1,519.84 million, with a gross margin of 69.27% [4] - The company has seen significant growth in its core categories, with a focus on product innovation and market positioning [4] Financial Metrics - Operating costs were CNY 1,114.03 million, with sales expenses increasing by 24.20% to CNY 1,388.14 million [3] - The company reported a significant decrease in net cash flow from operating activities, down 54.32% to CNY -177.32 million [3] - The financial expenses increased due to reduced interest income and higher lease liabilities from new store openings [3]