Core Insights - The article highlights the launch of the "12·12 Year-End Festival" by Fenqile Mall, aimed at enhancing consumer spending during the year-end shopping season through extended promotional periods and diverse discount offerings [1][4]. Group 1: Event Overview - The "12·12 Year-End Festival" runs from December 1 to December 12, providing a 12-day window for consumers to enjoy discounts without the need for last-minute rush [2][6]. - The promotional strategy includes a comprehensive welfare matrix, offering discounts across various categories such as electronics, fashion, beauty products, second-hand goods, and daily necessities [2][6]. Group 2: Discount Structure - Basic benefits include a 10% discount on purchases over 100 yuan, with additional tiered discounts available through a large coupon package valued at 780 yuan, which includes various thresholds for savings [2][6]. - Low-threshold payment discounts are also available, such as a 5 yuan discount on purchases over 10 yuan, catering to smaller transactions [2][6]. Group 3: Exclusive Benefits - The festival features exclusive benefits, including supermarket cards worth over one million yuan, which can be redeemed for essential goods after making a purchase during the event [7]. - Users can receive supermarket cards with values up to 200 yuan after confirming their orders, enhancing the appeal of the event [7]. Group 4: Market Performance - During the previous shopping event from October 22 to November 12, Fenqile Mall saw a 42% increase in order numbers, a 38% rise in total transaction value, and a 53% growth in the number of buyers [3][4]. - The essential consumer goods sector experienced a remarkable surge, with transaction values increasing by 237% and order numbers rising by 384%, indicating strong consumer preference for Fenqile Mall's services [4][7]. Group 5: Strategic Focus - Fenqile Mall's strategy emphasizes combining discounts with installment payment options to lower consumer spending barriers, particularly targeting the younger demographic [4][7].

Group 1 - The core viewpoint of the articles highlights the rise in demand for warm products due to a nationwide cold wave, leading to a consumption peak in the "warm economy" [1][2] - The "Warm Season" promotional event launched by Fenqile Mall offers significant discounts on essential winter products, including down jackets, snow boots, and heating appliances, with subsidies on core products reaching up to 1,000 yuan [1] - Fenqile Mall's supply chain ecosystem supports a comprehensive consumer service system, covering various categories to meet the public's winter needs [1] Group 2 - The increase in the "warm economy" reflects a rise in basic livelihood consumption demand, as evidenced by the recent Double Eleven shopping festival, where total online sales reached 1.7 trillion yuan, although daily sales dropped significantly compared to 2022 [2] - During the Double Eleven period, Fenqile Mall reported a 237% year-on-year increase in livelihood consumption transaction volume and a 384% increase in order numbers, with staple foods and daily necessities leading in sales [2] - The company focuses on public essential consumption needs by continuously optimizing its supply chain and enhancing user experience, thereby injecting more convenience and warmth into livelihood consumption [2]