Group 1 - The "warm economy" in Ulanqab City, Inner Mongolia, is thriving this winter, injecting vitality into the city as cold air arrives [1] - The Jining International Fur City has seen a continuous increase in foot traffic, with daily visitor numbers exceeding 10,000 during holidays, driven by both online and offline promotional activities [1] - The average daily foot traffic at Yongliang Hot Spring Water World is approximately 300 visitors, with many tourists from Mongolia enjoying the warmer winter climate compared to Ulaanbaatar [1] Group 2 - The cultural and tourism industry in Ulanqab City is experiencing robust growth, with a steady increase in visitor numbers who enjoy local attractions and cuisine [2] - The ongoing New Year Goods Festival in Jining District is providing a platform for local residents to purchase various specialty products, enhancing the festive atmosphere [2] - The Jining District Commerce Bureau is focusing on creating diverse consumption scenarios to enhance the winter experience for residents and tourists, aiming to optimize the consumption environment and enrich supply [2]

在泽成冰煮羊火锅店里，不少游客正感受特色火锅的魅力。"近年来，乌兰察布市文旅产业蓬勃发展， 游客数量稳步增长。他们夏天看草原、火山，冬天来滑雪、过冰雪节，还喜欢在当地品尝特色美食，我 们的冰煮羊就是热门选项。"泽成冰煮羊乌兰察布总店负责人牛宝林介绍，随着春节假期的到来，冰煮 羊有望再次迎来一波客流高潮。 今冬，随着冷空气来袭，内蒙古自治区乌兰察布市集宁区街头巷尾的"暖经济"不断升温，为城市注入别 样的生机与活力。 走进集宁国际皮草城，宽敞明亮的展厅内，水貂大衣、皮毛一体夹克、皮草围巾等商品琳琅满目。廊道 里来来往往的是来自各地的消费者，导购员忙着介绍材质特点与搭配建议。 集宁国际皮草城副总经理张健介绍，入冬以来，商场客流量持续攀升，节假日日均客流量超过1万人 次。"我们还通过'云逛皮草城'、团购券秒杀等线上活动，结合线下满减、抽奖、会员礼遇等福利，'实 体商铺+线上直播'一齐发力，让消费者选购性价比更高的心仪商品。"张健说。 当记者来到永亮温泉水世界时，一辆满载蒙古国游客的大巴车正在下客。"蒙古国游客喜欢我们这里的 环境和服务，尤其是冬天，乌兰察布的温度与乌兰巴托相比要暖和不少。"永亮温泉水世界总经理王静 告 ...

（文章来源：新华财经） 更多消费者选择通过升级居家环境，打造冬日里的"小暖窝"。"什么值得买"数据显示，香薰蜡烛、室内 电动沙发等营造温暖惬意氛围的商品热度高涨。同时，围绕"食"的暖消费同样火爆。 线下餐饮同样暖意涌动。记者在一家铜火锅店看到，店内座无虚席。热饮市场也随之升温，茶饮品牌推 出暖冬新品，如茶百道"实在木薯甜品碗"上市3天即售出近80万份。品牌方介绍，产品选用特定品种木 薯，并通过"冰浴"工艺锁住软糯口感，为消费者提供"实在"的温暖体验。 业内人士指出，从智能家电到温馨旅途，从居家场景到餐饮消费，"暖经济"不仅体现出消费者对舒适生 活的追求，也折射出节日消费市场提质升级的新趋势。 新华财经北京2月3日电（记者丁雅雯）春节临近，一股以"温暖"为主题的消费热潮在全国范围内持续升 温。从智能家电、温暖旅行到居家氛围的精心营造，消费者正通过多元方式提升冬日生活品质，"暖经 济"成为节前消费市场的突出亮点。 在各大电器卖场，具备智能预热、远程操控功能的取暖家电成为销售亮点。"下班路上用手机APP提前 打开空调，进门就暖烘烘的，特别方便。"一位消费者告诉记者。据悉，带有"零冷水"技术的热水器、 可预约的智能蒸 ...

Group 1 - The "warm economy" in the region is thriving due to the cold wave, with increased demand for warm clothing, bedding, and food items [7][9] - Local businesses are responding to the demand by stocking up on traditional and innovative warm products, such as down jackets and thermal wear [8] - The popularity of hot pot ingredients has surged, with supermarkets adapting their offerings to meet consumer needs for warm meals during winter [8] Group 2 - The rise of the "warm economy" reflects the market's resilience and potential, indicating a strong consumer response to climatic changes [9] - As the Spring Festival approaches, the consumption trend driven by cold weather is expected to continue, enhancing the overall winter market in the region [9][10]

Group 1: Non-material Cultural Heritage Promotion - The "Non-material Cultural Heritage New Year Celebration: Taste of Chinese New Year" event was launched in Guangzhou, featuring a market showcasing over 130 representative projects from 15 provinces and regions, including Hong Kong and Macau [1] - The event includes three core exhibition areas: food tasting, clothing and accessories, and national trend cultural creations, with participation from over 60 inheritors of non-material cultural heritage [1] - The "Non-material Cultural Heritage Shopping Month" will last until March 3, coinciding with traditional festivals, to enhance the supply of quality cultural products during the Spring Festival [1] Group 2: Seasonal Flower Market Trends - Since 2025, the "Non-material Cultural Heritage Goodies National Trend Renewal - Four Seasons Non-material Cultural Heritage Shopping Month" has led to over 31,000 promotional events, stimulating consumption and creating new market dynamics [3] - In Heze, Shandong, peony flowers are being cultivated in greenhouses to simulate spring conditions, allowing for winter sales, with over 100 million peony stems produced annually, generating over 1 billion yuan in annual output value [6][4] Group 3: Local Market Innovations - In Chongqing, a New Year goods market is integrating an old-for-new policy, featuring local agricultural products and cultural performances to enhance consumer engagement [12] - In Wenzhou, a local specialty carnival is combined with a basketball league to create a new consumption scene, offering over 3,000 local products and establishing a live-streaming channel for agricultural products [14] - In Pizhou, Jiangsu, the cold weather has boosted demand for heating products, with a reported growth in sales of heating facilities by approximately 23% to 27% [21][19]

生产厂家订单不断，商家销售也迎来旺季。随着2026年新一轮消费品以旧换新补贴政策的落地实施，市民选购的积极性高涨。 央视网消息：近段时间冷空气频繁，江苏多地迎来雨雪天气。在江苏邳州市，围绕"御寒保暖"的消费需求，各类消费场景在持续升 温。 在江苏邳州一家企业的生产车间内，工人们正赶制一批湖北的取暖器订单。近年来，企业转换思路升级产线，将新型制热材料技术 与当地生态家居产业相结合，推出各种取暖产品近10类，地暖、墙暖、发热鼠标垫、取暖画等产品受到消费者的青睐。 消费者张家森表示，正好有"国补"，店里边营业员给介绍一款，补贴完也就7000多元，能便宜1000多元，感觉比较合适。 邳州市某商场经理魏雷介绍，取暖设施尤其空调这一块，销售额增长幅度在23%到27%之间，整体增长幅度还是比较理想的。 ...

Core Insights - The "warm economy" is gaining traction in the consumer market, driven by increased demand for insulation and heating products amid significant temperature drops and snowfall across various regions in China [1][2] Group 1: Industry Trends - The apparel, home appliance, and home textile sectors are leading the charge in the "warm economy," with companies innovating to meet diverse consumer needs for warmth and comfort [1][5] - Brands like Bosideng are focusing on technological advancements and design innovations, such as "far-infrared heating technology" and high-quality down materials, to attract younger consumers [2][4] - The home appliance sector is seeing a rise in smart and personalized heating products, with companies like Gree and Midea emphasizing features like rapid heating and energy efficiency [5] Group 2: Consumer Behavior - Consumers are increasingly prioritizing product functionality and quality, inquiring about material specifications and performance metrics when purchasing winter apparel [4][7] - There is a shift from basic warmth to a focus on aesthetics and suitability for specific scenarios, indicating a more nuanced consumer demand for heating solutions [7] Group 3: Market Dynamics - Investor interest in "cold wave" and "heating" concepts is rising, with inquiries about companies' strategies and product offerings in the insulation market [6] - Companies are adapting to market changes by diversifying their product lines and enhancing their technological capabilities, as seen with brands like Rainbow Group and Antarctic E-commerce [6][7] - Despite the short-term boost in demand due to weather conditions, companies recognize the need for long-term competitiveness through innovation and brand management [7]

Group 1: Flower Industry in Yunnan - The flower market in Jinning District, Kunming, is experiencing a surge in demand with a stable supply of various flowers including orchids and roses, leading to increased orders and supply volume [1][3] - Daily production of fresh-cut flowers exceeds 15 million stems, while potted flowers reach over 100,000 pots, indicating strong sales in both domestic and international markets [3] - Jinning District is recognized as a model county for the flower industry in Yunnan, with over 60,000 acres dedicated to horticultural planting, contributing to the local economy [5] Group 2: Heating Equipment Market in Yiwu - Yiwu is entering a peak season for heating equipment sales as demand for various heating devices rises with the colder weather [7] - Popular products include gas heaters, which are primarily exported to regions like the Middle East and Central Asia, reflecting a diverse range of consumer needs [9] - New heating products, such as multifunctional heating and cooling units, are gaining traction, with expectations of a new wave of orders in the Yiwu market [10] Group 3: Seafood Industry in Shandong - The winter catch of the Pipa shrimp in the Bohai Bay area is a significant income opportunity for local fishermen, with a robust demand for this seafood [11][17] - Fishermen are reporting daily catches exceeding 1,000 kilograms during the winter season, with prices generally higher than in summer [17] Group 4: Employment Services in Hangzhou - Hangzhou is developing a "15-minute employment service circle" to extend job placement and vocational guidance services to local communities [20] - The local labor market has published over 6,000 temporary job positions and conducted nearly 70 training sessions since 2025, successfully matching job seekers with employment opportunities [22] Group 5: Water Conservancy Projects in Yunnan - The winter season is identified as a prime time for water conservancy projects, particularly in the Yiliang and Luxi areas, which are crucial for irrigation of 600,000 acres of farmland [24][26] - The construction of key pump stations in the irrigation area is nearing completion, with preparations underway for spring agricultural water supply [27]

Group 1: Yunnan JinNing Flower Market - The flower market in JinNing District, Kunming, is experiencing a surge in demand with a stable supply of various flowers including butterfly orchids and roses [1][3] - Daily production of fresh-cut flowers exceeds 15 million stems, while potted flowers reach over 100,000 pots, indicating strong sales in both domestic and international markets [3] - JinNing District is recognized as a flower industry demonstration county in Yunnan, with over 60,000 acres dedicated to horticultural planting, contributing to the local economy [5] Group 2: Zhejiang Yiwu Heating Equipment Market - Yiwu, known as the "world supermarket," is entering a peak season for heating equipment as demand for various heating devices rises [7] - Popular products include gas heaters, which are primarily exported to the Middle East and Central Asia, reflecting a diverse demand from both domestic and international consumers [9] - New heating products, such as multifunctional heating and cooling machines, are gaining attention, with expectations of a new wave of orders in the Yiwu market [10] Group 3: Shandong Binhai Winter Pipa Shrimp - Pipa shrimp, a significant seafood resource in the Bohai Bay area, is currently in its peak harvesting season, providing a vital income opportunity for local fishermen [12][17] - The winter catch of Pipa shrimp is characterized by its firm texture and sweet taste, with daily catches exceeding 1,000 kilograms, indicating strong market demand [17] Group 4: Fuzhou Minhou Goldfish Sales - The goldfish market in Minhou, Fuzhou, is entering a sales peak at the start of the new year, with colorful and diverse goldfish being sold through various e-commerce platforms [16] Group 5: Hangzhou Employment Services - Hangzhou is developing a "15-minute employment service circle," extending job placement and vocational guidance services to streets and communities [18] - The local labor market has published over 6,000 temporary job positions and conducted nearly 70 training sessions since 2025, successfully matching job seekers with employment opportunities [21] Group 6: Yunnan Water Conservancy Projects - Winter is identified as the optimal period for water conservancy project construction in Yunnan, particularly in the Yiliang and Luxi areas, which are crucial for irrigation [23] - The irrigation area of the project is designed to cover 600,000 acres, ensuring water safety for both agricultural and urban needs [25] - The construction of key pump stations is nearing completion, with preparations underway for spring irrigation [26]

在气温持续走低的冬日里，"暖经济"成为一股消费热潮。去东北玩想穿得暖和，可以选择在当地租赁羽 绒服；想吃热乎乎的火锅，可以逛逛"涮肉美食节"；朋友聚会要温暖也要欢乐，泡温泉、做汗蒸成了不 少年轻人的心头好……冬季消费形式推陈出新，激发出别样活力。 穿得暖和，租得实惠 "本来还在纠结，买件什么样的羽绒服去东北合适。没想到，在网上发现有租羽绒服这种新服务，真是 太方便了。"元旦假期期间，张嘉和她的家人从广东省广州市来到黑龙江省哈尔滨市旅游，体验冰雪乐 趣。出发前，张嘉查了很多攻略，"在东北要穿多厚的衣服"是她最关心的问题之一。 "广东和东北温差太大了，特别怕孩子冻着。但一家四口人，要是把厚毛衣、长款羽绒服、羽绒裤、棉 鞋等都买全了，加起来最少也得大几千元，这些平时在广东穿不上，实在不划算。"张嘉觉得有些犹 豫，就在社交媒体上发帖咨询网友建议。很快有人留言告诉她，在哈尔滨有很多可以租赁羽绒服的店， 十分方便，能完美满足张嘉的需求。 "我上网一搜，还真不错。大人小孩的羽绒服都有，可以选择送到机场或者酒店。不仅能省下一笔钱， 我们也不用带大行李箱过去了。"张嘉开心地跟记者说。 2025年12月28日，游客在黑龙江哈尔滨 ...