在气温持续走低的冬日里，"暖经济"成为一股消费热潮。去东北玩想穿得暖和，可以选择在当地租赁羽 绒服；想吃热乎乎的火锅，可以逛逛"涮肉美食节"；朋友聚会要温暖也要欢乐，泡温泉、做汗蒸成了不 少年轻人的心头好……冬季消费形式推陈出新，激发出别样活力。 穿得暖和，租得实惠 "本来还在纠结，买件什么样的羽绒服去东北合适。没想到，在网上发现有租羽绒服这种新服务，真是 太方便了。"元旦假期期间，张嘉和她的家人从广东省广州市来到黑龙江省哈尔滨市旅游，体验冰雪乐 趣。出发前，张嘉查了很多攻略，"在东北要穿多厚的衣服"是她最关心的问题之一。 "广东和东北温差太大了，特别怕孩子冻着。但一家四口人，要是把厚毛衣、长款羽绒服、羽绒裤、棉 鞋等都买全了，加起来最少也得大几千元，这些平时在广东穿不上，实在不划算。"张嘉觉得有些犹 豫，就在社交媒体上发帖咨询网友建议。很快有人留言告诉她，在哈尔滨有很多可以租赁羽绒服的店， 十分方便，能完美满足张嘉的需求。 "我上网一搜，还真不错。大人小孩的羽绒服都有，可以选择送到机场或者酒店。不仅能省下一笔钱， 我们也不用带大行李箱过去了。"张嘉开心地跟记者说。 2025年12月28日，游客在黑龙江哈尔滨 ...

1-3日，全市重点监测零售企业销售额同比增长12.55%；全市重点监测餐饮企业销售额同比增长 36.08%。 （来源：沈阳晚报） 转自：沈阳晚报 元旦假期，沈城消费市场物资供应丰富，全市大力开展"约沈阳 悦消费"系列促消费活动，各大商家开 展了丰富多彩的促销活动。节日市场活力十足、热潮涌现。 供应足—— 市民节日餐桌物丰价美 节日里，家人聚餐、朋友聚会，自然少不了一桌丰盛的美味大餐。果蔬、肉蛋、糖酒……元旦期间沈阳 市场供应充足而丰富。 记者了解到，元旦期间，市商务局全面加强全市重要生活必需品保障供应、市场监测，确保元旦期间市 场库存充足、运行稳定。节日期间，全市粮、油、肉、菜等重要生活必需品库存充足，备货量可充分满 足市民10日以上消费需求。其中，盛发、雨润、地利3家蔬菜批发市场现有库存达6500吨以上，节日里 每日新增上市3000吨以上。雨润、地利2家水果批发市场现有库存18000吨，每日新增上市近6000吨，充 分满足市民节日期间消费需求。 市商务局每日监测批发、仓储、零售等流通领域肉蛋奶、菜果、粮油、水产品等14大类35个品种基本生 活必需品的货源、销售、价格和消费需求变化情况。 消费热—— 百场促销 ...

对温暖的追求正驱动家居生活向智能化、舒适化深度演进。在苏宁易购等线下卖场，针对冬季痛点 的"神器"层出不穷：实现"零冷水"即开即热的热水器、可预约早餐的智能蒸烤箱、具备"空气洗"祛味护 理功能的洗烘产品，以及支持手机APP远程操控的取暖设备，共同构建起智慧暖居场景。 京东相关负责人表示，如今消费者不再满足于被动"猫冬"，而是希望通过"暖科技"主动营造恒温、恒 湿、智能便捷的理想居家环境，催生了活跃的"居家暖冬经济"。 新华财经北京12月29日电 随着全国多地气温持续走低，一股以御寒、养生、舒适为核心诉求的"暖经 济"全面兴起，成为驱动季节性消费的重要力量。 业内人士指出，"暖经济"的持续升温，不仅是气温下降带来的自然反应，更折射出消费理念向健康化、 舒适化、智能化升级的清晰趋势。 寒冷天气直接拉动了以"温暖"为主题的餐饮消费。美团数据显示，入冬以来，火锅、烧烤等餐饮"暖消 费"需求升温，其中，火锅店餐饮堂食线上交易额位居全品类第一，持续占据餐饮消费热点。自美团"火 锅季"开启以来，平台上的相关主题团购订单量较去年同期增长超330%。消费偏好也呈现出新特点，与 往年相比，具有滋补养生属性的黑山羊火锅、菌菇火锅、 ...

Core Viewpoint - The article discusses the rising popularity of bathing culture across China, highlighting a shift from a regional preference in the Northeast to a nationwide trend, with significant growth in both participation and spending in the bathing industry [4][6][7]. Group 1: National Bathing Trend - There is a noticeable increase in the enthusiasm for bathing across various regions in China, with a marked rise in customer traffic at bathing centers compared to previous years [6]. - According to Douyin's recent report, the number of group purchase orders related to bathing has increased by over 38% year-on-year, with sales revenue rising by 50% [7]. - The bathing industry is expanding beyond its traditional Northeast stronghold, becoming a common leisure activity for people across the country [7][11]. Group 2: Regional Differences - The top five cities with the highest willingness to spend on bathing are Zhengzhou, Xi'an, Beijing, Shanghai, and Hangzhou, indicating a balanced interest from both northern and southern regions [11]. - Northern consumers prefer "scrubbing" as a bathing method, with group purchase orders for scrubbing in Northeast China increasing by 63%, while the southern regions favor "soaking" in hot springs, with Chongqing seeing a staggering 115% growth in related orders [11][12]. Group 3: Changing Demographics - The demographic of bathing consumers is shifting, with a significant increase in younger customers, particularly those aged 18-23, whose order volume has surged by 55% [17]. - The primary consumer groups now include individuals aged 31-40 (37% of total orders) and 24-30 (29% of total orders), indicating that the post-90s generation is becoming a dominant force in the bathing market [17][18]. Group 4: Evolving Consumer Preferences - Younger consumers are reshaping the bathing industry by introducing new demands and experiences, transforming bathing from a mere relaxation activity into a social and multi-functional experience [18]. - Bathing centers are evolving to offer a variety of services, including dining, socializing, and even business meetings, catering to a broader range of customer needs [18][19]. Group 5: Seasonal Consumption Patterns - The winter season has become a peak time for bathing, with many consumers incorporating it into their regular winter routines as a way to combat the cold [21][22]. - Douyin's initiatives have streamlined the process of finding and booking bathing services, enhancing consumer experience and driving increased participation in the bathing economy [22].

"本来冲着'羊绒袜'买的，结果含毛量只有3%，这也敢叫羊绒袜？"12月21日，长沙市民李女士向三湘都 市报投诉称，前不久，她准备网购几双保暖袜御寒，没想到在网购平台知名品牌旗舰店消费时遇到糟心 事，商品页面满屏的"羊绒保暖"，实际含毛量仅为3%。而另一网店购买的"高含量羊毛"的袜子，收货 后发现羊毛含量"缩水"。 连日来，记者采访发现，火热的"暖经济"背后，个别商家通过混淆概念、虚标数值，甚至标签留白等方 式，透支着消费者的信任。 投诉："羊绒袜"羊毛含量仅3% 根据李女士提供的线索，记者进入网购平台一款"鸭鸭羊绒袜"的详情页，"羊绒保暖""加绒加厚"等字眼 格外醒目。然而，翻遍整个页面，却找不到羊毛或羊绒具体含量的标注。 "羊绒含量是多少？"面对记者的追问，客服先是自动回复"羊毛含量为50%—70%"，随后人工回复"含羊 毛3%"。当记者询问"3%的羊毛含量能否标注为羊绒袜"时，客服回应"都一样的哦亲"。 遭遇：购买羊毛被标签"留白" 不仅是几十元的袜子，羊毛被同样暗藏玄机。长沙市民张女士花200多元网购了一床"纯羊毛被"，盖起 来感觉不贴身、又闷又硬，"就像裹了一层塑料布"。 张女士拆开被子查验，发现这款 ...

12月22日，抖音生活服务发布《洗浴消费报告》(下称"报告")。天气转冷，洗浴、汗蒸和泡汤等关键词在抖音的搜索量明显上涨。报 告显示，11月1日至12月10日，抖音平台洗浴泡汤相关内容数同比涨43%，分享量同比涨52%。平台相关团购订单量同比增长超38%， 销售额同比涨50%。11月至今，下单用户平均每人洗浴或泡汤2次。 洗浴消费活力足, 带动"暖经济" 升温 洗浴泡汤相关内容数同比涨 43% 分享量同比涨 52% 平台洗浴相关团购订单量 = 同比涨超 38%，销售额同比涨50% 入冬一个多月，下单用户平均每人 洗浴/泡汤 之次 洗浴消费关键词 洗澡 漫堂 洗浴 汤泉 按摩 汁蒸 泡澡 泡汤 薬皇 搓澡 *根据关键词播放量得出 数据来源:抖音生活服务洗浴消费报告 数据周期: 如无特殊说明,数据统计周期为2025年11月1日至2025年 12月10日,同比2024年11月1日至12月10日 数据显示，全国各地洗浴消费意愿普遍上扬，郑州用户下单最踊跃。郑州、西安、北京、上海、杭州是洗浴下单TOP5城市，沈阳、 哈尔滨、重庆、深圳、成都是五大消费增速最快城市。洗浴泡汤呈现出"北搓澡、南汤泉"特性，全国有五大消费圈： ...

转自：成都日报锦观 冬至"暖经济"遇上"村糖会"，各地市集与餐馆客流爆棚 一碗羊肉汤带动全域消费热 "11月就进入销售旺季，羊肉汤平均每天能卖200余份。"简阳市廖世羊肉名汤食品有限责任公司宋倩经理介绍，今年羊肉美食节融入"村糖 会"元素，人气更旺。为迎战冬至，凌晨4点就备货熬汤，仅冬至日上午就卖出2000多份羊肉汤。 "好吃又好耍！149元两大一小，价格也很划算，我们还第一次吃红汤羊肉，这个冬至太棒了！"12月21日，提前在网上预约的冯先生一家专程 从成都城区到邛崃临济镇吃红汤羊肉，过冬至。现场，上千人共吃羊肉宴让冬至的氛围格外浓烈。此外，滚铁环、趣味赶猪、推鸡公车等游戏 让游客们欢乐不断，更有村糖集市供游客采买当地特色商品等。 在大邑县东门综合市场，每家羊肉摊前都是人头攒动，购买羊肉的市民络绎不绝。"每年12月起为羊肉销售旺季，特别是冬至前后几天，一天 至少能卖1500斤。"魏氏鲜羊肉批发店店主陈雪梅告诉记者。 昨日，青羊区小关庙冬日汤锅美食节火热开幕。记者从现场了解到，今年汤锅美食节不仅延续了往年表演助兴的传统，更增设互动体验环节， 市民和游客可以通过打卡活动领取文创产品、消费券。晚上6点半，不少店的堂 ...

Core Insights - The article highlights the launch of Longfor Commercial's year-end promotional event "Tianjie Happy Season," which aims to boost consumer spending during the holiday season in North China [1][8]. Group 1: Event Overview - The "Tianjie Happy Season" will take place from December 19 to 21, featuring various engaging activities across nine Tianjie locations in North China, in collaboration with over a hundred quality brands [1][8]. - Activities include artistic performances, educational events, and family-friendly entertainment, enhancing the shopping experience for consumers [3][4]. Group 2: Specific Activities - Changying Tianjie will host a special variety show in collaboration with the Beijing Opera and a comedy show, along with an international shell exhibition and knowledge lectures [4]. - Other Tianjie locations will feature unique events such as a Christmas market, a mobile museum, and a birthday celebration for local celebrities, creating a festive atmosphere [6][8]. Group 3: Promotional Offers - The event includes significant promotional offers, such as a 3000 Longzhu coupon for every 1200 yuan spent, and exclusive discounts on high-end brands like CHANEL, DIOR, and GUCCI [8][10]. - Various Tianjie locations will also offer unique products and special discounts, ensuring a diverse shopping experience for different consumer segments [10]. Group 4: Strategic Goals - The "Tianjie Happy Season" aims to transform shopping malls into community-centric spaces that enhance lifestyle quality by combining shopping, entertainment, and emotional engagement [10].

同时，深受年轻人追捧的"故宫妆造"热度持续攀升。美团数据显示，12月第二周以来，"故宫妆造"搜索 量环比上周激增超67%，北京、沈阳、广州、天津、南京等地用户搜索最为活跃。此外，"故宫文创伴 手礼""故宫附近美食""故宫下午茶""故宫附近酒店民宿"搜索量均上涨超100%。 北京商报讯(记者郭缤璐)12月12日，北京今年入冬以来的初雪如约而至，古装打卡和铜锅涮肉成初雪标 配，搜索热度飙升。美团数据显示，"涮肉"相关搜索量显著攀升，其中"南门涮肉"搜索量同比激增 107%，"铜锅涮肉"同比增长96%。八爷涮肉(王府井（600859）故宫店)、牛街清真满恒記(平安里西大 街店)、北平三兄弟涮肉(簋街店)、南门涮肉(天坛店)等门店，纷纷跻身搜索热度前列。 ...

Core Viewpoint - Qingdao's "warm economy" is thriving during the winter season, transforming cold weather into a unique attraction for both locals and tourists, with various warm consumption experiences emerging as new growth points for the city's economy [1][11]. Group 1: Warm Consumption Experiences - The winter season in Qingdao has led to the popularity of traditional activities such as "围炉煮茶" (tea brewing around a stove), where friends gather to enjoy warm drinks and snacks, creating a cozy atmosphere [3][5]. - New beverage offerings like "hot cola" have been introduced, combining traditional flavors with health-oriented ingredients, catering to diverse consumer preferences [5]. - The winter market scene has shifted to include warm food options like beef and lamb hot pots, which have become essential offerings during the colder months [7]. Group 2: Social and Emotional Aspects - The demand for warmth extends beyond physical comfort to emotional and social needs, with gatherings in night markets and bars enhancing social interactions during winter [9][11]. - Events and activities, such as the "海鸥季" (seagull season) and cultural markets, have turned natural attractions into social platforms, making winter tourism a popular topic among locals and visitors [11]. - The overall winter consumption experience in Qingdao fosters a sense of belonging and community, as both residents and tourists engage in shared warm experiences [11].