本文字数：1610，阅读时长大约3分钟 作者 | 第一财经 马一凡 在上海市杨浦区，互联网博主、B站UP主等优质内容创作人才，有望获得最高200万元的购房补贴！ 2025年12月8日，上海市杨浦区人民政府官网披露，杨浦区人民政府办公室于近日发布"关于印发 《杨浦区打造互联网优质内容创作集聚区支持政策》的通知"（以下简称"通知"），其核心内容是通 过减免企业房租和物业费、奖励互联网优质内容、设立互联网内容创作投资基金、给予购房补贴和租 房补贴的方式，来支持在杨浦区开展经营的互联网优质内容创作企业与创作人才。 通知中的第五条支持举措尤其引人注意——杨浦区对在本区内购买首套自住商品住房的互联网优质内 容创作者，经认定符合条件的，给予一次性住房补贴支持，补贴额度最高200万元。支持互联网优质 内容创作者优先入住本区指定的人才社区，经认定符合条件的，给予三年期每月最高8000元的租房 补贴支持。 2025.12. 09 第一财经记者注意到，这已经不是杨浦区第一次提出对互联网优质内容创作者给予高额住房补贴了。 去年7月杨浦区曾发布全球互联网优质内容创作者"优享计划（试行）"，该计划第五条提出：对在本 区内购买首套自住商品 ...

Core Insights - The 2025 Shanghai Internet Audio-Visual Content Creators Conference highlighted the evolving landscape of the internet audio-visual industry, focusing on the theme "Collective Creation for Joy" and emphasizing the need for a robust ecosystem to support creators [1] Group 1: Industry Overview - The internet audio-visual industry is projected to exceed 12.2 trillion yuan by the end of 2024, with over 757,000 related enterprises, marking a 16% increase in new companies in 2024 alone [1] - The number of internet video users has surpassed 1.07 billion, nearly covering the entire online user base, while short video creator accounts have reached 1.62 billion, with daily uploads exceeding 130 million [1][4] Group 2: Technological Impact - The rise of AIGC (Artificial Intelligence Generated Content) is transforming the industry, with predictions that by 2026, up to 90% of online content may be AI-generated, indicating a shift in creator roles and capabilities [20][22] Group 3: Content and Commercialization - The trend is moving from a focus on quantity to quality in content creation, with platforms emphasizing long-form content and community engagement, as evidenced by Bilibili users averaging 102 minutes of daily usage [13][16] - Platforms like Douyin and Xiaohongshu are fostering diverse monetization strategies, with Xiaohongshu's community contributors exceeding 100 million, showcasing a decentralized content ecosystem [23][41] Group 4: Cultural Integration and Globalization - The integration of online and offline cultural products is evident, with creators like Li Ziqi revitalizing traditional culture through modern platforms, indicating a blending of entertainment and cultural heritage [8][10] - The internationalization of Chinese content is shifting from mere export to establishing communities abroad, with creators like Dianxi Xiaoge gaining significant followings on platforms like YouTube [28][30] Group 5: Future Outlook - The future of the internet audio-visual industry is expected to focus on building cultural assets and enhancing creator support systems, with platforms transitioning from traffic-driven models to asset-driven operations [36][40] - The establishment of supportive policies, such as those from Shanghai, aims to create a conducive environment for diverse creators, fostering a sustainable ecosystem for content creation [24][27]