Core Insights - The 2025 Shanghai Internet Audio-Visual Content Creators Conference highlighted the evolving landscape of the internet audio-visual industry, focusing on the theme "Collective Creation for Joy" and emphasizing the need for a robust ecosystem to support creators [1] Group 1: Industry Overview - The internet audio-visual industry is projected to exceed 12.2 trillion yuan by the end of 2024, with over 757,000 related enterprises, marking a 16% increase in new companies in 2024 alone [1] - The number of internet video users has surpassed 1.07 billion, nearly covering the entire online user base, while short video creator accounts have reached 1.62 billion, with daily uploads exceeding 130 million [1][4] Group 2: Technological Impact - The rise of AIGC (Artificial Intelligence Generated Content) is transforming the industry, with predictions that by 2026, up to 90% of online content may be AI-generated, indicating a shift in creator roles and capabilities [20][22] Group 3: Content and Commercialization - The trend is moving from a focus on quantity to quality in content creation, with platforms emphasizing long-form content and community engagement, as evidenced by Bilibili users averaging 102 minutes of daily usage [13][16] - Platforms like Douyin and Xiaohongshu are fostering diverse monetization strategies, with Xiaohongshu's community contributors exceeding 100 million, showcasing a decentralized content ecosystem [23][41] Group 4: Cultural Integration and Globalization - The integration of online and offline cultural products is evident, with creators like Li Ziqi revitalizing traditional culture through modern platforms, indicating a blending of entertainment and cultural heritage [8][10] - The internationalization of Chinese content is shifting from mere export to establishing communities abroad, with creators like Dianxi Xiaoge gaining significant followings on platforms like YouTube [28][30] Group 5: Future Outlook - The future of the internet audio-visual industry is expected to focus on building cultural assets and enhancing creator support systems, with platforms transitioning from traffic-driven models to asset-driven operations [36][40] - The establishment of supportive policies, such as those from Shanghai, aims to create a conducive environment for diverse creators, fostering a sustainable ecosystem for content creation [24][27]

中国网络视听产业正迎来爆发式增长与深刻变革，网络视听已成为数字经济核心与文化传播主阵地。互 联网优质内容是讲好中国故事、展示城市形象的重要支撑，是培育文化新质生产力、提升城市软实力的 战略布局。 作为"2025上海互联网内容创作者活动月"核心活动的"2025上海网络视听内容创作者大会"将于2025年9 月19日-20日在上海市杨浦区大创智公共服务平台隆重举行。本次大会以"众声成乐"为主题，秉持"繁荣 优质内容创作，弘扬主流价值文化"的宗旨，汇聚监管机构、头部平台、顶尖创作者及行业领袖，共同 探索数字内容产业的未来路径，助力打造具有全球影响力的中国网络视听内容生态，将上海打造成为互 联网优质内容的"梦工厂"，让创作者与城市共成长、与未来共腾飞。 ...

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair has opened, with Guangdong Province launching a comprehensive policy package of 87 measures aimed at promoting high-quality development in the cultural industry, covering various sectors including film, performing arts, animation, online games, e-sports, and online audio-visual content. Film Industry - Development of the Pearl River Delta Film Industry Belt by leveraging the dual-engine role of Guangzhou and Shenzhen, with tax incentives for eligible enterprises [2] - Establishment of a film creation topic database and project coordination mechanism to encourage diverse creative types and support low-cost excellent films [3] - Implementation of a funding support mechanism for key projects, with up to 2 million yuan available for production stages and additional rewards based on box office performance [4][5] - Encouragement of the establishment of film industry parks and improvement of distribution and investment mechanisms [7][8] - Support for the application of cutting-edge technologies in film production, with funding available for projects utilizing advanced filming techniques [9] Performing Arts Market - Support for Guangzhou and Shenzhen to become international performing arts capitals, with incentives for large-scale performance venues [16] - Promotion of cultural cooperation and exchange within the Guangdong-Hong Kong-Macao Greater Bay Area [16] - Encouragement of international collaboration and the introduction of high-quality performances to Guangdong [16][18] - Support for the development of new performing arts formats and integration with tourism [20] Animation and Film Industry - Creation of a favorable ecosystem for animation and film in the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on original IP and digital transformation [27] - Encouragement of high-quality original animation content production with financial support for selected projects [28] - Support for the application of advanced technologies in animation production [29] - Financial rewards for animation works that achieve significant recognition in national and international awards [30] Online Gaming Industry - Support for the development of original online gaming products and technological innovation, with funding for projects that integrate cultural elements [35] - Optimization of the business environment for gaming companies, including improved administrative services [36] - Development of gaming industry clusters in key regions, enhancing collaboration with other sectors [37][39] E-sports Industry - Establishment of Guangzhou and Shenzhen as e-sports hubs, promoting resource sharing and policy coordination [42] - Support for the production of e-sports content that incorporates traditional cultural elements [43] - Development of a dual-track system for top-tier and unique e-sports events, with funding for international competitions [44] Online Audio-Visual Industry - Increased financial support for the online audio-visual industry, focusing on quality content creation and technological innovation [51] - Enhancement of industry park capabilities to support the growth of the online audio-visual sector [52] - Promotion of high-quality audio-visual content that reflects cultural values and local stories [53]