丰富的消费场景，体验新技术、新产品，成为许多博主文字和镜头里的焦点。"模速空间"里设置AI黑科 技体验店，各大博物馆争先上线VR体验区，无人驾驶智能网联汽车在开放道路上稳定行驶……这些创 新成果，无疑会受到读者和观众的关注。 "音乐人王搏""不刷题的吴姥姥"……上周，在上海市委网信办牵头下，这些互联网优质内容创作者坐在 一起，畅谈在沪开展内容创作的经历与感受。 "互联网优质内容是上海经济社会高质量发展的重要软实力。"被称作"沪九条"的《上海市关于支持互联 网优质内容创作的若干举措》开宗明义。 新时代，互联网内容创作者已经在信息传播、知识分享、创意表达等方面，发挥起越来越重要的作用。 尤其是部分优创者，动辄有成百上千万的粉丝，既是多元内容的表达者，也是文化创意产业的经营者。 上海专门出台文件，从完善金融要素支撑、健全产业配套服务、开放内容创作场景、完善职业发展通道 等方面支持互联网优质内容创作，营造良好行业生态，希望通过政策激励，吸引更多互联网内容优创者 在沪安家展业。这是两手棋：丰富城市的多元表达，推动相关产业发展跃升。 除了政策这个加分项，更能吸引互联网优创者的是，上海本身就是一个优质内容的宝库，让账号能够 ...

"音乐人王搏""不刷题的吴姥姥"……上周，在上海市委网信办牵头下，这些互联网优质内容创作者坐在 一起，畅谈在沪开展内容创作的经历与感受。 "互联网优质内容是上海经济社会高质量发展的重要软实力。"被称作"沪九条"的《上海市关于支持互联 网优质内容创作的若干举措》开宗明义。 新时代，互联网内容创作者已经在信息传播、知识分享、创意表达等方面，发挥起越来越重要的作用。 尤其是部分优创者，动辄有成百上千万的粉丝，既是多元内容的表达者，也是文化创意产业的经营者。 这些背后，是上海不断集聚辐射全球的人才、技术、信息等要素资源，带来越来越丰富的城市体 验；"把最好的资源留给人民"，上海为互联网内容创作提供了源源不断的好故事、新点子。 当下，科技进步日新月异，网络热点此起彼伏，"网红城市"轮番现身，任何城市无法一劳永逸。上海想 要一直保持对互联网优创者的城市"黏性"，同样也不能停下脚步。 优化营商环境，让每一个经营主体都能顺利办事创业，站稳脚跟壮大自己；扩大开放水平，让世界各地 的"博主""达人"都乐意来到上海，在上海生活；鼓励创新创造，让互联网内容创作者敢于突破常规，不 断发掘新内容、探索新表达；塑造包容氛围，让不同文化背景 ...

Core Viewpoint - The article discusses the initiatives launched by Shanghai to support high-quality internet content creation, highlighting the positive impact of the "沪九条" policy on the local content creation ecosystem and the experiences of various creators involved in this movement [2][9]. Group 1: Policy and Initiatives - In July 2025, Shanghai introduced the "Several Measures to Support High-Quality Internet Content Creation" (referred to as "沪九条"), which aims to foster a vibrant environment for content creators [2]. - Since the policy's implementation, the internet content creation sector in Shanghai has flourished, becoming a fertile ground for creative endeavors [2]. Group 2: Creator Experiences - The company Yuan Chuan has had two works selected in the "2025 Internet High-Quality Content Creation Project," showcasing the recognition of their commitment to mainstream values and quality creation [4][9]. - Various creators expressed that working in Shanghai not only provides resource support but also enhances their identity and confidence in their creative pursuits [7]. - The founder of the "饭统戴老板" account emphasized that the "沪九条" policy has instilled strong confidence in the content industry [9]. Group 3: Future Directions and Cultural Impact - Creators discussed their plans to explore themes such as red culture, Haipai culture, and Jiangnan culture, aiming to enhance cultural tourism and international communication [12]. - The founder of the "音乐人王搏" account plans to create songs that reflect Shanghai's essence and promote the city's image through music [14]. - The article highlights the importance of storytelling and emotional connection in content creation, emphasizing that creators should focus on meaningful narratives rather than just chasing traffic [27].

Core Insights - Bilibili (B站) hosted the 2025 Top 100 UP Master Awards, showcasing over 49,000 videos with a total duration exceeding 990,000 minutes, indicating a strong presence of long-form content in the current short video trend [1] - The "Shanghai Creator" label is common among many top UP Masters, benefiting from the "Nine Measures" policy aimed at supporting high-quality internet content creation in Shanghai [1] - Bilibili has 117 million daily active users with an average usage time of 112 minutes, and over 6,000 interest communities, highlighting its diverse content landscape [2] Group 1: Content Creation and Community - The Top 100 UP Master award encourages original content, serving as a benchmark for deep content in the video industry, with criteria including professionalism, influence, and innovation [2] - Over 60% of the top UP Masters have been creating content for more than five years, with the longest tenure reaching 15 years [2] - The creators emphasize authenticity and curiosity in their content, focusing on genuine engagement rather than commercial motives [3] Group 2: Market Dynamics and Trends - Despite the rise of short videos, both creators believe that high-quality long videos will always have a market demand [4] - Shanghai is identified as the city with the highest density of creators across various follower levels, attributed to its rich cultural activities and content platforms [6] - The "Nine Measures" policy is facilitating collaboration among creators, enhancing the creative environment in Shanghai [6][7] Group 3: Future Developments - Both creators are applying for support under the "Nine Measures" policy, planning to relocate their creative efforts to Shanghai [7] - The V聚场 initiative aims to gather top creators with a total fan base exceeding 100 million, providing a comprehensive space for content creation and collaboration [7]

Core Insights - The article highlights the impact of the "Shanghai Measures to Support Quality Internet Content Creation" (referred to as "Hu Jiu Tiao") which was officially released in July last year, positioning Shanghai as a hub for viral content and providing a platform for creators to showcase their talents [1] Group 1: Event Overview - The Bilibili 2025 Top 100 UP Master Ceremony took place on January 18, gathering diverse internet content creators to celebrate achievements in categories such as Best Work, Original Column, and Best Newcomer [1] - The Top 100 UP Master award aims to encourage original content, serving as a barometer for deep content in the video industry, with evaluation criteria including professionalism, influence, and innovation [3] Group 2: Content Creation Statistics - The Top 100 UP Masters collectively created over 49,000 videos, with a total duration exceeding 990,000 minutes [3] - "Yushuo Sports Xu Jingyu" led in the number of videos created with 6,334, while "Yishu" topped the annual update duration with 18,000 minutes, approximately 300 hours [3] Group 3: UP Master Diversity - Over 60% of the Top 100 UP Masters have been creating content for more than five years, with 18 individuals having over ten years of experience; the longest-serving UP Masters have been active for 15 years [4] - There are 27 first-time awardees among the Top 100, and 12 UP Masters with less than three years of experience, including "Lan Piaopiao Fly" from the gaming sector and "Qingjie Youmei You Wuli" from the knowledge sector, both with only one year of experience [4] - Several UP Masters returned to the Top 100 after several years, such as "Yuge Daochu Pao" and "Laoshi Hao Wo Jiao He Tongxue," who won awards for innovative content [4]

Core Viewpoint - The Yangpu District of Shanghai has announced a new policy to support high-quality internet content creators, offering substantial housing subsidies and other incentives to attract talent and businesses to the area [1][5]. Group 1: Policy Details - The newly released policy includes measures such as rent and property fee reductions, rewards for quality content, the establishment of an investment fund, and housing subsidies up to 2 million yuan for eligible content creators [1][5]. - Eligible creators can receive a one-time housing subsidy of up to 2 million yuan for purchasing their first self-occupied property, along with a monthly rental subsidy of up to 8,000 yuan for three years [1][4]. Group 2: Previous Initiatives - In July of the previous year, Yangpu District launched the "Preferred Plan for Global Internet Quality Content Creators," which also offered housing subsidies based on the creator's talent level, with amounts reaching up to 2 million yuan for strategic creators [2][4]. - The "Preferred Plan" was part of a broader initiative to establish a high-level talent hub and was considered a pioneering effort nationwide [2]. Group 3: Economic Context - The Yangpu District has seen significant growth in its digital economy, becoming the largest tax-contributing industry, with over 8,000 digital economy enterprises and a software and information service industry scale exceeding 300 billion yuan [5]. - The district's focus on attracting internet content creators aligns with the "Nine Measures" policy aimed at supporting the development of high-quality internet content as a key soft power for economic growth [5][6].

本文字数：1610，阅读时长大约3分钟 作者 | 第一财经 马一凡 在上海市杨浦区，互联网博主、B站UP主等优质内容创作人才，有望获得最高200万元的购房补贴！ 2025年12月8日，上海市杨浦区人民政府官网披露，杨浦区人民政府办公室于近日发布"关于印发 《杨浦区打造互联网优质内容创作集聚区支持政策》的通知"（以下简称"通知"），其核心内容是通 过减免企业房租和物业费、奖励互联网优质内容、设立互联网内容创作投资基金、给予购房补贴和租 房补贴的方式，来支持在杨浦区开展经营的互联网优质内容创作企业与创作人才。 通知中的第五条支持举措尤其引人注意——杨浦区对在本区内购买首套自住商品住房的互联网优质内 容创作者，经认定符合条件的，给予一次性住房补贴支持，补贴额度最高200万元。支持互联网优质 内容创作者优先入住本区指定的人才社区，经认定符合条件的，给予三年期每月最高8000元的租房 补贴支持。 2025.12. 09 第一财经记者注意到，这已经不是杨浦区第一次提出对互联网优质内容创作者给予高额住房补贴了。 去年7月杨浦区曾发布全球互联网优质内容创作者"优享计划（试行）"，该计划第五条提出：对在本 区内购买首套自住商品 ...

Core Viewpoint - The Yangpu District of Shanghai is implementing a support policy for high-quality internet content creators, offering substantial housing subsidies to attract talent in the digital economy sector [2][5]. Group 1: Housing Subsidies - Internet content creators in Yangpu can receive a one-time housing subsidy of up to 2 million yuan for purchasing their first self-occupied property [2][3]. - Eligible creators can also receive a monthly rental subsidy of up to 8,000 yuan for three years [2][3]. Group 2: Talent Classification - Creators are categorized into three tiers based on their influence and contributions: - Strategic creators, who have top 1% influence and may receive up to 2 million yuan [3][4]. - Leading creators, with top 5% influence, eligible for up to 1 million yuan [4]. - Potential creators, with top 8% influence, eligible for up to 500,000 yuan [4]. Group 3: Policy Background - The recent policy is a reiteration of previous initiatives aimed at supporting internet content creators, including the "优享计划" launched in July of the previous year [3][5]. - The "沪九条" initiative emphasizes the importance of internet content creation for high-quality economic development and aims to establish Yangpu as a leading hub for digital content [5][6]. Group 4: Economic Impact - Yangpu District has seen significant growth in its digital economy, contributing the largest share of tax revenue among industries, with over 8,000 digital economy enterprises and a software and information service industry scale exceeding 300 billion yuan [5][6].

Core Points - The event "Pudong Shining Doorplate, Hand in Hand to Create the Future - Huangpu Internet Quality Content Creation Talent FTC Talk" was held on October 16, focusing on promoting quality content creation in the internet sector [1] - The establishment of the "Bund FTC Talent Home" signifies Huangpu District's innovative step in integrating building party construction with industrial development [3] - Huangpu District has implemented a series of measures, including the "Huangpu Ten Policies," to become a reliable partner for internet quality content creators [5] Group 1 - The "Bund FTC Talent Home" will provide a comprehensive range of 168 services across six categories, including dining, travel, and policy consultation, aimed at enhancing the quality of content creation [3] - The event launched an empowerment plan for internet content creators, introducing a service system that includes a worry-free service package, a quality content material library, and a creative hand-drawn map [5] - The event featured a sharing session by creators, highlighting the "Suhua Meixin Talent Apartment" designed to improve living experiences for creators and foster a creative community [7] Group 2 - The event included a presentation by a marketing talent from Xiaohongshu, focusing on the logic and strategies of quality content creation [8] - Notable bloggers shared their experiences of settling in Huangpu under the "Hujiao Policy," emphasizing the district's supportive environment for talent [9] - This FTC Talk is part of the fourth "Doorplate Light: Huangpu Talent Week," aiming to inject new vitality into regional high-quality development [11]

Core Insights - Huangpu District is actively promoting the development of a highland for quality internet content creators, with a focus on the FTC Business Building as a central hub [1][2] - The district has implemented the "Huangpu Ten Measures" to address the pain points of enterprises, covering areas such as content incentives, talent support, and financial assistance [2] - The introduction of professional recognition for internet content creators is being explored, potentially leading to nationally recognized job titles [3] Group 1: Initiatives and Policies - Huangpu District has successfully registered 23 companies and engaged over 300 MCN organizations and content creators in the past two months [1] - The "Huangpu Ten Measures" includes provisions for copyright protection and the establishment of a social vocational skills evaluation institution [2] - The district is collaborating with Xiaohongshu to pilot a special vocational ability assessment for "product marketing" [2] Group 2: Community and Resources - The FTC Business Building has launched the "FTC+1" mini-program to facilitate resource booking and provide policy services for creators and MCNs [3] - Over 500 users have registered for the mini-program, which aims to streamline services for content creators [3] - Huangpu District has organized over 300 events since July, covering various fields such as finance, technology, culture, and sports [4]