2025.12.09 作者 | 第一财经 马一凡 在上海市杨浦区，互联网博主、B站UP主等优质内容创作人才，有望获得最高200万元的购房补贴！ 2025年12月8日，上海市杨浦区人民政府官网披露，杨浦区人民政府办公室于近日发布"关于印发《杨浦 区打造互联网优质内容创作集聚区支持政策》的通知"（以下简称"通知"），其核心内容是通过减免企 业房租和物业费、奖励互联网优质内容、设立互联网内容创作投资基金、给予购房补贴和租房补贴的方 式，来支持在杨浦区开展经营的互联网优质内容创作企业与创作人才。 通知中的第五条支持举措尤其引人注意——杨浦区对在本区内购买首套自住商品住房的互联网优质内容 创作者，经认定符合条件的，给予一次性住房补贴支持，补贴额度最高200万元。支持互联网优质内容 创作者优先入住本区指定的人才社区，经认定符合条件的，给予三年期每月最高8000元的租房补贴支 持。 第一财经记者注意到，这已经不是杨浦区第一次提出对互联网优质内容创作者给予高额住房补贴了。 去年7月杨浦区曾发布全球互联网优质内容创作者"优享计划（试行）"，该计划第五条提出：对在本区 内购买首套自住商品住房的，给予一次性住房补贴支持。其中，战略 ...

本文字数：1610，阅读时长大约3分钟 作者 | 第一财经 马一凡 在上海市杨浦区，互联网博主、B站UP主等优质内容创作人才，有望获得最高200万元的购房补贴！ 2025年12月8日，上海市杨浦区人民政府官网披露，杨浦区人民政府办公室于近日发布"关于印发 《杨浦区打造互联网优质内容创作集聚区支持政策》的通知"（以下简称"通知"），其核心内容是通 过减免企业房租和物业费、奖励互联网优质内容、设立互联网内容创作投资基金、给予购房补贴和租 房补贴的方式，来支持在杨浦区开展经营的互联网优质内容创作企业与创作人才。 通知中的第五条支持举措尤其引人注意——杨浦区对在本区内购买首套自住商品住房的互联网优质内 容创作者，经认定符合条件的，给予一次性住房补贴支持，补贴额度最高200万元。支持互联网优质 内容创作者优先入住本区指定的人才社区，经认定符合条件的，给予三年期每月最高8000元的租房 补贴支持。 2025.12. 09 第一财经记者注意到，这已经不是杨浦区第一次提出对互联网优质内容创作者给予高额住房补贴了。 去年7月杨浦区曾发布全球互联网优质内容创作者"优享计划（试行）"，该计划第五条提出：对在本 区内购买首套自住商品 ...

《实施细则》规定，创作者按照知名度、影响力和对杨浦区的经济社会贡献度分为三个层次：战略创作 人才、领军创作人才、潜力创作人才。 买不起房的UP主也别急，还有每月最高8000元的租房补贴支持。 在上海市杨浦区，互联网博主、B站UP主等优质内容创作人才，有望获得最高200万元的购房补贴！ 2025年12月8日，上海市杨浦区人民政府官网披露，杨浦区人民政府办公室于近日发布"关于印发《杨浦 区打造互联网优质内容创作集聚区支持政策》的通知"（以下简称"通知"），其核心内容是通过减免企 业房租和物业费、奖励互联网优质内容、设立互联网内容创作投资基金、给予购房补贴和租房补贴的方 式，来支持在杨浦区开展经营的互联网优质内容创作企业与创作人才。 通知中的第五条支持举措尤其引人注意——杨浦区对在本区内购买首套自住商品住房的互联网优质内容 创作者，经认定符合条件的，给予一次性住房补贴支持，补贴额度最高200万元。支持互联网优质内容 创作者优先入住本区指定的人才社区，经认定符合条件的，给予三年期每月最高8000元的租房补贴支 持。 第一财经记者注意到，这已经不是杨浦区第一次提出对互联网优质内容创作者给予高额住房补贴了。 去年7月杨浦 ...

Core Points - The event "Pudong Shining Doorplate, Hand in Hand to Create the Future - Huangpu Internet Quality Content Creation Talent FTC Talk" was held on October 16, focusing on promoting quality content creation in the internet sector [1] - The establishment of the "Bund FTC Talent Home" signifies Huangpu District's innovative step in integrating building party construction with industrial development [3] - Huangpu District has implemented a series of measures, including the "Huangpu Ten Policies," to become a reliable partner for internet quality content creators [5] Group 1 - The "Bund FTC Talent Home" will provide a comprehensive range of 168 services across six categories, including dining, travel, and policy consultation, aimed at enhancing the quality of content creation [3] - The event launched an empowerment plan for internet content creators, introducing a service system that includes a worry-free service package, a quality content material library, and a creative hand-drawn map [5] - The event featured a sharing session by creators, highlighting the "Suhua Meixin Talent Apartment" designed to improve living experiences for creators and foster a creative community [7] Group 2 - The event included a presentation by a marketing talent from Xiaohongshu, focusing on the logic and strategies of quality content creation [8] - Notable bloggers shared their experiences of settling in Huangpu under the "Hujiao Policy," emphasizing the district's supportive environment for talent [9] - This FTC Talk is part of the fourth "Doorplate Light: Huangpu Talent Week," aiming to inject new vitality into regional high-quality development [11]

Core Insights - Huangpu District is actively promoting the development of a highland for quality internet content creators, with a focus on the FTC Business Building as a central hub [1][2] - The district has implemented the "Huangpu Ten Measures" to address the pain points of enterprises, covering areas such as content incentives, talent support, and financial assistance [2] - The introduction of professional recognition for internet content creators is being explored, potentially leading to nationally recognized job titles [3] Group 1: Initiatives and Policies - Huangpu District has successfully registered 23 companies and engaged over 300 MCN organizations and content creators in the past two months [1] - The "Huangpu Ten Measures" includes provisions for copyright protection and the establishment of a social vocational skills evaluation institution [2] - The district is collaborating with Xiaohongshu to pilot a special vocational ability assessment for "product marketing" [2] Group 2: Community and Resources - The FTC Business Building has launched the "FTC+1" mini-program to facilitate resource booking and provide policy services for creators and MCNs [3] - Over 500 users have registered for the mini-program, which aims to streamline services for content creators [3] - Huangpu District has organized over 300 events since July, covering various fields such as finance, technology, culture, and sports [4]

Core Insights - Yangpu District in Shanghai is actively promoting the online entertainment industry through the establishment of "V聚场," which offers significant incentives for content creators [1][2] - The district has introduced a support policy with 18 measures to attract businesses, including rent exemptions and financial rewards for impactful content creation [1][2] Group 1: Policy and Incentives - Yangpu District has launched the "Support Policy for Building a Quality Internet Content Creation Cluster," which includes six categories: exemption, reward, service, investment, subsidy, and management [1] - The first measure provides a full exemption of rent and property fees for the first year for companies entering "V聚场," with a 75% reduction in the second year and a 50% reduction in the third year [1] - A reward of up to 100,000 yuan will be given to creators who produce influential content that tells the stories of Yangpu and Shanghai [1] Group 2: Industry Growth and Ecosystem - The area has seen a surge in digital economy enterprises, with over 8,300 companies, including major platforms like Bilibili and Douyin, attracting content creators [2] - Yangpu District is projected to generate over 320 billion yuan in revenue from software and information services in 2024, with the online entertainment industry expected to contribute over 80 billion yuan [2] - The district aims to create a supportive environment for content creation, positioning itself as a "dream factory" and hub for quality internet content [2]

Core Viewpoint - The 2025 Shanghai Book Fair and National Knowledge Blogger Conference was held in Yangpu District, focusing on promoting quality internet content creation in Shanghai through various initiatives [1] Group 1: Event Highlights - The conference awarded "Annual Knowledge Influence Figures" to 10 knowledge blogger teams [1] - The event included the release of a fund, platform promotion, and policy interpretation to support the implementation of the "Shanghai Measures for Supporting Quality Internet Content Creation" [1] Group 2: Fund Establishment - The Yangpu Internet Quality Content Creation Fund, also known as "Yangpu Micro Gathering Fund," was established by Shanghai University Student Technology Entrepreneurship Foundation and Shanghai Yangpu Venture Capital Co., Ltd. [1] - The initial scale of the fund is set at 10 million yuan, aimed at supporting seed-stage content teams through public equity funding and entrepreneurial services [1]

Group 1 - Shanghai is actively developing the internet quality content creation industry, with the establishment of the "Yangpu Internet Quality Content Creation Fund" aimed at supporting seed-stage content teams with an initial scale of 10 million yuan [1] - The "沪九条" policy has been introduced to support content creators across various fields, enhancing "content productivity" and providing comprehensive services in talent attraction, industry support, copyright protection, and communication expansion [1] - Yangpu district officials emphasize the importance of policy support, platform building, and service guarantees to ensure that quality content creators are recognized, respected, and able to grow [1] Group 2 - Major platforms like Douyin, Yuewen Group, and Ximalaya have introduced initiatives for knowledge creators, indicating a strong alignment with Shanghai's policies to build a collaborative ecosystem [2] - The Shanghai Technology Exchange has outlined additional pathways for content creators through its "micro-short drama special board," focusing on creation, protection, and utilization [2] - Yangpu district's development and reform commission has provided specific interpretations of the support policies aimed at creating a concentrated area for internet quality content creation [2]

Group 1 - The event "Yang 'Digital' Pu Digital Salon" was held with the theme "Policy Protection and Compliance Progress: New Ecology of Quality Internet Content Creation" [1][3] - The venue "V Gathering Place" aims to create an ecosystem for quality internet content creators, providing convenient services since its opening in July [3][15] - The event featured discussions on the transformation of mainstream media in short video formats and the challenges faced in this transition [10][11] Group 2 - AIGC (AI-Generated Content) was highlighted for its revolutionary impact on content production, emphasizing its efficiency and potential across various applications [11][12] - Legal compliance issues in internet content creation were discussed, focusing on AI tool usage, intellectual property rights, and advertising regulations [12][15] - The salon encourages interaction among participants, fostering discussions on the development paths for quality internet content creation [14][15]

Core Viewpoint - The article discusses the "Shanghai Nine Measures" aimed at supporting high-quality internet content creation, highlighting the positive response from content creators and the establishment of dedicated creative spaces in Shanghai [1][2]. Group 1: Policy Initiatives - "Shanghai Nine Measures" is a comprehensive policy to support internet content creators, making Shanghai the first tier-one city to implement such a package [4][6]. - The measures include the establishment of creative clusters in Yangpu and Huangpu districts, equipped with professional facilities for content creation [6][7]. - Yangpu district has introduced 18 specific measures across six dimensions to foster a supportive environment for digital economy industries [7][8]. Group 2: Infrastructure and Support - The newly launched creative spaces, such as "V聚场" and the Bund FTC, provide shared resources like photography studios and sound recording rooms, which can significantly reduce costs for creators [6][8]. - Huangpu district plans to set up a service center for content creators, offering comprehensive services including market registration and copyright protection [8][9]. Group 3: Community and Identity - The initiative aims to create a community for content creators, fostering collaboration and idea exchange, which is seen as beneficial for professional growth [6][10]. - The recognition of content creators' identities is emphasized, with policies aimed at validating their roles in society and enhancing their professional status [10][12]. Group 4: Economic Impact - The policies are expected to attract both local and international content creators, enhancing the overall ecosystem and promoting collaboration between online and offline platforms [9][12]. - Incentives from platforms like Douyin, Bilibili, and Xiaohongshu will further encourage content creation through cash rewards and promotional support [13].