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记者观察|“人从众”,长白山门票已告急!IP经济激发文旅新活力
Zhong Guo Ji Jin Bao· 2025-10-02 13:14
Core Insights - The opening of the Shenyang-Baishan high-speed railway has significantly boosted tourism in the Changbai Mountain area, with ticket sales for major attractions sold out during the National Day holiday [1][4][6] - The railway reduces travel time from Beijing to Changbai Mountain from six hours to approximately four and a half hours, enhancing accessibility for tourists from the Beijing-Tianjin-Hebei region [2][4] - The National Day holiday saw over 13,000 visitors arriving at Changbai Mountain station on the first day, indicating a strong demand for tourism in the region [4][6] Transportation and Accessibility - The Shenyang-Baishan high-speed railway, which officially opened on September 28, covers a distance of 430 kilometers and connects several cities, facilitating faster travel for tourists [1][2] - The railway's design speed is 350 kilometers per hour, with travel times from Shenyang to various stations significantly reduced [2] Tourism Demand and Growth - During the National Day holiday, ticket reservations for Changbai Mountain attractions were in "waiting" status, reflecting high visitor interest [6] - Data from Ctrip indicates a nearly 200% year-on-year increase in orders for tourism in Jilin Province during the holiday, with specific attractions like Changbai Mountain Valley seeing a 328% increase [6] Economic Development and Cultural Initiatives - The area around Changbai Mountain is leveraging its tourism potential by developing IP (intellectual property) economies and themed attractions, such as the "Cloud Top Palace" inspired by popular literature [7][8] - The Endu Li leisure and vacation community is positioned as a core driver of the night economy, featuring a mix of cultural, culinary, and entertainment offerings [8][10] - The Endu Li project has transformed a previously stalled asset into a vibrant tourism destination, with plans for seasonal events to attract visitors [10]
“快旅慢游”成为长白山文旅新风尚
Xin Hua Wang· 2025-06-22 04:51
Core Viewpoint - The article highlights the emerging trend of "fast travel, slow tourism" in Changbai Mountain, emphasizing the integration of natural beauty and cultural experiences to enhance visitor engagement and satisfaction [1][3]. Group 1: Natural Attractions - The recent "ice opening" phenomenon at Tianchi Lake has attracted many tourists, showcasing a unique natural spectacle where ice layers break and melt due to wind and temperature changes [1][3]. - This year's "ice opening" is noted for its dual characteristics of "gentle melting" and "forceful breaking," marking a significant observation in the region's natural events [1]. Group 2: Cultural and Recreational Developments - The Endu Li leisure and vacation community has recently opened, featuring various cultural and creative shops that reflect the artistic talents of local students and artists [3][4]. - The community includes diverse dining options, with 20% of the restaurants being the first of their kind in Jilin Province, enhancing the culinary landscape for visitors [3]. Group 3: Transportation and Accessibility - The upcoming opening of the Shenbai High-speed Railway will reduce travel time from Beijing to Changbai Mountain to approximately 4 hours, facilitating easier access for tourists [3]. Group 4: Tourism Experience Enhancements - The Yun Ding Market, which opened in 2023, has become a popular destination for tourists, featuring over 60 food stalls and cultural displays, contributing to the overall tourism experience [4][6]. - Free shuttle bus services have been reintroduced to connect major attractions, improving visitor convenience and experience during the peak summer season [6]. Group 5: Local Community Engagement - The article notes an increasing number of outsiders, including entrepreneurs, settling in the Changbai Mountain area, contributing to the local tourism industry and cultural scene [6]. - Local residents are actively engaging in tourism-related activities, with examples of individuals starting businesses to promote the region's appeal [6].