Summary of Long White Mountain Conference Call Company and Industry Overview - The conference call discusses Long White Mountain Scenic Area, focusing on its tourism and hospitality performance in 2025, particularly in light of recent developments such as the opening of the Shenbai High-Speed Railway and seasonal visitor trends [2][4][6]. Key Points and Arguments Visitor Trends and Performance - In July, visitor numbers increased by 40% year-on-year, and in August, the growth was 13.9%, driven by summer tourism [2][4]. - The total number of visitors to the scenic area increased by approximately 10% year-on-year for the first three quarters of 2025 [4]. - The opening of the Shenbai High-Speed Railway in October reduced travel time from Shenyang to Long White Mountain to about 4 hours, leading to a nearly 20% increase in visitors from Liaoning province [6][7]. Financial Performance - The company experienced losses in the first half of the year due to an early end to the New Year holiday and extreme weather conditions [5]. - However, the summer season saw a recovery, with significant measures taken to enhance infrastructure and transportation capacity, resulting in improved performance [5]. - The hotel occupancy rate for the Long White Mountain Crowne Plaza increased by 0.31% year-on-year, although the average room rate decreased by 6.4% [10]. In the third quarter, occupancy and average room rates both rose, with revenue from room sales increasing by 10.45% [11]. Transportation and Infrastructure - The scenic area implemented strategies to manage ticket sales and visitor flow in response to sudden weather changes, including real-time adjustments to ticketing [8]. - The high-speed railway's impact is expected to be more pronounced in the coming months, enhancing visitor flexibility and increasing ticket sales uncertainty [7][16]. Seasonal Visitor Dynamics - During the autumn holiday, there was a notable increase in visitors from southern provinces, with Zhejiang province accounting for 16.73% of visitors and Guangdong province seeing a doubling in visitor numbers [9]. - The company anticipates a good increase in visitor numbers during the upcoming winter season, supported by early snowfall and the high-speed railway [14]. Business Segments - The charter bus and other transportation services reported a 26.47% year-on-year increase in revenue for the first nine months, with a 22.23% increase in charter bus revenue in the third quarter [12]. - The vacation service company saw a 44.74% increase in revenue year-on-year, with a 22.25% increase in net profit, driven significantly by the "Leap Long White Mountain" project [3][13]. Future Outlook - The company aims to meet a government-set target of 4 million visitors for the year, although achieving this remains challenging [14]. - The introduction of new transportation routes and improved connections between airports and the scenic area is expected to enhance visitor access and overall tourism growth [19][20][21]. Additional Important Insights - The scenic area is planning to enhance its capacity by expanding infrastructure and transportation options, including the procurement of additional vehicles and hiring external support for peak seasons [15]. - The company is also exploring the potential for winter tourism in the southern scenic area, which is currently underutilized due to transportation challenges [18]. - The overall efficiency of the scenic area has improved, with weekend and holiday travel becoming more accessible, thus increasing visitor numbers during off-peak times [17]. This summary encapsulates the key insights from the Long White Mountain conference call, highlighting the company's performance, visitor trends, and future strategies in the tourism industry.

Core Insights - The opening of the Shenyang-Baishan high-speed railway has significantly boosted tourism in the Changbai Mountain area, with ticket sales for major attractions sold out during the National Day holiday [1][4][6] - The railway reduces travel time from Beijing to Changbai Mountain from six hours to approximately four and a half hours, enhancing accessibility for tourists from the Beijing-Tianjin-Hebei region [2][4] - The National Day holiday saw over 13,000 visitors arriving at Changbai Mountain station on the first day, indicating a strong demand for tourism in the region [4][6] Transportation and Accessibility - The Shenyang-Baishan high-speed railway, which officially opened on September 28, covers a distance of 430 kilometers and connects several cities, facilitating faster travel for tourists [1][2] - The railway's design speed is 350 kilometers per hour, with travel times from Shenyang to various stations significantly reduced [2] Tourism Demand and Growth - During the National Day holiday, ticket reservations for Changbai Mountain attractions were in "waiting" status, reflecting high visitor interest [6] - Data from Ctrip indicates a nearly 200% year-on-year increase in orders for tourism in Jilin Province during the holiday, with specific attractions like Changbai Mountain Valley seeing a 328% increase [6] Economic Development and Cultural Initiatives - The area around Changbai Mountain is leveraging its tourism potential by developing IP (intellectual property) economies and themed attractions, such as the "Cloud Top Palace" inspired by popular literature [7][8] - The Endu Li leisure and vacation community is positioned as a core driver of the night economy, featuring a mix of cultural, culinary, and entertainment offerings [8][10] - The Endu Li project has transformed a previously stalled asset into a vibrant tourism destination, with plans for seasonal events to attract visitors [10]

Core Insights - The opening of the Shenyang-Baishan high-speed railway has significantly boosted tourism in the Changbai Mountain area, with ticket sales for major attractions sold out during the National Day holiday [1][4][10] - The travel time from Beijing to Changbai Mountain has been reduced from six hours to approximately four and a half hours, enhancing accessibility for tourists from the Beijing-Tianjin-Hebei region [1][4] - The high-speed railway connects multiple cities, marking a milestone in the development of high-speed rail in Liaoning Province, with all 14 cities now having access to high-speed rail [4] Tourism Impact - The first day of the National Day holiday saw over 13,000 visitors arriving at Changbai Mountain Station, indicating a surge in tourist numbers [6] - The scenic area is experiencing a peak in visitor numbers, coinciding with the beautiful autumn scenery, making it a popular destination during the holiday [9] - Data from Ctrip shows that orders for tourism in Jilin Province during the holiday period have increased by nearly 200%, with specific attractions like Changbai Mountain Valley seeing a 328% increase in orders [10] Economic Development - The opening of the high-speed railway has created opportunities for local tourism and economic growth, with the establishment of various popular street markets and cultural attractions in the area [11][12] - The "Yunding Market" in Erdao Baihe Town has become a major leisure and entertainment hub, attracting tourists with its unique offerings and themed events [12] - The "Enduri" leisure and vacation community is positioned as a core driver of night economy, featuring a mix of local culture and modern entertainment [12][15] Future Prospects - The Enduri project is seen as a model for revitalizing underutilized assets, with plans for seasonal events and activities to attract more visitors during the winter [15] - Adjustments to operating hours for various attractions and markets are being made to enhance visitor experience and cater to diverse tourist needs [15]

Core Viewpoint - The opening of the Shenyang-Baihe high-speed railway has significantly boosted tourism in the Changbai Mountain area, with ticket sales for major scenic spots sold out during the National Day holiday [1][6][20]. Group 1: High-Speed Railway Impact - The Shenyang-Baihe high-speed railway, which officially opened on September 28, connects multiple cities and enhances travel efficiency, reducing travel time from Beijing to Changbai Mountain from six hours to approximately four and a half hours [1][7][9]. - The railway's design speed is 350 km/h, allowing for quick access to various stations, including a travel time of 1 hour and 1 minute from Shenyang North to Tonghua [7][9]. Group 2: Tourism Surge - On the first day of the National Day holiday, over 13,000 passengers are expected to arrive at Changbai Mountain station, indicating a significant influx of tourists [9]. - The ticketing situation for the main scenic spots in Changbai Mountain shows that from October 1 to October 7, tickets are in a "waiting list" status, reflecting high demand [20][11]. Group 3: Economic Growth in Tourism - The tourism market in Jilin Province has seen explosive growth during the National Day holiday, with orders increasing by nearly 200% compared to the previous year, and specific scenic spots like Changbai Mountain Valley seeing a 328% increase in orders [20][21]. - The local economy is benefiting from the influx of tourists, with various initiatives in place to enhance visitor experience, such as free shuttle services and extended operating hours for local attractions [10][29]. Group 4: Cultural and Economic Development - The area around Changbai Mountain is developing its IP economy, with attractions based on popular culture, such as the "Cloud Top Palace" from the novel "Tomb Raider Notes," drawing fans and tourists [22][24]. - The Endu Li leisure and vacation community is emerging as a core driver of night economy, featuring a mix of local culture, dining, and entertainment, with 20% of its brands being first stores in Jilin Province [24][28].

Group 1 - The company’s subsidiary, Yiyou Tourism Service Co., plans to purchase tickets for Changbai Mountain scenic area from its controlling shareholder, Changbai Mountain Development Group, at a 15% discount, with a total purchase amount of 15 million yuan [2][3][6] - The board of directors and supervisory board have approved this related party transaction, which does not require shareholder meeting approval [2][10][14] - The expected ticket usage is 1.5 million yuan from September to December 2025 and 11 million yuan for the year 2026, with sales completion anticipated by March 2027 [3][9] Group 2 - Changbai Mountain Development Group holds a 59.45% stake in the company, qualifying it as a controlling shareholder under relevant regulations [4][17] - The group has total assets of approximately 2.05 billion yuan and a net profit of 50.20 million yuan for the year ending December 31, 2024 [5][19] Group 3 - The pricing for the tickets is set at 89.25 yuan for full-price tickets and 44.625 yuan for half-price tickets, reflecting a 15% discount from the online selling price of 105 yuan [7][8] - The contract stipulates that the discount is valid for five years, and any remaining balance will be settled based on actual usage [7][8] Group 4 - The transaction is expected to reduce costs and enhance profit margins for the company, ensuring the interests of both the company and its shareholders are protected [9][24] - The board and supervisory board have confirmed that the transaction does not harm the company's financial status or operational results [10][26] Group 5 - The company is also involved in a separate capital increase of 20 million yuan to its subsidiary, En Duli Commercial Management Co., with the company contributing 10.2 million yuan and the controlling shareholder contributing 9.8 million yuan [13][15] - This capital increase aims to accelerate the development of the En Duli restaurant project and will not alter the existing shareholding ratios [15][21] Group 6 - The company has also entered into a related transaction to purchase 3.15 million yuan worth of ski tickets from a subsidiary of its controlling shareholder, with the aim of enhancing its offerings in the winter sports market [34][35] - The company will hold exclusive agency rights for the ski tickets, which will be marketed through both online and offline channels [36][40]