以下文章来源于妙投APP ，作者刘国辉 妙投APP . 虎嗅旗下二级市场投研服务品牌，为您提供精选上市公司价值拆解，热门赛道产业链梳理 近期，多只基金产品在蚂蚁、天天基金等第三方平台显示"暂停销售"，但在招商银行渠道开放申 购，且费率不打折。 这种排他销售的背后，是招行与蚂蚁的一场基金代销暗战。 长久以来，招行一直是基金代销中的扛把子。 今年8月7日的招行2025财富合作伙伴论坛举办之时，国内公募、保险、理财子头部公司的相关业务 负责人齐齐出镜，以相同风格在各自公司的官方视频号上配合发布相关的宣传视频，蔚为壮观。 招行在财富管理界可谓一呼百应。 出品 | 妙投APP 作者 | 刘国辉 编辑 | 关雪菁 头图 | AI生图 但已成为行业第二的招行，也正面临着被代销行业龙头越甩越远的风险。 这个龙头，就是蚂蚁。 近日。基金业协会发布的二季度基金代销数据显示，从权益基金、非货基金、股票指数基金保有规 模三个指标上，招行都已经被蚂蚁基金大幅度超过。 资管行业为招行2025财富合作伙伴论坛站台（图片来源：招行视频号） | 2025 | 上半年度 V | > | | 查询 | | --- | --- | --- | -- ...

Core Viewpoint - The article highlights the success of the local supermarket brand "胖东来" in a fourth-tier city in China, emphasizing its customer-centric service model, product quality, and supply chain management as key factors for its popularity. This success serves as a valuable lesson for the wealth management industry, which can enhance client trust and service quality by adopting similar principles. Group 1: Product Quality and Variety - "胖东来" places significant emphasis on product categories, quality, and food safety, implementing strict selection and regulatory processes for suppliers and self-operated products to ensure high-quality offerings [2] - National wealth management firms are also focusing on creating comprehensive product offerings to achieve refined management, such as 信银理财's "6+2" product system and 光大理财's multi-strategy product system [2] Group 2: Diversified Layout and Experience Improvement - "胖东来" has established a strong supply chain through self-sourcing and direct sourcing, allowing it to maintain both quality and price advantages in daily consumer goods [6] - Wealth management participants are encouraged to diversify asset sources to withstand cost fluctuations, similar to "胖东来"’s dynamic supply chain alliance model [6][7] Group 3: Commercial Equality and Cost Reduction - "胖东来" practices commercial equality by providing transparency regarding product origins, suppliers, and profit margins, which reduces information asymmetry and rebuilds trust in retail [10] - The wealth management industry is also undergoing transformation with the rise of transparent financial products like index funds, and recent fee reforms in public funds and wealth management companies aim to lower costs for investors [10][11] Group 4: Enhancing Customer Experience - "胖东来" offers various customer service initiatives, such as price adjustments and delivery guarantees, which are based on a deep understanding of market dynamics and customer needs [12][15] - Wealth management firms need to enhance customer experience by managing investment volatility and providing ongoing support, such as regular updates and educational content, to help clients navigate market fluctuations [14][15] Group 5: Lessons for Wealth Management - The success of "胖东来" illustrates the importance of a customer-centric approach in building trust and enhancing service quality in the wealth management sector [17] - Wealth management institutions are encouraged to manage assets with the same diligence as "胖东来" manages its products, fostering a shift from a sales-driven to a service-oriented model [17]

Core Viewpoint - The success of the local supermarket brand "胖东来" in a fourth-tier city highlights the importance of customer trust and service quality in the retail and wealth management sectors, suggesting that a user-centered service upgrade is crucial for financial institutions to thrive in a competitive market [1][16]. Group 1: Product Quality and Variety - "胖东来" emphasizes product variety, quality, and food safety, implementing strict selection standards for suppliers to ensure high-quality goods for consumers [2]. - National wealth management companies are also focusing on creating a comprehensive product system to manage diverse client needs, exemplified by 信银理财's "6+2" product system and 光大理财's multi-strategy product offerings [2]. Group 2: Diversified Layout and Experience Improvement - "胖东来" has established a strong supply chain through self-sourcing and direct sourcing, allowing it to maintain quality and price advantages in daily consumer goods [6]. - Wealth management participants are encouraged to diversify asset allocation to improve client experience, similar to "胖东来"’s dynamic supply chain collaboration model [6][7]. Group 3: Commercial Equality and Cost Reduction - "胖东来" practices commercial equality by providing transparency about product origins, suppliers, and profit margins, which reduces information asymmetry and builds trust [10]. - The wealth management industry is also moving towards transparency, with the rise of index funds and recent fee reduction reforms in public funds, benefiting investors through lower costs [10][11]. Group 4: Enhancing Process Experience - "胖东来" offers various customer service initiatives, such as price adjustments and delivery guarantees, which enhance the shopping experience and build customer loyalty [12][15]. - Wealth management institutions need to focus on understanding client needs and managing investment volatility to improve the overall investment experience, employing strategies like scenario-based services and regular investor education [14]. Group 5: Insights for Wealth Management - The practices of "胖东来" provide valuable insights for wealth management firms, emphasizing the need for a customer-centric approach and the importance of trust as a core asset [17].