Core Viewpoint - The collaboration between Wuliangye and the Golden Panda Awards represents a strong union of brand and cultural values, showcasing the essence of Chinese liquor and its cultural significance on a global stage [3][10]. Group 1: Event Overview - The second Golden Panda Awards took place in Chengdu on September 12-13, attracting over 2.53 million viewers and featuring participation from numerous celebrities [1][3]. - The awards received submissions from 126 countries and regions, totaling 5,343 works, with foreign entries accounting for 73.2% [5]. Group 2: Wuliangye's Participation - Wuliangye, as a global strategic partner of the Golden Panda Awards, showcased its high-end product range, including classic Wuliangye and the newly launched commemorative liquor designed by renowned sculptor Wu Weishan [7][8]. - The event featured unique cocktails and dishes that highlighted the integration of Chinese liquor culture with local culinary traditions, enhancing the cultural experience for attendees [10]. Group 3: Marketing Innovations - Wuliangye has been actively expanding its marketing reach, participating in high-profile events like the Boao Forum and the APEC Business Leaders Summit, and recently announced a partnership with FIFA for the 2026 World Cup [12][13]. - The brand's value has risen, ranking 73rd in the 2025 Global Brand Value 500 list with a value of $27.778 billion, reflecting its strong market presence and brand strength [13]. Group 4: Product Innovations - Wuliangye introduced a new low-alcohol product, 29° Wuliangye, targeting younger consumers with a modern design and marketing approach, including a partnership with singer G.E.M. [15][16]. - The Chinese liquor industry is experiencing growth, with exports increasing by 7.4% in volume and 30.9% in value in the first half of the year, indicating a positive trend in international demand [16].

Group 1 - Wuliangye deeply integrated into the second Golden Panda Awards, which took place in Chengdu on September 12-13, promoting cultural exchange through the "liquor + film" cross-industry collaboration [1][2] - The Golden Panda Awards received submissions from 126 countries and regions, totaling 5,343 works, with 3,910 overseas entries, accounting for 73.2% [2] - The event featured various activities, including the Golden Panda Night and the Golden Panda International Cultural Forum, aimed at fostering communication among cultural figures [1][2] Group 2 - The Golden Panda Night showcased traditional Sichuan opera performances and highlighted Wuliangye's products, emphasizing the blend of Chinese liquor culture and film art [3] - The event included the unveiling of the Golden Panda commemorative liquor, designed by a prominent artist, symbolizing the elegance of Eastern aesthetics [4] - The awards ceremony recognized outstanding works in film, television, and animation, with notable winners including "Nezha 2" for Best Animated Feature and the Italian film "Tomorrow" for Best Film [6] Group 3 - Wuliangye's cultural initiatives align with the Golden Panda Awards' mission to promote a shared human destiny, enhancing its international presence through various global cultural events [5] - The company has been actively involved in promoting Chinese liquor culture on international platforms, including hosting cultural exchange activities in Hong Kong and Tokyo [5] - The collaboration between Wuliangye and the Golden Panda Awards is seen as a significant step towards fostering cross-cultural dialogue and mutual understanding [6]