Core Viewpoint - The "He Mei Shuang Bao Exhibition" showcases the cultural and ecological values of China's national treasures, the giant panda and the golden monkey, in conjunction with the Wuliangye brand, emphasizing the themes of ecological protection, cultural heritage, and sports spirit in the context of the 12th World Games in Chengdu [1][2][3] Group 1: Exhibition Overview - The exhibition is part of the Chengdu World Games, taking place from August 7 to 17, and aims to promote China's commitment to ecological protection and cultural heritage [1] - It creatively integrates the themes of "Chinese national treasures" and "He Mei Wuliang" to convey the beauty of Chinese aesthetics and culture [1][2] - The exhibition features a unique design that incorporates visual elements representing the World Games and ecological themes, creating an immersive experience for visitors [1] Group 2: Technological and Ecological Innovations - The exhibition utilizes advanced green paper art technology, with all display walls and installations made from 100% recyclable paper materials, reducing weight by 75% and carbon emissions by 80% compared to traditional materials [2] - The design includes plant seeds embedded in the surfaces, allowing for transformation into urban greening installations after the exhibition, thus achieving an ecological cycle [2] Group 3: Cultural Significance and Brand Alignment - Wuliangye's cultural philosophy of "harmony and coexistence" aligns with the dual treasure culture's concept of building a community of life between humans and nature, resonating with the World Games' theme of cultural integration [3] - The exhibition features various artistic displays and products that reflect Wuliangye's cultural values and commitment to promoting harmonious development [2][3]

Core Insights - The article highlights the importance of high-end international platforms for companies to showcase their strengths and seek cooperation in the context of a changing global economic landscape [1] Group 1: Event Participation - The third China International Supply Chain Promotion Expo attracted 651 enterprises and institutions from 75 countries and regions, with Wuliangye being the only designated liquor [3] - Wuliangye showcased its core products, including the Eighth Generation Wuliangye and various creative cocktails, enhancing its brand influence in the international business community [3] Group 2: Corporate Strategy - Wuliangye's management emphasizes the need for long-termism and innovation to navigate external uncertainties while maintaining its cultural roots and emotional attributes [5][6] - The company has been recognized as a model for ESG practices in the liquor industry, reflecting its commitment to high-quality development and effective governance [6] Group 3: Future Outlook - Wuliangye plans to continue leveraging high-end international platforms to deepen global exchanges and cooperation, aiming to enhance its brand influence and contribute to the internationalization of Chinese liquor [8]

Group 1 - Wuliangye is actively pursuing internationalization, participating in high-profile global events to enhance cultural exchange and cooperation [1][2] - The company showcased its products at the China International Supply Chain Promotion Expo, highlighting its core offerings and attracting significant attention [1] - Wuliangye's participation in the Boao Forum for Asia emphasizes its commitment to long-term development and quality growth amidst external uncertainties [2] Group 2 - The company is focusing on openness, inclusivity, and cultural exchange as key development themes, aiming to promote Chinese traditional culture globally [3] - Wuliangye plans to achieve over 20% growth in international market sales by 2024, enhancing its brand competitiveness [3] - The brand has been rated AAA+ in the Brand Finance 2025 Global Spirits Brand 50 list, marking the highest rating and demonstrating consistent growth in brand strength over the past decade [3]

Core Viewpoint - Wuliangye is actively expanding its international presence through the "He Mei Global Tour," which aims to promote Chinese liquor culture and enhance its brand recognition globally [1][6][11]. Group 1: International Expansion - Wuliangye has launched its "He Mei Global Tour" in Germany and Seychelles, marking its first entry into Africa and deepening its European market presence [1][5]. - The company participated in the China (Sichuan) - Bavaria Economic and Trade Cooperation Exchange Conference to strengthen cultural and commercial ties with Europe [2][4]. - The tour has reached 15 countries and regions, covering six continents, showcasing Wuliangye's commitment to global outreach [9]. Group 2: Cultural Promotion - Wuliangye emphasizes the importance of cultural exchange, aiming to achieve mutual recognition through trade and cultural understanding [2][9]. - The company showcased its products at various events, highlighting the rich cultural heritage and quality of Sichuan liquor [5][9]. Group 3: Innovative Marketing Strategies - Wuliangye has introduced a new marketing model by collaborating with Chinese visa application service centers to create brand experience spaces in 50 cities worldwide [11][12]. - The company hosted creative cocktail events in Frankfurt to engage younger consumers and adapt to local drinking habits, promoting a modern image of Chinese liquor [12][13]. - Future plans include further development of the "He Mei Global Tour" IP to enhance internationalization efforts and foster global cultural exchange [13].

Core Viewpoint - Wuliangye is strategically targeting the younger demographic both domestically and internationally, utilizing innovative marketing and product offerings to enhance brand appeal and cultural exchange [1][2][3] Group 1: Brand Strategy and Market Positioning - Wuliangye emphasizes the importance of capturing the young consumer market as a core strategy for future growth, highlighting that understanding this demographic is crucial for the future of the liquor market [2] - The company has introduced new products such as the 39-degree Wuliangye "Purple Qi Dong Lai" and the upcoming 29-degree "Yi Jian Qing Xin," along with trendy experience stores to engage with younger consumers [2][4] - Wuliangye's "He Mei Global Tour" aims to penetrate international markets, particularly targeting young consumers through creative cocktails and immersive experiences in popular venues like the Frankfurt K4 bar [3][4] Group 2: Cultural Exchange and Global Outreach - The brand's strategy includes lowering the alcohol content and incorporating fruit flavors to make traditional liquor more accessible to non-Chinese markets, especially among younger consumers [4] - Wuliangye's cultural promotion efforts include hosting events in Germany to deepen brand penetration and enhance consumer recognition, showcasing traditional brewing techniques and offering immersive tasting experiences [5][6] - The collaboration with the China Visa Application Service Center aims to create a unique "China Visa + Liquor Culture" model, enhancing brand visibility and attracting overseas distributors [8] Group 3: Innovation and Future Prospects - Wuliangye is redefining the narrative of Chinese liquor on the global stage by blending traditional and modern elements, thus creating new opportunities for international expansion [9] - The company is committed to continuous innovation in product offerings and marketing strategies to adapt to the evolving global market landscape [9]

Core Viewpoint - Wuliangye's "He Mei Global Tour" has expanded its reach to Seychelles, marking a significant step in promoting Chinese Baijiu internationally and enhancing cultural exchange [1][2][3]. Group 1: Event Overview - The "He Mei Global Tour" has successfully reached Seychelles, following its activities in Germany, and represents Wuliangye's first foray into the African market [2][3]. - The event featured thematic displays and brand promotions that highlighted Wuliangye's rich history and unique value as a representative of Sichuan liquor [2]. - Wuliangye showcased its core products, including the eighth generation of Wuliangye and creative cultural products, providing an immersive experience for attendees [2][3]. Group 2: Market Exploration - The entry into Seychelles signifies a new chapter for Sichuan liquor's international expansion, leveraging Seychelles' status as Africa's only high-income economy [3]. - The African region has a high per capita alcohol consumption rate of 15.5 liters among those aged 15 and above, indicating significant growth potential for spirits consumption [3]. - Wuliangye has previously initiated its African market strategy with events in South Africa and Mozambique, establishing a foundation for further growth [3]. Group 3: Cultural Exchange and Globalization - Wuliangye's global narrative emphasizes cultural exchange and value co-creation, using its historical brewing techniques to connect with diverse cultures [4][5]. - The company aims to build bridges for trade cooperation and cultural exchange between Chinese traditions and Seychelles' multicultural environment [3][5]. - Wuliangye's internationalization strategy includes participation in major global events and cultural exchanges, reinforcing its commitment to telling the story of Chinese brands on the world stage [5].

Core Viewpoint - Wuliangye is actively promoting its brand and exploring overseas market opportunities through the "He Mei Global Tour," which recently took place in Seychelles, a representative country for high-quality Belt and Road cooperation in Africa [1][2]. Group 1: Event Overview - The "He Mei Global Tour" is a large-scale multinational cultural exchange initiative launched by Wuliangye in 2023, having already visited 15 countries including the USA, France, and Japan [1]. - The event in Seychelles featured cultural exchanges, product showcases, and wine tastings, aimed at enhancing economic cooperation and cultural exchange between different countries [1]. Group 2: Product and Brand Representation - Wuliangye showcased its classic products, including the classic Wuliangye series and the eighth generation of Wuliangye, emphasizing the elegance and richness of "Great Country Aroma" [2]. - The company highlighted the unique qualities of Sichuan liquor, which is characterized by a harmonious blend of five grains and a meticulous production process involving 93 steps and 310 procedures [2]. Group 3: Strategic Goals and Future Plans - Wuliangye aims to deepen its international presence and promote cross-border cooperation through innovative models that combine Chinese liquor with culture and cuisine [3]. - The company plans to continue expanding the "He Mei Global Tour" to more countries, enhancing the global visibility of Chinese liquor and culture [3].

Core Viewpoint - Wuliangye Group emphasizes the importance of focusing on its own development amidst current uncertainties, aiming for quality and reasonable growth by 2025 [2] Market Strategy Adjustment - The eighth generation of Wuliangye will focus on direct distribution to 20 cities with a dynamic and flexible adjustment of quantities based on market demand [5][9] - In 2022, Wuliangye's product revenue reached 67.875 billion yuan, a year-on-year increase of 8.07%, with a gross margin of 87.02% [5] - The company has implemented a refined market strategy for the eighth generation of Wuliangye, with online sales increasing by 30% year-on-year during the Spring Festival [5] Market Development and Talent Strategy - Wuliangye is committed to enhancing its market competitiveness by optimizing its terminal network and expanding into emerging channels [9][10] - The company is focusing on market-oriented and professional talent development, with a new mechanism for selecting personnel in its e-commerce division [10] Incremental Market Expansion - Wuliangye plans to open 21 new overseas markets in 2024 and has appointed two young vice presidents to lead internationalization and youth-oriented strategies [18][14] - The company aims to integrate its products into mainstream consumer groups abroad through collaborations with Michelin restaurants [19] Youth-Oriented Strategy - Wuliangye is launching products with lower alcohol content to cater to the preferences of younger consumers, with plans to introduce a 29-degree product later this year [20] - The company is creating diverse consumption scenarios and engaging with young consumers through social media platforms and events [20]

Core Viewpoint - The 2025 Sichuan International Wine Expo highlights the importance of cultural heritage in the liquor industry, showcasing the innovative practices of Wuliangye in preserving and promoting traditional brewing techniques while integrating modern technology [2][4][6]. Group 1: Event Overview - The expo features a "1+1" dual venue layout, creating diverse consumption scenarios with five major exhibition areas, including Chinese liquor, Sichuan liquor, international wines, and distilled spirits, attracting over a hundred renowned liquor companies from more than ten countries [4][6]. - Wuliangye's "Fourth Wuliangye and Beauty Culture Festival" was awarded as one of the "Top Ten Innovative Marketing Examples for Sichuan Baijiu Brands for 2024-2025" [2][4]. Group 2: Cultural Heritage and Innovation - The event emphasizes the significance of traditional brewing techniques as a national intangible cultural heritage, with Wuliangye representatives and other national heritage inheritors declaring their commitment to preserving these techniques [6][8]. - Wuliangye's technical advisor, Zhao Dong, discussed the company's efforts in integrating modern technology with traditional brewing practices, focusing on policy, platform, talent, and management to ensure the sustainable transmission of intangible cultural heritage [6][8]. Group 3: Talent Development and Training - Wuliangye has established multiple systems for the management of intangible cultural heritage representatives and has built a national high-skilled talent training base, producing 89 national-level talents and 72 provincial-level talents [8]. - The company is expanding the expression and display of intangible heritage, including the release of a comprehensive lineage of 28 representative inheritors of Wuliangye's traditional brewing techniques [8]. Group 4: Future Outlook - Wuliangye aims to continue as a leader in the active transmission of intangible heritage, linking cultural empowerment with industry development, and creating new ways to express and disseminate cultural heritage [9].

Core Viewpoint - The article highlights the participation of Wuliangye at the 20th China Western International Expo, showcasing its cross-industry integration and innovation in the liquor industry, emphasizing its development strategy of "strengthening liquor, optimizing non-liquor, and expanding platforms" [1][3][10]. Group 1: Event Overview - The 20th China Western International Expo was held in Chengdu from May 25 to 29, focusing on "deepening reform to increase momentum and expanding openness to promote development" [1]. - The expo serves as a significant platform for open cooperation in the western region, having been established in 2000 and successfully hosting 19 previous events [3]. Group 2: Wuliangye's Strategic Development - Wuliangye has evolved into a large state-owned enterprise group, with its core business in liquor and expansions into green packaging, machinery manufacturing, smart logistics, financial investment, and health industries [3][10]. - The company aims to create a win-win development model that integrates ecological, economic, and social aspects through its innovative practices [4][10]. Group 3: Exhibition Highlights - Wuliangye's exhibition showcased the entire industry chain from seed planting to liquor production, emphasizing its commitment to quality and innovation [6][9]. - The exhibition featured core products and demonstrated the traditional brewing techniques that have been passed down for over 700 years [9][10]. Group 4: Technological Innovation - Wuliangye has established multiple national and provincial innovation platforms, focusing on various aspects of the liquor production process, and has received numerous awards for technological advancements [9][11]. - The company is committed to continuous technological investment, enhancing its core liquor business and expanding its product and service range [11][12]. Group 5: Collaborative Partnerships - Wuliangye collaborates with various companies, such as Universal Group and Lichai Group, to enhance packaging and logistics, thereby improving the overall quality and efficiency of its operations [12][15][18]. - The logistics partner, Anji Logistics Group, has been instrumental in providing customized solutions for efficient and green management of the liquor supply chain [18].