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五粮液“和美全球行”走进日本 携手大阪世博会展现中国文化力量
Group 1 - Wuliangye has launched its "He Mei Global Tour" in Japan, showcasing Chinese culture through a series of cultural exchange activities in Tokyo and Osaka [2][4] - As a senior partner of the 2025 Osaka-Kansai Expo, Wuliangye has opened its first overseas authorized experience restaurant in Tokyo and a themed pop-up store, marking a significant step in promoting Chinese baijiu culture internationally [4][6] - The event featured a combination of Wuliangye's classic products with a custom fusion menu, receiving positive feedback from attendees, indicating a successful integration of top-tier liquor with high-end dining [4][6] Group 2 - The pop-up store in Osaka introduced innovative products that combine baijiu with modern tea drinks, appealing to younger consumers and breaking traditional barriers between baijiu and contemporary lifestyle [8][9] - The new beverage offerings, such as "Wugu Ronin" cocktail and "Nongqing Jiuxin Latte," have gained popularity among the youth, reflecting a trend in Japan's new beverage market, which is growing at an annual rate of 4.5% [8][9] - Wuliangye's activities in Japan are part of a broader strategy to enhance its international presence and engage with global cultural exchanges, aligning with the theme of the Osaka Expo [12]